NALINA NAMBIRAJAN
Phoenix,Arizona
Summary
Creative UX Lead/Product Owner with 7+ years of experience working with a good assortment of web, mobile, B2B, B2C products. I collaborate with multiple teams translating requirements to user stories and owning the product from initiation to delivery. Also proficient at conducting thorough user research, building high quality wireframes, prototypes converting digital experience to life.
Overview
11
11
years of professional experience
Work History
UI/UX Lead - Product
Valley Strong Credit Union
09.2022 - Current
- Spearheaded the revamp of a 'Consumer Lending' platform as both Product Manager and UX Designer, creating a comprehensive product roadmap outlining development timelines, key milestones, and priorities.
- Collaborated with diverse stakeholders including engineering, marketing, and compliance teams to effectively communicate the product vision.
- Conducted in-depth user journey analysis and competitive analysis to enhance the customer-facing site and bridge market gaps.
- Identified potential opportunities by developing journey maps for various lending platforms and related website pages.
- Successfully launched a new Online Banking Tour for Personal/Business Banking, conducting UAT and performance analysis using various metrics.
- Utilized Google Analytics and visitor metrics to identify reasons for abandonment, providing actionable recommendations to reduce bounce rate and abandonment rate.
- Designed hi-fi prototypes focused on customer-centricity, brand consistency, and UX best practices.
- Offered recommendations for customization of Salesforce application pages for Leads and Referrals, Members, Business, Opportunities, and Contacts to meet team and organizational needs. Coordinated with the vendor team on the implementation of these customizations.
- Enhanced user experience by conducting extensive research and analysis of target audiences, resulting in improved usability and satisfaction.
UI/UX Developer
IntraEdge, American Express
09.2019 - 07.2020
- Worked on integrating Rally with FST application to provide sizing on Epic/Theme capabilities to senior leadership.
- Developed integrations to customize Rally/Jira features using React. Worked on NodeJS, APIs, JSON for user/project true up to ensure necessary access rights.
- Used DotNet for alerts to undergo training upon feature creation and attestation.
- Deployed application using GIT and Jenkins.
UX Designer
Astra Consulting, The Sultan Center
06.2017 - 03.2018
- Designed an e-commerce website and mobile app with the potential to convert visitors to loyal customers,
providing a hassle free and personalized experience. - Researched on customer Acquisition, Retention and
Conversion techniques working on customer experience best practices and competitive analysis. - Worked on Design strategy document, Persona, Information architecture, Prototype.
UX Designer
Cognizant Technologies Solutions, AT&T
01.2017 - 05.2017
- Increased retention rate by 10% by providing Design alternatives.
- Researched on how customer journey
leverages customer impulse. - Employed User Centric Design(UCD) approach to develop mobile app and RWD screens.
- Collaborated with multi disciplinary teams to ensure designs are implemented correctly.
UX Designer
Tech Mahindra, AbbVie
12.2013 - 10.2016
- Created an electronic Inventory Destruction Authorization(eIDA) portal.
- Coordinated with business team to brainstorm requirements.
- Worked on prototypes and performed usability testing to evaluate the design.
Education
Bachelors - Electronics and Communication Engineering
Anna University
01.2013
Skills
- Strategic Thinking, Design thinking, Market Research and Analysis, User Interviews, Surveys, Persona creation, User journeys, Storyboards, Competitive Analysis, Heuristic Evaluation, User flows, Process flows, Wireframing, Interactive Prototypes, Usability testing, Digital Analytics
- Agile Practices, Kanban, Jira, Rally, Confluence
- Good team player, energetic and optimistic Organized and detail oriented Always looking to learn more
Awards
Excellence in Delivery for Projects, Associates Consistency Excel
Timeline
UI/UX Lead - Product
Valley Strong Credit Union
09.2022 - Current
UI/UX Developer
IntraEdge, American Express
09.2019 - 07.2020
UX Designer
Astra Consulting, The Sultan Center
06.2017 - 03.2018
UX Designer
Cognizant Technologies Solutions, AT&T
01.2017 - 05.2017
UX Designer
Tech Mahindra, AbbVie
12.2013 - 10.2016
Bachelors - Electronics and Communication Engineering
Anna University
Similar Profiles
Gloria MontelongoGloria Montelongo
Mortgage Loan Funder/Closer II at Valley Strong Credit UnionMortgage Loan Funder/Closer II at Valley Strong Credit Union
Dominique DuBoseDominique DuBose
USR-1 at Valley Strong Credit UnionUSR-1 at Valley Strong Credit Union
Serina AlvarengaSerina Alvarenga
Member Service Representative at Valley Strong Credit UnionMember Service Representative at Valley Strong Credit Union