Nafda Savarain
Pembroke Pines,FL
Summary
Adept at strategic leadership and innovation, I spearheaded a departmental restructuring at Huertas Inmobiliaria, achieving a 300% increase in organic leads. My expertise in budget management and CRM implementation across various roles has consistently driven growth and efficiency, showcasing my ability to lead teams to exceed targets. Results-driven Marketing Manager known for high productivity and efficient completion of tasks. Specialize in strategic planning, digital marketing, and brand management. Excel in communication, leadership, and creativity to drive team success and achieve marketing objectives.
Overview
17
17
years of professional experience
Work History
Commercial and Marketing Manager
Grupo Degol
01.2023 - 03.2024
- Company Overview: Real Estate Developer
- Led the Sales, Marketing, and Post-Sales areas, developing and managing sales and marketing plans along with the annual budget
- Achieved an 18% increase in monthly average sales
- Implemented and trained staff on Evolta real estate CRM
- Introduced a new and efficient post-sales process
- Improved lead quality, enhanced the interior design of properties and projects, and developed new sales channels and tools
- Real Estate Developer
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
- Marketed products and services at tradeshows and promotional events.
- Oversaw the company's marketing budget.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
Product and Brand Manager
Huertas Inmobiliaria
01.2022 - 01.2023
- Company Overview: Residential Land Developer
- Led the restructuring of the department, overseeing an in-house team comprising graphic designers, audiovisual designers, community managers, marketing coordinators, creative writers, media planners, and content creators
- Developed strategic action plans to enhance brand recognition and drive lead generation initiatives
- Successfully implemented Clientify CRM ahead of schedule, resulting in a 300% increase in organic leads
- Managed content across Facebook, Instagram, TikTok, LinkedIn, and YouTube platforms to optimize brand presence and engagement
- Residential Land Developer
- Created content for social media campaigns, website copy, brochures, press releases and other marketing materials.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
Marketing Manager
Puerto Norte
01.2021 - 12.2022
- Company Overview: Peruvian Cuisine Restaurant Chain
- Led the restructuring of the department, overseeing an in-house team comprising graphic designers, audiovisual designers, community managers, marketing coordinators, creative writers, media planners, and content creators
- Developed strategic action plans to enhance brand recognition and drive lead generation initiatives
- Successfully implemented Clientify CRM ahead of schedule, resulting in a 300% increase in organic leads
- Managed content across Facebook, Instagram, TikTok, LinkedIn, and YouTube platforms to optimize brand presence and engagement
- Peruvian Cuisine Restaurant Chain
Marketing & Sales Manager
Reych Constructores y Consultores
01.2021 - 12.2022
- Company Overview: Integrated design and construction firm
- Led the development of comprehensive Marketing Plans, overseeing the strategic implementation of sales initiatives and effectively managing recruitment for the sales team
- Established and optimized departmental operations, playing a key role in the successful launch and growth of our integrated design and construction firm
- Personally spearheaded the development of our corporate website, enhancing online presence and client engagement
- Achieved measurable results in sales growth and market penetration through innovative marketing strategies and meticulous execution
- Integrated design and construction firm
Deputy Marketing Manager of Ecuador & Peru
Air Products
01.2018 - 12.2019
- Company Overview: Global Leader in Industrial Gases
- As Sales & Marketing Manager reporting to the Regional Marketing Manager for South America and General Manager, I excelled in developing and executing Trade Marketing strategies across Modern, Retail, and Traditional channels
- I led comprehensive advertising campaigns, product launches, and promotional efforts, effectively utilizing Digital Marketing on social media, Ecommerce, and web platforms
- I successfully implemented the SAP CRM project, enhancing customer relationship management and operational efficiency
- Additionally, I managed Public Relations, bolstering brand image and reputation, and spearheaded corporate Social Responsibility initiatives
- Notable achievements include doubling digital channel sales through targeted advertising investments, improving Customer Service Satisfaction by +30 (NPS) with a tailored service improvement plan, and increasing profitability by +1.5% in the Gas segment through strategic pricing tools
