A driven MBA candidate with a strong background in operations, innovation, and creative marketing. Experience includes leading high-impact projects as a Project Coordinator in Student Affairs, co-founding an events company, and developing division-wide marketing campaigns. Proven ability to streamline operations, foster innovation, and connect with diverse audiences. Ready to bring a blend of leadership, creativity, and strategic thinking to every role he takes on.
Overview
8
8
years of professional experience
Work History
Project Coordinator to the VPSA
Sacramento State University
Sacramento, CA
09.2022 - Current
Provide direct support to the Vice President for Student Affairs (VPSA) in managing high-priority division projects and initiatives.
Collaborate regularly with division leadership to plan and execute high-impact initiatives and projects, ensuring alignment with strategic objectives and delivering results that enhance student engagement and campus-wide impact.
Draft and edit messaging that goes out to the entire campus, ensuring clear and tailored communication of key information to diverse audiences.
Craft speeches and presentations for the Vice President for Student Affairs, ensuring consistent messaging for public engagements and university events.
Created scholarship application and selection criteria for a $150K+ scholarship fund, overseeing the selection process, and ensuring timely disbursement to qualified students.
Led the assessment of cultural center programming, gathering insights through focus groups and staff meetings, resulting in a comprehensive reimagining of cultural support services, presented to divisional leadership.
Served on the Presidential Safety Task Force, conducting campus-wide safety assessments and focus groups, and presenting actionable recommendations to improve physical, emotional, and cognitive safety for students and staff.
Co-led a $75K paid marketing and social media campaign for the inaugural Black Honors College and Combat U programs, utilizing Meta Ads, Instagram, TikTok, and Google Ads, achieving 160% enrollment for Black Honors College and recruiting over 700 students for Combat U.
Collaborate with the Student Affairs Development Director to identify philanthropic opportunities, successfully initiating and securing a product sponsorship that provided 200 free meals to students as part of an athletics attendance campaign, enhancing student engagement and program visibility.
Support the Executive Assistant with administrative tasks, including purchasing, reconciliation, and scheduling of meetings.
Crew Member
Trader Joe's
Sacramento, CA
06.2016 - 10.2022
Collaborated with team members to maintain a high standard of operations, fostering teamwork and leadership in fast-paced environments.
Trained and supported new team members, ensuring smooth onboarding and consistent service standards, which demonstrates experience in team development and process improvement.
Adapted to various roles and responsibilities, including cashiering, stocking, and customer support, showcasing flexibility and problem-solving skills that are valuable in managing innovative operations.
Executed company-wide initiatives at the store level, such as promotional campaigns and seasonal product rollouts, by coordinating team efforts to maintain alignment with broader organizational objectives.
Aligned daily tasks with company goals by coordinating efforts with team members to ensure operational objectives, such as sales targets, customer service excellence, and product availability, were consistently met.
Student Affairs Marketing & Comms Intern
Sacramento State University
Sacramento, CA
01.2019 - 08.2022
Contributed to the development and execution of division-wide and campus-wide marketing campaigns, showcasing skills in project management, collaboration, and creative strategy. Supported in planning multimedia and social media strategy for the On the Rise campaign at Sac State, which raised $225 million.
Assisted in promoting university services and events, increasing student engagement, and brand awareness across multiple channels.
Created and hosted the podcast Mic'd Up Students, providing a platform for student voices and stories that also created a new modality for news and announcements. Amassed over 100k views/engagement on page in just two years.
Supported creating a YouTube channel and engaging content that increased viewership by 1170.5% in one year. Digitized the class sign-up process in a video, receiving 20K views. A pandemic-era video that championed the university's resilience was shared 24K times.
Supported in producing a monthly “Ed talk” featuring updates, calls to action, and a welcoming platform hosted by the VP for Student Affairs, averaging 10K views a month.
Carried out a vision to produce and host interviews with campus pharmacist during the Covid-19 pandemic to provide pertinent updates regarding health and safety.
Worked directly with the Vice President for Student Affairs on small projects to advance and modernize student programming offerings.
Education
MBA - Entrepreneurship And Global Business
Sacramento State
Sacramento, CA
12-2024
Bachelor of Science - Business, Marketing
Sacramento State University
Sacramento
05-2022
Skills
Time Management
Flexible and Adaptable
Project Management
Process Innovation
Creative Problem Solving
Cross-Functional Collaboration
Strategic Marketing
Data-Driven Decision Making
Technological Proficiency
Accomplishments
Sacramento State Student Affairs' Outstanding New Professional of the Year (2023)
Personal Projects
Co-Founder of More Nites Like This LLC.
Co-founded an innovative event services company that provides unique, fun, and safe experiences for R&B music lovers and the Sacramento community.
Co-led operations and logistics for 100+ events with over 8,000 attendees, resulting in over $75k in revenue in first year.
Drove strategic planning and growth initiatives, resulting over 50k followers on social media and over 5 million page views in just over a year.
Timeline
Project Coordinator to the VPSA
Sacramento State University
09.2022 - Current
Student Affairs Marketing & Comms Intern
Sacramento State University
01.2019 - 08.2022
Crew Member
Trader Joe's
06.2016 - 10.2022
MBA - Entrepreneurship And Global Business
Sacramento State
Bachelor of Science - Business, Marketing
Sacramento State University
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