Nadra Woerner
ZIONSVILLE,IN
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 30 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
30
30
years of professional experience
Work History
Regional Sales Manager/Market Sales Leader
Drury Hotels Company LLC
01.2015 - Current
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Developed sales strategy based on research of consumer buying trends and market conditions.
Director of Sales and Marketing
Indianapolis Hilton Downtown
11.2007 - 01.2015
- Responsible for sales, catering, and conference services team, as well as all room, banquet food and beverage revenue for the hotel.
- Suggested innovative ideas to increase sales and improve customer experience.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales and marketing data for improved strategies.
Director of Sales and Marketing
Doubletree Hotel Memphis Downtown
04.2005 - 10.2007
- Responsible for sales, catering, and conference services team, as well as all room, banquet food and beverage revenue for the hotel
- Successfully completed $8.3 million renovation of a 3 star Radisson Hotel, converted and re-branded to a Doubletree, with a complete repositioning within the competitive set
- Coached and converted a struggling sales team into one of the most productive and committed departments within the hotel.
- Analyzed sales and marketing data for improved strategies.
- Managed sales promotions and marketing strategies on major social media sites.
Director of Sales and Marketing
Radisson Hotel and Conference Center
08.2001 - 04.2005
- Opened brand new, four-star hotel
- Responsibilities included creating all policies, procedures, marketing and selling tools, setting up offices and team of 5 Sales and Catering Managers
- Once opened, responsible for maintaining top individual sales goal, all forecasting, budgeting
- Overall, responsible for Sales, Reservations, Front Office, and Revenue Management teams.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
Sales Manager
Westin Innisbrook Resort
02.1998 - 03.2001
- Responsible for selling Corporate Market in the Southeast/ Mid-Atlantic with 51 or more rooms on peak night.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
Regional Government Sales Manager
Adam's Mark Caribbean Gulf Resort
04.1994 - 03.2001
- Selected from 15 sales people among 3 Florida properties to pioneer new Regional sales position
- Responsible for selling the Government Market for all Florida properties to include Orlando, Daytona Beach, and Clearwater, with combined total of 1114 rooms and 43,000 square feet of meeting space.
- Executed successful promotional events and trade shows.
- Executed successful marketing campaigns to generate new business and expand customer base.
Education
Bachelor of Science - Parks, Recreation, And Tourism Management
Clemson University
Clemson05.1988
Skills
- Account Management
- Goals and Performance
- Product Knowledge
- Cold Calling
- Staff Management
- Network Development
Timeline
Regional Sales Manager/Market Sales Leader
Drury Hotels Company LLC
01.2015 - Current
Director of Sales and Marketing
Indianapolis Hilton Downtown
11.2007 - 01.2015
Director of Sales and Marketing
Doubletree Hotel Memphis Downtown
04.2005 - 10.2007
Director of Sales and Marketing
Radisson Hotel and Conference Center
08.2001 - 04.2005
Sales Manager
Westin Innisbrook Resort
02.1998 - 03.2001
Regional Government Sales Manager
Adam's Mark Caribbean Gulf Resort
04.1994 - 03.2001
Bachelor of Science - Parks, Recreation, And Tourism Management
Clemson University
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