Nakul Vyas

Fortune 100 Pharmaceutical / CPG experienced digital & data leader proficient in driving transformation by leveraging and harnessing the power of Consumer Insights, business outcome, Technology, data, People towards a growth mindset.

• Led Digital Product Transformation for Consumer Health care and Pharmaceutical based industries in the Commercial, Supply Chain and Clinical space with strategy development and horizon based 3- or 5-year execution plans.
• Led “Next” transformation for US, Europe, and Asia Markets – digital hacks for new Medical capabilities either partnering with New Ventures, Tech partners or external Vendors from MVP to scale (DABL framework) for Pain Posture analysis, Oral care connect with HCP's , digestive health external partnerships and smoking cessation drugs with personalization.
• Building Consumer Data Platforms: Acquiring 4.5 million Dentists with a successful target of reaching 25% whitespace & 7 million in consumers. Enabling ROAs of 4:1 using right channel right spend with right testing of the content in both ad-space and dot com commerce channels.
• Improved Sales Lift for top 3 Retailers with a repeatable growth model by 3-5%. Launching successful Pain, Skin care products in US accelerating sales to achieve 50 M (contribution of 10%-12%) through innovation channels including retailers, Pharmacies, and new Patient Services hub.
• Defined a Commercial, R&D, Mar-tech and SC-Platform blueprint enabling a well-defined OKR based execution in an agile based roadmap based on Market Tiers. Developed an Person first Data Culture in Skin care to Own effective Operations of Commercial, Clinical and Tech-Ops, to win at HCP-Patient Engagement and To know the end to end needs of a patient, HCP , KOL resulting in successful launch.
• Executed Business platforms (e-Commerce, CRM, Behavior and Pain care app, Trade Spend, HCP centric platform, R&D innovation and Sales / SAP capabilities) using product management principle and go to market approach (MVP to scale).
• Analytics and BI execution in the areas of Consumers, Patients/HCP/KOL/Sales Force/Clinical Trials predictability in behavior, Commercial services, product performance, Operations using AI where required.
• Leader recognized for the ability to help others excel, reach their full potential – (developing High Performance Teams.
• Recognized for breaking barriers in organizations, building business relationships across complex and diversified culture with companies leading Digital and managing across US, LATAM, EMEA and APAC regions.
• Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement.

• Product Management (GSK)
• Innovation and Platform Strategy
• MS Training in Azure, AI in 2017,2018
• MIT Sloan Certified AI/ML 2016
• AMA Leadership 2015

• Global Head of Data, Analytics and Digital Innovations, Arcutis Bio Therapeutics Inc, 09/2021, Present
• Driving Omnichannel data solutions and insights for patient centricity
• Delivered Commercial Intelligence and Next Best Action
• Developed a framework for managing Clinical Operations
• Delivered AI based drug discovery platform
• Defined Product Roadmap with Strategic OKR's
• Created strategic education program to improve digital capabilities
• Developed product strategies for Trade spend, Sku Management, Sales Forecasting
• Delivered basic Supply chain reporting capabilities
• Established Data Governance, Privacy and Data Security framework
• Global Head of Innovation Platforms (Digital Innovation, Data and Analytics), GSK, Consumer Division, 06/2018, 09/2021
• Build horizon strategies for experts (HCP) engagement functions
• Delivered Commercial Intelligence, Customer Data Platform, Marketing Performance Dashboards
• Developed Strategies to organize Shopper Science lab
• Conducted multiple Data and Digital Think Tank Experiments
• Empowered and guided Americas Digital, Data and Analytics to a High Performing team
• Conducted Ethnographic studies to design solves and user journey
• Partnered with RnD teams and created health tracker strategy
• Establishing & building new frameworks for measuring and activating against personalization
• Created business scalability and data management programs
• Conducted and prototyped RWE 2.0 case study
• Productized and created headless commerce approach
• Actioned savings of approx. 12M of the Total media spend
• Enabled Remote assistance program
• NA Commercial and Digital Business Partner, GSK / Novartis, 04/2014, 05/2019
• Established e-content and commerce strategy
• Developed Business Strategy Driven Solutions for Retailer Analytics
• Tested Cloud services in Azure
• Established a Data Think Tank forum
• Built a Vision/ Roadmap for NA Region
• Leading GSK US's data transformation strategy
• Developed a model of using data services to a regional Advantage
• Established a good long-standing relationship with business
• Consulting Head for Data and Digital, Cognizant - Alcon, Schering Plough, Novartis, 04/2006, 04/2014
• Managed and Stabilized ERP, BI, Forecasting and Other sales functions
• Strategized Commercial capabilities as an operational service
• Developed and Supported SAP roll-out
• Streamlined the data asset, stewardship and data management office
• Proposed and established a CRM, Digital factory
• Established an Innovation Forum
• Established a Global Business Analytics Service
• Tech Team Lead, Cognizant IQVIA, El Lilly, AstraZeneca, 11/2003, 05/2006
• Part of the Core performance engineering teams
• Performer of the year for cross functional support
• Developed a Fully automated Testing tool and requirements management software

• Start-Up Experience (Functional Med)
• AI Start-up / innovation Hub, US/India
• Recreation Board West Windsor, NJ

• Barrier Breaker (GSK 2019-2020)
• Light house Award (GSK 2018)
• BI champion (Novartis through Cognizant -2011, 2012)
• Associate of the year (Consulting 2006)

• Start-up investor and consulting ( functional Med space)
• Innovation Hub - evaluation , panelist and advisory roles
• Recreation Board member for West Windsor County

Certification and Trainings:

• Product Management (GSK)

• Innovation and Platform Strategy

• MS Training in Azure, AI in 2017,2018

• MIT Sloan Certified AI/ML 2016

• AMA Leadership 2015

Awards :

• Barrier Breaker (GSK 2019-2020)

• Light house Award (GSK 2018)

• BI champion (Novartis through Cognizant -2011, 2012)

• Associate of the year (Consulting 2006)