Nagib Afani
Brooklyn
Summary
Bilingual (English/Spanish) music industry professional with experience leading artist-first marketing strategies across DSPs and digital platforms. Specializing in Música Mexicana, Reggaetón, and Latin Urban genres, with a proven track record of securing editorial placements, managing DSP relationships, and executing data-driven campaigns. Skilled in performance analysis, audience development, and cross-functional coordination to drive streaming growth and brand visibility.
Overview
3
3
years of professional experience
Work History
Label Coordinator
Cerro Music Group
09.2024 - Current
- Secured 10+ editorial playlist placements across Spotify, Apple Music, Pandora, and more for artists spanning Cumbia, Salsa, Bachata, Latin Urbano, and Afrobeats.
- Created and executed 20+ marketing plans for new releases, aligning strategy across TikTok, Instagram, YouTube, and DSPs.
- Coordinated over 30 new releases from inception to distribution, ensuring timely delivery and consistent catalog growth.
- Conducted 30+ artist audits for potential signings, analyzing DSP performance, social engagement, YouTube SEO, metadata quality, and content opportunities—presented findings to the label president and investors.
- Led the transfer and metadata cleanup of 250+ assets, verifying publishing, writer, and arranger credits while updating internal metadata standards across all DSPs.
- Monitored and resolved DSP issues, including rights conflicts, metadata mismatches, and delivery errors—ensuring compliance with evolving platform requirements.
- Drove significant digital growth: +138% in YouTube views, +80% in Spotify streams, +150% in Apple Music, +96% in Amazon Music—leading to a 50% increase in revenue.
- Supported social media engagement strategies, contributing to 30% growth in Instagram and TikTok interaction across artist accounts.
- Collaborated with design and content teams to produce album covers, lyric videos, visualizers, social content, and promo assets for new releases; also led the creative direction for upgrading legacy catalog artwork to meet modern DSP standards and visual appeal.
- Assisted with event production and logistics, including venue setup, ticketing, staffing, and technical support.
- Regularly monitor DSP updates and proactively adjust internal processes to ensure compliance and optimal release performance.
Intern
Kalypso
Barcelona
06.2022 - 08.2022
- Conducted competitive market research and assessed financial performance for strategic planning.
- Developed multi-channel marketing strategies, optimizing digital investments for ROI growth.
- Assisted in financial forecasting and reporting, supporting data-driven decision-making.
Education
Bachelor of Arts - Business Management and Administration, Computer Science, Psychology
Franklin College
Franklin, IN05.2024
Skills
- FUGA platform proficiency
- Playlist pitching and editorial strategy
- Artist development and auditing
- Cross-functional collaboration
- Strategic problem-solving
- Digital marketing campaigns
- Latin music expertise
- Metadata and catalog management
- Process improvement
- Streaming analytics and insights
- Professional networking
Awards
European Innovation Academy Graduate, Delta Mu Delta, International Business Honor Society, Chi Beta Phi, Science Honor Society, Alpha Lambda Delta, the National Honor Society for First-Year Success, International Volunteering at PMGY Bali, Franklin College Golf Team 2019-2022, Dean's List 2021 & 2023
Timeline
Label Coordinator
Cerro Music Group
09.2024 - Current
Intern
Kalypso
06.2022 - 08.2022
Bachelor of Arts - Business Management and Administration, Computer Science, Psychology
Franklin College
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