- I also generated an annual incremental profitability of +US$120K by strategically participating in the PERUMIN Fair, implementing a lead generation plan resulting in immediate quotations and service portfolio offerings
- My development of commercial tools for profitability analysis ensured consistent >30% profit margins across product categories
- Global Leader in Industrial Gases
Marketing Coordinator
AGP Group
01.2016 - 12.2017
- Company Overview: High-Tech Glazing Manufacturer
- As a key contributor reporting to the Sales Manager, I drove the corporate and brand image responsibilities for the company, overseeing brand identity through the development of Corporate Identity Manuals and the redesign of logos
- I successfully implemented the new corporate and brand identities across web platforms, enhancing online presence and customer engagement
- I excelled in market trend analysis, internal communications (endomarketing), event organization, product packaging, and media planning
- Notably, I spearheaded the digital media strategy in the US market, resulting in a significant increase in leads through the implementation of a Responsive Web Design
- High-Tech Glazing Manufacturer
Commercial & Marketing Manager
Chevrolet Neolim
01.2015 - 12.2016
- Company Overview: Automotive Dealership
- Directed and supervised marketing, sales, and trade marketing strategies across three branches, managed 360 promotional campaigns, automotive events, and digital marketing
- Increased foot traffic by 50% across all sales points, improved NeoLima brand recognition by 25%, and boosted sales by 20%
- Automotive Dealership
Founder and Marketing & Sales Manager
Saval Constructores
01.2012 - 12.2015
- Company Overview: Residential Real Estate Developer
- Managed marketing & sales plans and supervised advertising investments, sales tools, digital marketing, and merchandising
- Increased sales by 20% two months ahead of the projected date and reduced project financial costs to zero
- Residential Real Estate Developer
Strategic Planner
PromPeru
01.2009 - 12.2012
- Company Overview: Promotion Commission for Peru
- Managed a budget of S/14MM, developed promotional plans for Peru in Latin America and Domestic Tourism, conducted market segment diagnostics, and supervised market studies
- Successfully developed and executed the 'Y tú que planes' Travel Culture Campaign, increasing Latin American tourists by 25% from 2012 to 2015
- Promotion Commission for Peru
Inside Sales Executive
Latam Airlines
01.2007 - 12.2009
- Company Overview: Multinational Airline
- Managed the LATAMTours brand image, trained staff nationwide, managed the call center, directed the Mundo Lantours Magazine, and strategic alliances
- Increased tourism package sales by 130% and reduced the production and distribution costs of the Mundo Lantours Magazine
- Multinational Airline
Education
MBA - Business & Administration
University of Pacifico
Peru06.2023
Diploma - New Business Creation
Pontificia Universidad Católica
Peru12.2017
Master´s degree - Marketing Management
EADA
Spain08.2009
Bachelor's Degree - Tourism and Hospitality Management
University of San Martin de Porres
Lima12.2004
MBA - International Business Management
San Ignacio University
Miami, FLSkills
- Strategic Leadership
- Supervision and leadership
- Project planning
- Results-Oriented
- Budget Management
- Innovation and Creativity
- Data Analysis and KPIs
- MS office
- Marketing campaign management
- Customer relationship management (CRM)
- Conflict resolution
Languages
Spanish
Native/ Bilingual
English
Full Professional
Portuguese
Professional
References
References available upon request.
Timeline
Commercial and Marketing Manager
Grupo Degol
01.2023 - 03.2024
Product and Brand Manager
Huertas Inmobiliaria
01.2022 - 01.2023
Marketing Manager
Puerto Norte
01.2021 - 12.2022
Marketing & Sales Manager
Reych Constructores y Consultores
01.2021 - 12.2022
Deputy Marketing Manager of Ecuador & Peru
Air Products
01.2018 - 12.2019
Marketing Coordinator
AGP Group
01.2016 - 12.2017
Commercial & Marketing Manager
Chevrolet Neolim
01.2015 - 12.2016
Founder and Marketing & Sales Manager
Saval Constructores
01.2012 - 12.2015
Strategic Planner
PromPeru
01.2009 - 12.2012
Inside Sales Executive
Latam Airlines
01.2007 - 12.2009
MBA - Business & Administration
University of Pacifico
Diploma - New Business Creation
Pontificia Universidad Católica
Master´s degree - Marketing Management
EADA
Bachelor's Degree - Tourism and Hospitality Management
University of San Martin de Porres
MBA - International Business Management
San Ignacio University
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