Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Languages
Timeline
Professional Development
Recentprojects
Publications
Professional Development
Recentprojects
Publications
Interests
Professional Development
Software
Work Availability
Websites
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Naeemah Aliya Small

Mesa,AZ

Summary

As a dedicated Data Analyst, I excel at converting raw data into insights that drive growth. My SQL and data warehousing proficiency lets me interpret customer needs effectively and align strategies with market demands.

I am well-equipped to tackle complex challenges with my background in deep learning, recommender systems, and predictive modeling. I utilize Robotic Process Automation (RPA) with Python and Power Automate to enhance project efficiency and quality.

I manage databases with SQL Server and Oracle and create engaging Power BI presentations that inform and inspire action. My strong analytical, communication, and collaboration skills and commitment to continuous learning help me thrive in dynamic environments.

With a proven track record of delivering impactful results, I take the lead in projects from their beginning to their completion, ensuring alignment with organizational objectives.

Overview

11
11
years of professional experience

Work History

Senior Operations Data Analyst

Verra Mobility
06.2022 - 12.2024

*My expertise in designing and implementing Robotic Process Automation (RPAs) using Python and Power Automate has not only significantly improved operational efficiency but also led to substantial cost reductions, a testament to the transformative power of these technologies:
Python:
Speeche – Text to Voice uses AI emotions and language translations
Checkrun – Discover rental agreement violations with a powerful web scraping tool using Selenium
Captcha Tool - To bypass website text captcha when scraping websites
Mailroom batching program – A comprehensive program that gathers data for analysis and tracks mailroom volume
Game Engine – For a training simulator
Chatbot – An AI chatbot for future projects
Detecting Transponder Fraud Patterns


Power Automate:
Title and Registration alert system ensures timely notification of department leaders about employee progress
Violations and Tolls alert system ensures timely notification of department leaders about employee progress
Extracting data from Power BI and utilizing Power BI data as the foundation
Make sure to transfer files from your email to the desktop directories


My proven track record includes transforming insights into actionable strategies, a skill that has consistently driven informed decision-making by identifying and analyzing patterns within large datasets:

Power BI:
Tolling – Tolling Plaza information and present the locations to the Product Team to make decisions in pricing programs
DNB reporting – A dashboard powered by SQL that displays Rental Agreements exempt from additional fees
Violations and Tolls – A dashboard to monitor and analyze department metrics in the mailroom


I pioneered and launched innovative technology solutions through engaging instructional videos and courses tailored to Verra Mobility's business units:
Microsoft Office Products
SQL
Data Analysis in Excel

Risk Analyst

Bank of the West
11.2019 - 08.2020
  • Conducted thorough business research to enhance operational efficiency and facilitate informed decision-making to drive the success of a thriving enterprise
  • Gained insight into credit, market, interest rate, and liquidity risks
  • Supported 1,2,3,4 lines of business (LOBs)
  • Designed and maintained automation reports and dashboards for executive leadership
  • Created and maintained dynamic dashboards for the visibility of compliance, reputation risk, risk governance activities
  • Created, tested, and integrated a workaround for the Aurora install for users without terminating their VPN connection

Debit Card Fraud Specialist/Business Analyst/Quantitative Analyst

CHASE
10.2016 - 08.2019
  • My analysis of customer spending and deposit patterns has enabled me to identify fraudulent transactions quickly. I’ve fostered strong customer relationships to enhance fraud prevention, proactively alerting them to potential risks and ensuring their security.
  • A strategic initiative led by the Vice President aims to enhance innovation in credit card products for specific customer segments. This initiative uses customer survey data to boost revenue through machine learning in Python.
  • The logistic regression model I developed for credit card direct mail advertising improved our marketing strategies and customer satisfaction by identifying key rewards like airline miles and cash back, allowing for more personalized campaigns.
  • I created Excel VBA macros to analyze transaction details for potential fraud, standardizing the process across the company.
  • I produced a training initiative to enhance fraud prevention and customer service, creating a video on authentication services. This involved scripting, filming, and editing real-life scenarios to clarify roles, resulting in improved fraud prevention and increased customer security.

