Naiser White
Atlanta,GA
Summary
Dynamic general business student passionate about marketing, creative direction, and brand storytelling. Expertise in blending culture, design, and strategy to craft authentic campaigns that resonate with diverse audiences. Proven experience in executing creative campaigns, social media marketing, and developing compelling visual content for purpose-driven and lifestyle brands. Recognized for strong collaboration skills, exceptional project management, and effective communication, consistently driving projects to successful completion.
Overview
3
3
years of professional experience
10
10
Certifications
Work History
Marketing & Creative Intern
Meals on Wheels Atlanta
06.2025 - 08.2025
- Supported strategic initiatives to increase visibility, drive engagement, and amplify the organization’s mission to nourish and empower Atlanta’s senior community.
- Helped develop and launch the “Serve the City, Wear the Legacy” 60-Year Anniversary campaign, a limited edition streetwear hat collaboration with Crutch Campus celebrating MOWA’s legacy and impact.
- Designed and built campaign assets in Canva, including social media posts, email graphics, and event visuals.
- Assisted with creative direction, influencer outreach, and storytelling efforts that highlighted civic pride, culture, and intergenerational connection.
- Collaborated cross-functionally with creative teams to align visuals and brand messaging across all platforms.
Strategic Marketing Intern
Dayo Women
05.2024 - 08.2024
- Monitored social media metrics, providing insights to optimize online presence and audience interaction
- Monitored social media metrics, providing insights to optimize online presence and audience interaction.
- Managed CRM database updates, ensuring accurate tracking of customer interactions and lead generation efforts.
- Spearheaded a spring campaign launch strategy, collaborating with cross-functional teams to align visuals, messaging, and influencer partnerships across social platforms.
- Analyzed social media and email performance metrics to identify audience trends, improving engagement rate by over 20% through optimized posting cadence and content mix.
- Developed branded lookbooks and storytelling assets for upcoming collections, enhancing visual identity and brand consistency across digital channels.
- Helped shape a new seasonal social media direction by planning content calendars, testing post styles, and refining brand tone for better audience connection.
- Collaborated on creative briefs and storytelling ideas for upcoming collections to align visuals, captions, and messaging with the brand’s evolving identity.
Digital Marketing Intern
Dayo Women
06.2023 - 08.2023
- Developed and managed social media calendars for Instagram, Facebook, and TikTok.
- Designed ad creatives, product highlights, and teaser campaigns for 2 new collections.
- Edited photo and video content in Adobe Lightroom to maintain brand consistency.
- Created email and SMS marketing campaigns to drive engagement and retention.
- Supported pop-up events, photoshoots, and influencer collaborations.
Education
BBA - General Business
The University of Mississippi
Oxford, MS12-2026
High School Diploma -
Woodward Academy
Atlanta, GA01.2022
Skills
- Brand Strategy
- Integrated Marketing Campaigns
- Digital Advertising
- Social Media Marketing
- Content Creation
- Data Analysis
- Google Analytics
- Creative Strategy
- Market Research
- Adobe Creative Suite
- Campaign Development
- Leadership
Accomplishments
- Selected as member of Ole Miss Ad Club to develop a full-scale integrated marketing campaign for the NFL’s 2025 NSAC Competition.
- Designed and co-led Meals on Wheels Atlanta x Crutch Campus “Serve the City, Wear the Legacy” campaign, celebrating the organization’s 60th Anniversary.
- Earned 10 professional certifications in marketing, analytics, AI, and digital strategy from Meta, Microsoft, Google, HubSpot, and TikTok.
- Developed marketing assets and strategy presentations featured in real nonprofit and luxury lifestyle brand campaigns.
- Recognized by MOWA marketing leadership for creativity, initiative, and brand storytelling impact
Affiliations
- The University of Mississippi Ad Club — Member, Accepted 2025-10
- Selected to participate in the 2025 National Student Advertising Competition (NSAC), developing a full-scale integrated marketing campaign.
- Conduct extensive market research, craft a creative brand strategy, develop a multi-channel media plan, and prepare a professional presentation.
- Collaborate with a cross-disciplinary team to apply marketing, research, and creative strategy skills in a real-world brand challenge.
Certification
- Career Essentials in Generative AI — Microsoft & LinkedIn, 2025-10
- Meta Social Media Marketing Professional Certificate — Meta, 2025-09
- Google Digital Marketing & E-Commerce — Google, 2025-08
- LinkedIn Marketing Strategy Certification — LinkedIn, 2025-07
- Google Analytics Certification — Google, 2025-06
- Google Ads Creative Certification — Google, 2025-05
- HubSpot Digital Marketing Certification — HubSpot, 2025-04
- HubSpot Email Marketing Certification — HubSpot, 2025-03
- TikTok Media Buying Certification — TikTok, 2025-02
- Fidelity Channel Marketing Virtual Experience — Forage, 2025
Languages
English
Native or Bilingual
Portfolio
My Portfolio
Timeline
Marketing & Creative Intern
Meals on Wheels Atlanta
06.2025 - 08.2025
Strategic Marketing Intern
Dayo Women
05.2024 - 08.2024
Digital Marketing Intern
Dayo Women
06.2023 - 08.2023
BBA - General Business
The University of Mississippi
High School Diploma -
Woodward Academy