Nadine Hachicho
Brooklyn,USA
Summary
- Strategic public relations professional with a decade of expertise in consumer and lifestyle communications within the health and wellness sector.
- Proven ability to leverage deep consumer insights and personal relationships to guide campaign management, product launches, and content strategy, effectively elevating brand profiles.
- Skilled in crafting high-impact communications while ensuring consistent messaging across all brand touchpoints.
- Demonstrated leadership in mentoring and managing junior PR staff to enhance team performance.
Overview
11
11
years of professional experience
Work History
Senior Media Relations Specialist, Health + Wellness
JACK TAYLOR PR
Brooklyn, NY
11.2020 - Current
- Secure high-profile media placements for wellness clients, including Hyperice, WHOOP, Centr, Tonal, and Hyrox, in top-tier outlets such as GQ, Hypebeast, Men's Health, Women's Health, and Inc., among others
- Planned and executed events, managed invite lists, and consistently attracted 100+ attendees per event
- Cultivate and maintain strong media relationships with reporters and editors aligned with client brand values and goals
- Develop compelling pitches and conduct in-depth research to position client brands in the ongoing news cycle effectively
- Craft and refine narratives for media outreach, tailoring angles to resonate with reporters and target audiences
Account Executive, Lifestyle & Entertainment
BERK COMMUNICATIONS
New York, NY
04.2019 - 03.2020
- Key member of the PR team for clients including PUMA
- Campaign focused on new product launches and exclusive celebrity collaborations with pop singer and influencer Selena Gomez
- Pitched and secured top-tier consumer media for several PUMA ambassadors including hip-hop artists Gunna, DaniLeigh, and Dreezy
- Earned media appeared in top-tier properties such as Teen Vogue, Hot New Hip Hop, The Source, Buzzfeed, HollywoodLife, and more
- Developed and nurtured relationships with fashion, lifestyle, and entertainment journalists that resulted in consistent coverage of clients, including BODYARMOR premium sports drink, PUMA, Will Smith’s Bel-Air Athletics, and Meek Mill’s The REFORM Alliance
- Led account activity reporting efforts for multiple clients simultaneously to ensure the team met or exceeded KPIs
- Managed and mentored junior staff members and interns
- Reason for leaving -- laid off due to the national coronavirus economic shutdown
Associate Account Executive
KRUPP KOMMUNICATIONS
New York, NY
02.2017 - 04.2019
- Writer of press materials, news pitches, social media editorial calendars, and client memos
- Pitch and book national, regional and online media outlets on behalf of 3-5 clients at any given time
- Researched and created media lists using PR tools including Cision Meltwater, and personal media relationships
- Managed a team of interns and worked collaboratively to perform tasks more efficiently
- Performed administrative tasks including booking travel, creating tour schedules, answering phones, press mailings, status reports, media tracking, and clipping
Account Coordinator → Associate Account Executive
MOUTH PUBLIC RELATIONS
New York, NY
05.2014 - 02.2017
- Developed and wrote press releases, pitches, social media editorial calendars and client memos
- Pitched national, regional and online media outlets on behalf of seven clients at any given time period
- Created and updated media lists using PR tools including Cision, personal relationships and online searches
- Booked clients in desired media and in press events in specified markets that coincided with product launches
- Administrative tasks included answering phones, press mailings, monthly billing, and updating company website and social media pages
- Clients include, singer Kenny Loggins, Peter Yarrow of Peter, Paul, and Mary, Robin Arzon, VP/Head of Programming at Peloton, former Bachelorette Desiree Hartsock, and more
Education
Bachelor of Arts - Communication & Minor Concentration in Psychology
BROOKLYN COLLEGE
Brooklyn, New York01.2014
Skills
- Content Development
- Project Management
- Event Management
- Media Research
- Social Media Community Management
- Time Management
- Creative Problem Solving
- Office Administrative Tasks
Timeline
Senior Media Relations Specialist, Health + Wellness
JACK TAYLOR PR
11.2020 - Current
Account Executive, Lifestyle & Entertainment
BERK COMMUNICATIONS
04.2019 - 03.2020
Associate Account Executive
KRUPP KOMMUNICATIONS
02.2017 - 04.2019
Account Coordinator → Associate Account Executive
MOUTH PUBLIC RELATIONS
05.2014 - 02.2017
Bachelor of Arts - Communication & Minor Concentration in Psychology
BROOKLYN COLLEGE
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