Senior Analytics & Outcome Specialist/Network Business Analyst II

MAGELLAN HEALTHCARE SERVICES
09.2013 - 04.2015
  • Served as a valuable resource for collecting, analyzing, and maintaining critical data related to programs for individuals receiving benefits and healthcare services from government resources
  • Developed and implemented strategies and processes for managing data, introducing new technologies to improve processes continuously
  • Worked closely with cross-functional teams, government agencies, and healthcare professionals to facilitate daily tasks
  • Built and maintained Crisis System Providers Outcomes Dashboard, Peer and Family Run Agencies Dashboard, Employment Providers, and Adult SMI Providers Balanced Scorecard Staff Evaluation
  • Created a monthly report for the AZ state government outlining money spent at each clinic and other critical data related to individuals
  • Implemented all data into a matrix system for accurate information tracking
  • Developed a complex auditing system for the Data Management department to identify and monitor potential clinic compliance flags for not having proper DEA licenses, leading to a $5M savings in avoided fines
  • Pulled data from the suicide/crisis hotline and identified critical factors for increased call rates; presented demographics regarding individuals, season, and geographical area to secure additional services for clients
  • Helped implement a new program focused on assisting at-risk clients in achieving additional resources based on crisis hotline data, including volunteer companions and cleaning services
  • Created and implemented a system for tracking KPIs across all departments to ensure optimal performance; top-performing team members were rewarded with Magellan Money as an incentive for high metrics

Education

Master of Science - Data Science, and Statistics -IDSS Program

MASSACHUSETTS INSTITUTE OF TECHNOLOGY
Boston, MA
06.2025

Master of Science - Marketing Analytics

University of California BERKELEY
San Francisco, CA
01.2018

Technical Degree - PC/LAN Specialist

COMPUTER CAREER CENTER
Hempstead, NY
01.1996

Skills

  • Python using Anaconda and Jupyter Notebooks
  • R
  • Power BI
  • Power Automate
  • SQL Server
  • Microsoft Office
  • Azure
  • Toad
  • Oracle
  • AS400
  • Yellow Belt Lean Six Sigma Methodologies
  • Project Management
  • Process improvement
  • Technical analysis
  • Analytical Thinking
  • Predictive Modeling
  • Machine Learning
  • Business intelligence tools
  • Technical Writing
  • Data Visualization

Accomplishments

Most Recent Published Research Papers:


  • Unlocking the Power of HR Analytics: Innovative Approaches to Boost Employee Satisfaction! with Decision Tree Machine Learning https://medium.com/@naeemahaz/unlocking-the-power-of-hr-analytics-innovative-approaches-to-boost-employee-satisfaction-ac92133be610


  • Unlocking Jaro-Winkler: Your Ultimate Guide to String Similarity https://medium.com/@naeemahaz/unlocking-jaro-winkler-your-ultimate-guide-to-string-similarity-2fbaef5104b5


  • Revolutionize Your Multithreading: Accelerate Your Selenium Tasks with Ray in Python! https://medium.com/@naeemahaz/revolutionize-your-multithreading-accelerate-your-selenium-tasks-with-ray-in-python-adc6519a6b80


Programs:

  • The Checkrun RPA, developed in Python, has cut a two-day workload down to one day, increasing efficiency and reducing the need for extra staff. This enables more frequent website scraping, helping Verra Mobility avoid late fees and maintain smooth operations.


  • Implemented the Metric Work Volume Alert System in Power BI scorecards using Power Automate. This tool notifies employees when they do not meet performance goals and offers clear steps for improvement, aiding Verra Mobility in achieving collective success.


  • I led the development of innovative technology solutions, creating engaging instructional videos and courses for Verra Mobility's business units. This initiative enhanced employees' tech skills and boosted overall productivity.


  • I created an auditing system for the Data Management department to monitor clinic compliance with DEA licensing, resulting in $5M saved in avoided fines at Magellan Healthcare Services.


  • Helped create a program for at-risk clients using crisis hotline data, offering volunteer support and cleaning services, which reduced peak hotline calls and supported the national Zero Suicides initiative at Magellan Healthcare Services.


Affiliations

  • Order of the Eastern Star

Languages

English
Native or Bilingual
Japanese
Limited Working

Timeline

Senior Operations Data Analyst

Verra Mobility
06.2022 - 12.2024

Risk Analyst

Bank of the West
11.2019 - 08.2020

Debit Card Fraud Specialist/Business Analyst/Quantitative Analyst

CHASE
10.2016 - 08.2019

Senior Analytics & Outcome Specialist/Network Business Analyst II

MAGELLAN HEALTHCARE SERVICES
09.2013 - 04.2015

Master of Science - Data Science, and Statistics -IDSS Program

MASSACHUSETTS INSTITUTE OF TECHNOLOGY

Master of Science - Marketing Analytics

University of California BERKELEY

Technical Degree - PC/LAN Specialist

COMPUTER CAREER CENTER

Professional Development

  • Microsoft Data Science & Machine Learning Essentials with Azure & R Programming, 2018
  • Microsoft Excel for Data Analyst, 2017
  • MIT Cybersecurity: Technology, Application & Policy, 2016
  • R Statistics & Tableau 9 Essential Training, 2016
  • Statistical Thinking for Data Science & Analytics, 2015
  • Introduction to Project Management, 2016

