Data enthusiast and driven professional with a background in Data science and Business Analytics complemented by civil engineering, seeking a data analyst role to leverage expertise in statistical analysis, Data visualization, dashboards design and contribute to business solutions to drive informed decision-making.
Predictive Modeling & Logistic Regression – Factors influencing Hotel Cancellations, Built a Predictive model that can predict factors that have a high influence on booking cancellations and help in formulating profitable policies for cancellation and refunds. Using Logistic Regression, Decision Tree, Pruning, Data Preprocessing, Exploratory Data Analysis and Data visualization. Business Statistics – A/B Testing – Website Optimization, Used A/B testing to identify the effectiveness of the new landing of an online news portal. Tested statistical hypothesis and determined which user groups (control/ treatment) activities were statistically relevant to customer conversion rate. Compared user activities of preferred language and time spent on page. The new landing page increased the conversion rate from 43% to 67%. Heart disease analysis, Conducted a comprehensive analysis of a renowned healthcare industry's heart disease dataset using Tableau. Developed interactive dashboards to identify key risk factors contributing to heart disease, providing actionable insights for prevention and treatment strategies.