Nahir Kass
KEW GARDENS,NY
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 12 - year career. Extensive knowledge of digital marketing tools and well-versed in creating and executing campaigns to boost visibility and drive sales. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
14
14
years of professional experience
Work History
Head of E-commerce
Bally Switzerland
02.2022 - Current
- Lead regional yearly target setting and in-season re-forecasting process of website revenue, traffic, conversion rate, average order value, order volumes and return rate in partnership with finance, global omnichannel and digital marketing teams.
- Directed site redesign via a multi-phase plan from Sales Force Commerce Cloud to Shopify +.
- Coordinate the seasonal merchandise planning & assortments architecture development in partnership with regional and HQ merchandise buying & planning departments.
- In partnership with Global Retail team define regional trading calendar (private/public sales, Black Friday, regional activations, etc.) guided by data-driven approach combining insights from product performance, user behavior analysis and overarching brand inventory positioning.
- Full accountability of ongoing purchasing funnel optimization from onsite engagement to micro-conversion targets boost (click-through, product listing and product details page view rates).
- Improved monthly sales with successful marketing, sales, and customer relations approaches.
- Monitor and support third-party Customer Service team through regular communication, training, knowledge sharing and service quality monitoring.
- Partner with the global CRM team in managing ad-hoc clienteling activities, ensuring that business needs are fully understood and implemented promptly.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Tracked consumer behavior, content management, and weight of purchase to develop robust customer acquisition and retention programs.
- Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
- Implemented marketing campaigns to increase customer engagement and sales.
- Managed financial tracking, inventory coordination, and social media marketing.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Implemented data-driven decision-making, resulting in Geo-targeted marketing efforts and increased conversion rates on Bally.com.
- Identified trends, areas of opportunity, scale, and potential improvements to drive ongoing business vision and optimization.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Increased online sales by implementing effective e-commerce strategies and optimizing website features via Kimonix merchandising tool.
- Championed continuous improvement initiatives by collaborating with Brick and Mortar stores, leading efforts toward greater efficiency and effectiveness in e-commerce operations.
Ecommerce Digital Marketing Manager
FEKKAI and Bastide
08.2020 - 02.2022
- Collaborated with cross-functional partners to manage all aspects of day-to-day eCommerce business, including merchandising, planning, website strategy, promotional campaigns, online marketing, and website/application development.
- Oversaw and managed Bastide.com, FEKKAI.com & FEKKAI Amazon US/CA marketing roadmap, budget, and digital/promotional calendar to effectively drive traffic, increase conversion, and track revenue goals.
- Developed merchandising and promotional strategies that support corporate initiatives, serve the needs of our customers, support vendor objectives, and grow sales.
- Directed site redesign via a multi-phase site improvement plan (aesthetic & UX).
- Responsible for ULTA and AMAZON web product page marketing initiatives and all PDP, PLP, and copy needs.
- Worked directly with the Creative Director to ensure all designer collections are finalized to go live on the website.
- Aided in all aspects of the business, including finance, marketing, order management, customer service, inventory management, and expansion research.
- Managed relationships with our digital agencies and external 3rd party vendors.
- Created, deployed, and provided results for email marketing campaigns using KLAVIYO.
- Compiled product, market, and customer data to generate informed sales and profit projections.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Monitored trends in the digital marketing landscape and adjusted strategies accordingly.
- Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to engage target audiences effectively.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
Ecommerce and CRM Manager
The Ambassador Theatre Group Limited
10.2019 - 05.2020
- Lead digital team to deliver best-in-class customer service and digital user journey for three independent venue locations
- Spearheaded Migration of Emerson Colonial Site to improve desktop and mobile purchase functionality
- Created agile experience with site refreshes of shows and performances, merchandising, product page creation, and creative updates
- Work closely with lateral teams such as marketing and 3rd Party digital creative teams to evolve digital branding and consistently improve customer experience on-site.
- Key team member to work with the UK digital and content team to enhance the UX experience.
- Utilize Google Analytics to gain actionable customer insights for launching new shows proprietary to ATG venues and Broadway across America.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Spearheaded GDPR compliance initiatives, ensuring ATG's CRM practices adhered to data privacy regulations.
Brand Manager - Ecommerce & Digital Marketing
Laura Geller Beauty, LLC & Julep
10.2018 - 10.2019
- Re-platformed Laura Geller and Julep from Magento to Shopify plus by saving over $110K in expenses.
- Partnered with and oversaw third-party web designers and vendors to implement the brand vision.
- Managed digital marketing campaigns to improve brand recognition and customer engagement.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Cultivated relationships with key stakeholders, vendors, and industry influencers to create positive brand experiences.
- Managed and oversaw creative projects to drive quality, accuracy, and deadline management.
- Spearheaded strategic brand plans for multiple product lines to increase market share and awareness.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through the development and implementation of SEO strategies.