Recentprojects

  • ROBERT HALF / CADENCE EDUCATION, 10/01/21, 02/01/22, Defined business requirements and reported them back to stakeholders, created an access database from sourcing files and verbal information, and made an interactive Excel report connecting Excel and access using a data management tool in Excel.
  • MASSACHUSETTS INSTITUTE OF TECHNOLOGY, 09/01/20, Present, The Non-Bias Hiring Model - https://medium.com/@naeemahaz/the-non-bias-hiring-model-423199b7ca2c. The project uses the NLP technique, the Jaro-Winkler algorithm, and Bayesian Interference.
  • STRIVING 4 PI / CONTENT PRODUCER (Part-Time), 10/01/04, Present, Create digital content across various verticals, including music, entertainment, and news. Conducted Market Research in Quantitative and Qualitative Research for television and film scripts.

Publications

  • The Non-Bias Hiring Model using the Jaro-Winkler algorithm in Python, https://medium.com/@naeemahaz/the-non-bias-hiring-model-423199b7ca2c
  • How To Create a Multiple Language Dictionary Using a Pipeline, https://datascienceplus.com/how-to-create-a-multiple-language-dictionary-using-a-pipeline
  • How to View Live Tweets in an Excel Dashboard using Python & VBA, https://medium.com/@naeemahaz/how-to-view-live-tweets-in-an-excel-dashboard-using-python-vba-6fb537361565
  • Streaming Networks from Twitter – Netflix, Hulu, and Tubi, https://www.kaggle.com/subzeroheart/streaming-tv-media-results/notebook
  • Unlocking the Power of HR Analytics: Innovative Approaches to Boost Employee Satisfaction! with Decision Tree Machine Learning, https://medium.com/p/ac92133be610

Professional Development

  • Microsoft Data Science & Machine Learning Essentials with Azure & R Programming, 2018
  • Microsoft Excel for Data Analyst, 2017
  • MIT Cybersecurity: Technology, Application & Policy, 2016
  • R Statistics & Tableau 9 Essential Training, 2016
  • Statistical Thinking for Data Science & Analytics, 2015
  • Introduction to Project Management, 2016

Recentprojects

  • ROBERT HALF / CADENCE EDUCATION, 10/01/21, 02/01/22, Defined business requirements and reported them back to stakeholders, created an access database from sourcing files and verbal information, and made an interactive Excel report connecting Excel and access using a data management tool in Excel.
  • MASSACHUSETTS INSTITUTE OF TECHNOLOGY, 09/01/20, Present, The Non-Bias Hiring Model - https://medium.com/@naeemahaz/the-non-bias-hiring-model-423199b7ca2c. The project uses the NLP technique, the Jaro-Winkler algorithm, and Bayesian Interference.
  • STRIVING 4 PI / CONTENT PRODUCER (Part-Time), 10/01/04, Present, Create digital content across various verticals, including music, entertainment, and news. Conducted Market Research in Quantitative and Qualitative Research for television and film scripts.

Publications

  • The Non-Bias Hiring Model using the Jaro-Winkler algorithm in Python, https://medium.com/@naeemahaz/the-non-bias-hiring-model-423199b7ca2c
  • How To Create a Multiple Language Dictionary Using a Pipeline, https://datascienceplus.com/how-to-create-a-multiple-language-dictionary-using-a-pipeline
  • How to View Live Tweets in an Excel Dashboard using Python & VBA, https://medium.com/@naeemahaz/how-to-view-live-tweets-in-an-excel-dashboard-using-python-vba-6fb537361565
  • Streaming Networks from Twitter – Netflix, Hulu, and Tubi, https://www.kaggle.com/subzeroheart/streaming-tv-media-results/notebook
  • Unlocking the Power of HR Analytics: Innovative Approaches to Boost Employee Satisfaction! with Decision Tree Machine Learning, https://medium.com/p/ac92133be610

Interests

Marketing

Video Games

Travel

Technology

Machine Learning - NLP, Object Detect, Fraud Detection

Banking

Media

Writing

Professional Development

  • Microsoft Data Science & Machine Learning Essentials with Azure & R Programming, 2018
  • Microsoft Excel for Data Analyst, 2017
  • MIT Cybersecurity: Technology, Application & Policy, 2016
  • R Statistics & Tableau 9 Essential Training, 2016
  • Statistical Thinking for Data Science & Analytics, 2015
  • Introduction to Project Management, 2016

Software

Jupyter Notebook

Toad

Power BI

Microsoft Office

Power Automate

Machine Learning and Developer in Python

Work Availability

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Naeemah Aliya Small