Nadine Traboulsi
Irvine,CA
Summary
Specialized in marketing transformations with demonstrated success in generating new revenue streams through comprehensive, data-informed strategy frameworks that deliver impactful results across diverse markets including global, domestic, local, and multi-cultural contexts. Committed to pushing boundaries with creative and innovative strategies that leverage customer insights, competitive trends, and data to create fully integrated marketing initiatives. Proven ability to lead, develop, and expand top-tier marketing teams within a dynamic, collaborative environment, driving actionable outcomes throughout the organization.
Overview
22
22
years of professional experience
Work History
VICE PRESIDENT, MARKETING & COMMUNICATIONS
SAPPHIRE TECHNOLOGIES
05.2022 - Current
- Serving as key member of executive leadership team at cleantech startup, directly reporting to the CEO. Backed by investments from industry giants including Chevron, Equinor, and Marathon Petroleum, Sapphire is driving global decarbonization through groundbreaking and patented energy recovery systems for the natural gas industrY
- Successfully launched company in energy sector, rapidly increasing brand recognition and securing dominant Share of Voice within industry landscape
- Initiated and executed comprehensive rebranding campaign within first three months of tenure, focusing on strategic positioning, product marketing, communications and digital, earning accolades and awards for innovation and sustainability
- Crafted effective communication plan garnering coverage in prestigious publications such as Forbes, POWER Magazine, Wall Street Journal, Fortune, Axios, among others, further enhancing brand reputation, visibility and credibility
- Elevated thought leadership within industry, securing high-profile speaking engagements at prominent events including Global Energy Show, Turbo Expo, GET Congress, Powergen, GPA Midstream, among others
- Implemented SEO/SEM strategy, resulting in 320% increase in website traffic and 380% growth in social media followers, driving brand awareness and engagement
SENIOR VICE PRESIDENT, CORPORATE MARKETING
CALAMP
08.2016 - 11.2021
- Reporting directly to CEO, orchestrated comprehensive marketing and communication transformation, successfully transitioning fleet management technology into dynamic SaaS company, resulting in 260% increase in Annual Recurring Revenue (ARR) across three business units
- Led full scale brand transformation for CalAmp and LoJack brands
- Leveraged advanced data analytics to closely monitor campaign performance and competitive positioning across various channels, including content marketing, digital and social media, strategic partnerships, CRM, and Account-Based Marketing (ABM), driving substantial growth across five industry verticals
- Collaborated with product management to conceptualize and successfully launch Bus Guardian, a scalable SaaS solution tailored to aid schools in COVID-19 reporting with features such as contact tracing and real-time sanitation support, resulting in new revenue stream of $6M
- Centralized and built marketing functions, including product marketing, communications, digital and design, establishing organization’s inaugural marketing team and driving impactful change
VICE PRESIDENT, MARKETING & COMMUNICATIONS
BOLDYN NETWORKS
05.2013 - 08.2016
- Reported directly to CEO and led a team in pioneering innovative marketing and communication growth strategies, building brand equity to reposition Boldyn as an industry telecommunications leader across 6 verticals
- Developed marketing materials and digital marketing to grow brand across paid and organic channels, and created inventive marketing tools, including 3D illustrations, 3D architectural models and videos, to translate technical concepts into compelling, comprehensible messaging
- Analyzed and interpreted market, industry, and competitive data to inform the direction of marketing campaigns and managed third-party contributors, vendors, and agencies
- Partnered with Aruba Networks to design communication and sales incentive programs, motivating internal teams in the sale of wireless solutions for large public venues
- Created digital sponsorship offerings for MGM Resorts International, the company’s largest client, accelerating sponsorship revenue by 16%
- Built branded presence for conferences and tradeshows, including a customized display booth and strategic partnerships
VICE PRESIDENT, MARKETING & COMMUNICATIONS
VILLA REAL ESTATE
01.2015 - 01.2016
- Amplified VILLA brand with disruptive marketing strategies, devising integrated marketing and communication strategies that leveraged strategic partnerships, advertising, website development, brochures, direct mail, and customized home listing presentations
- Created brand guidelines to drive brand consistency and established all marketing and communication processes, yielding a 50% sales increase during a 12-month period.
REGIONAL MARKETING MANAGER
THE SCOTTS MIRACLE-GRO COMPANY
04.2012 - 04.2013
- Designed and implemented B2B and B2C marketing programs for a multinational manufacturer of lawn and garden products, targeting diverse audiences across 15 states
- Executed monthly sales analysis and recommended programs for 1K SKUs and influenced leadership in regional brand strategy
- Translated consumer trends and insight into innovative marketing strategy
- Regained 8% market share with a multi-channel, consumer-fist campaign strategy, repackaging and reformulating select SKUs to reduce cost of goods sold
- Spearheaded LA DMA digital and PR marketing campaigns to grow gardening category by 10% in 12 weeks.
DIRECTOR, MARKETING & COMMUNICATIONS
FERRARI WORLD
08.2008 - 08.2011
- Developed comprehensive traditional and digital marketing strategies for the launch and marketing of the world’s first Ferrari theme park, overseeing advertising campaigns, brand identity, public relations (PR), and arranging sponsorships
- Maintained a marketing budget of $15M+
- Orchestrated the Ferrari World Grand Opening TV special with 10+ major celebrities, airing on network television in both English and Arabic to 20M+ viewers
- Developed the organization’s social media presence and led a team of web developers in designing one of the region’s most sophisticated websites
- Exceeded attendance goals by 40% and revenue goals by 60%
MANAGER, MARKETING
NATIONAL FOOD PRODUCTS COMPANY
Abu Dhabi, U.A.E
08.2003 - 08.2008
Education
Digital Marketing Strategies: Data, Automation, AI & Analytics -
Northwestern University - Kellogg School of Management
BS, Business Administration - Marketing | Cum Laude
Northeastern University
Skills
- SaaS & Technology Industry
- B2B & B2C Marketing
- International & Luxury Markets
- Brand Management
- Communications
- Product Marketing
- Digital Marketing
- Content Marketing
Websites
Affiliations
- Former Local Chair, Doctors Without Borders
- Former Member, Global Humanitarian Organization
- Steering Committee Member for LebNet
Languages
English
Native or Bilingual
French
Native or Bilingual
Arabic
Native or Bilingual
Spanish
Limited Working
Timeline
VICE PRESIDENT, MARKETING & COMMUNICATIONS
SAPPHIRE TECHNOLOGIES
05.2022 - Current
SENIOR VICE PRESIDENT, CORPORATE MARKETING
CALAMP
08.2016 - 11.2021
VICE PRESIDENT, MARKETING & COMMUNICATIONS
VILLA REAL ESTATE
01.2015 - 01.2016
VICE PRESIDENT, MARKETING & COMMUNICATIONS
BOLDYN NETWORKS
05.2013 - 08.2016
REGIONAL MARKETING MANAGER
THE SCOTTS MIRACLE-GRO COMPANY
04.2012 - 04.2013
DIRECTOR, MARKETING & COMMUNICATIONS
FERRARI WORLD
08.2008 - 08.2011
MANAGER, MARKETING
NATIONAL FOOD PRODUCTS COMPANY
08.2003 - 08.2008
BS, Business Administration - Marketing | Cum Laude
Northeastern University
Digital Marketing Strategies: Data, Automation, AI & Analytics -
Northwestern University - Kellogg School of Management
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