- Coordinated with design and media teams to develop high-quality creative assets.
- Optimized website performance for enhanced user experience, resulting in increased sales conversions.
- Grew the department by recruiting, hiring, and training a CRM associate, an operations coordinator, and a .com merchandising coordinator to support the growth of the brands.
- Developed data-driven marketing plans for maximized ROI and improved overall business growth.
- Established comprehensive reporting processes for tracking campaign performance, enabling continuous improvement of marketing efforts over time using SAP and Google Analytics.
Ecommerce and Customer Service Assistant Manager
Laura Geller Beauty
12.2015 - 10.2018
- Responsible for day-to-day site maintenance via Magento
- Managed uploading of new product information, product description, and images on Magento's back end for proprietary online shop.
- Prepared sales analysis reports for all departments, including sell-in, sell-thru, and consumer feedback data.
- Responsible for developing and implementing a Customer Service Protocol Handbook.
- Monitored inventory control, product image, pricing, and customer service for Flash sales in partnership with Tori Johnson.
- Executed successful participation in GMA's “Steals & Deals” and ABC's “View Your Deal” which helped to generate over $1.1MM additional revenue towards eCommerce business for years 2017 – 2019 combined.
- Worked cross-functionally with operations/warehouse teams to prepare forecasts, troubleshoot potential issues, and ensure healthy stock levels.
- Prevented cancellations by cultivating Customer Service Loyalty Programs with direct email campaigns and efforts in anticipation of new releases.
- Responded to customer requests, offering excellent support and tailored recommendations to address needs.
- Calculated correct order totals, updated accounts, and maintained detailed records for inventory management.
Logistics and Ecommerce Consultant
Bvlgari Corporations of America
05.2016 - 12.2016
- Responsible for timely picking, packing, and shipping of all eCommerce products to customers
- Received SAP replenishment orders (jewelry, watches, accessories, and fragrance)
- Performed bi-monthly reconciliations to ensure consignment reports provided by the overseas logistics team are aligned with SAP for carnet's and consignment merchandise.
- Handled high-value merchandise received from overseas and coordinated deliveries to Bulgari boutiques or event sites daily.
- Gathered, organized and input information into digital database.
Senior Sales Manager
Lacoste
07.2013 - 05.2016
- Drove performance and efficiency through hiring, cost-cutting, and focused sales effort for the $4.0 mm location.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Designated Manager for the NYC region of all PR-related industry events.
- Assisted in establishing a new CRM system for the East Coast region, ensuring the NYC area maintained an 80% score.
- Oversaw all aspects of operations, trained all new hires, and created weekly product knowledge quizzes.
- Held weekly meetings with managers and associates to identify techniques to overcome sales obstacles.
- Developed and implemented a comprehensive salesperson training program.
- Organized promotional events and interacted with the community to increase sales volume.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Identified, hired, and trained highly qualified staff by teaching best practices, procedures, and sales strategies.
- Prepared sales presentations for clients showing success and credibility of products.
- Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
- Mentored junior sales professionals in advanced selling techniques, resulting in accelerated career progression and enhanced contributions to overall team success.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
General Manager
Max Studio
12.2009 - 06.2013
- Rebuilt and trained staff of eight and managed clientele programs/events for a $1.0 mm location.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Responsible for training, development, and productivity of associates/East Coast management candidates.
- Oversaw all aspects of operations & conducted product knowledge seminars.
- Selected as Control Store to test new products and ranked as the company's highest volume Brick and Mortar store.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities, such as Daily Candy and Influencer Kat Jamieson.
Education
Bachelor of Science - Chemistry
City College of New York of The City University of New York
New York, NYSkills
- Website Management
- Search Engine Optimization
- Brand-building strategies
- Operating Procedures and Policies
- Marketing Strategy Development
- Sales Statistics Analysis
- CRM Integration
- Web Analytics
- Conversion Optimization
- Market intelligence
- Staff Training and Development
- E-commerce Platforms
Timeline
Head of E-commerce
Bally Switzerland
02.2022 - Current
Ecommerce Digital Marketing Manager
FEKKAI and Bastide
08.2020 - 02.2022
Ecommerce and CRM Manager
The Ambassador Theatre Group Limited
10.2019 - 05.2020
Brand Manager - Ecommerce & Digital Marketing
Laura Geller Beauty, LLC & Julep
10.2018 - 10.2019
Logistics and Ecommerce Consultant
Bvlgari Corporations of America
05.2016 - 12.2016
Ecommerce and Customer Service Assistant Manager
Laura Geller Beauty
12.2015 - 10.2018
Senior Sales Manager
Lacoste
07.2013 - 05.2016
General Manager
Max Studio
12.2009 - 06.2013
Bachelor of Science - Chemistry
City College of New York of The City University of New York
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