Nafissa Aina

• Involved on all end-to-end activities such as design, development, and performance testing
• Imported and exported data using data loader
• Created accounts, assigned roles and profiles for different user types
• Created custom objects, configured record types, page layouts, fields, formula and roll-up fields and Validation Rules for enhanced data entry
• Look Up, Many to Many, or Master Detail Relationships
• Creating org-wide automation, permissions
• Manage page layouts, fields, and system interface/capabilities
• Worked on custom objects, formula fields, Custom metadata types, and created duplicate rules, validation rules, page layouts, record types, email templates, permission sets, sharing rules.
• Tested functionality and resolved functionality and performance issues collaboratively with developers

Created reports and dashboards from org data

• Worked on the configuration on the Salesforce Sales Cloud.
• Developed automation rules, duplicate rules and sharing rules to enhance data management and security.
• Developed Process Builder and Flows, Record Triggered, Auto Launched, Screen Flows, for business automations.
• Worked on customization in the org via synchronous and asynchronous apex.

Developed and implemented apex classes, apex triggers, batch apex, scheduleable and queueable apex.

• Worked on Jira to track the progress of tasks, to work in collaboration with the team to meet project objectives and to manage logged bugs.
• Involved in weekly team meetings to discuss the functional and technical requirements for upcoming and ongoing projects

Deployed the changes using Change Sets from Sandbox to Production Environment.

• Boosted online sales by implementing innovative marketing strategies and engaging content.
• Developed successful email campaigns for increased customer retention and repeat business.
• Managed a diverse portfolio of products, ensuring optimal positioning within the online marketplace.
• Implemented targeted promotions, driving higher conversion rates among potential customers.
• Analyzed online sales data and developed action plans to improve margin, revenue and processes.
• Responded to internet inquiries and phone calls in timely matter.