Nan Richardson
Newport Beach,CA
Summary
Accomplished senior marketing and business development professional with 25+ years of experience in Global Marketing and Business Development for Architecture, Interior Design, and Construction firms in the Retail, Hospitality, and Commercial Real Estate industries. Motivated team player focused on enhancing visibility, building brand awareness, and exceeding organizational goals. Demonstrated expertise in lead generation, customer retention, revenue generation, and strategic marketing plans. Well-respected industry speaker and active board member of philanthropic organizations.
Overview
16
16
years of professional experience
Work History
Engagement Director, Branded Enviroments
CBX
NY, NY
- 05.2017
- Managed extensive responsibilities in leading a team of 25, driving Business Development initiatives, implementing new Marketing strategies to expand Branding practice across Interior Design and Architecture sectors.
- Managed multiple complex projects with competing timelines, budgets and resources.
- Facilitated brainstorming sessions with internal stakeholders regarding new ideas for engaging customers.
Director of Business Development
Core States Group
02.2014 - 02.2016
- Successfully planned, executed evaluated business development strategies to attract retain clients; led to fruitful results. Secured $62 million new bid opportunities spanning several industries including Hospitality and Retail.
- Participated in industry conferences and events to stay updated on sector and geographic trends.
- Supervised the process of submitting RFPs, RFQs, while orchestrating the development of strategies for presentations and marketing materials.
- Developed and managed CRM system to ensure efficient data control, projection generation, and strategic planning.
Director of Marketing and Business Development
JG Construction
02.2011 - 02.2014
- Responsible for all aspects of Business Development and new project opportunities focused on Retail, QSR, Shopping Centers and Restaurant construction. Generated more than $80 mil in bid opportunities in 2013. Coordinated Annual Strategic Marketing and Public Relations Plan and Implementation with annual budget of $1.5 mil. Designed and directed new Collateral and Website development, Project Photography, Press Releases and Special Events.
National Director of Business Development
Perkins and Will
02.2009 - 02.2011
- Maximized coverage and attracted new projects through managing new business development, networking, and competition tracking.
- Managed day-to-day operations, strategies, and budgets as a senior management team member. Spearheaded the cultivation of client relationships, opportunities, and project initiation for various sectors such as Retail, Corporate Office, and Education.
- Created reports on program outcomes for senior management and funders as needed.
- Organized conferences, workshops, webinars, seminars, and other events related to organizational goals.
Director of Business Development
IA Interior Architects
02.2005 - 02.2009
- Directed the National and International lead generation process
- Drove RFP and RFQ responses, managed marketing plans, budgets, project photography and collateral materials
- Achieved a total of over $10,530,000 in fee opportunities by securing sizeable contracts for both the Orange County office and IA nationally.
Director of Marketing and Business Development
H Hendy Associates
02.2000 - 02.2005
- Played a key role in providing strategic business direction for the growth of the brand under CEO and Principals.
- Managed and nurtured client relationships while demonstrating a deep understanding of the organization's potential business opportunities.
- Attended industry events and conferences, overseeing all marketing, advertising, and public relations activities. Coordinated collateral materials, project photography, and special events.
Education
Bachelor of Arts - Interior Design
American Institute of Interior Design
Skills
- Visionary, Trend Analytic
- Strategic Planing and Strategy
- Business Development
- Marketing, Public Relations and Advertising
- Self Motivated
- Market research and analysis
- Brand Communication
- Leadership/Communication
- New Revenue Generation
Affiliations
Urban Land Institute (ULI)National Association of Industrial and Office Properties (NAIOP) Corenet Global - Past Board MemberBoutique Lifestyle and Lodging Association (BLLA)Home Builders Council (HBC)International Council of shopping Centers (ICSC) Awards and Recognitions1996 DuPont's award for " Most Innovative Marketing Program USA"2005, 2025, 2016 Nomination to Top Women in Real Estate by Orange County Business Journal Philanthropic & Special ProjectsCommunity Service Programs - Coordinated numbers fundraising events for at risk youth and families, and frequent speaker at So Cal elementary and high schools for organization. Rebuilding America- volunteer for this non-profit organization that refurbished homes for underprivileged families. Human Options- Spoke to local high school girls regarding signs of abuse. National Kidney Foundation- Served as Chairwoman for annual Great Chefs of Orange County event raising more than $4.mil in 3 years. Forever Wild Exotic Animal SanctuaryRepresented a 7th grade class whom had visited the sanctuary and presented a pitch to "Extreme Home Makeover" television show and was able to have new home, educational center, family truck and animal compounds provided by the show.
Timeline
Director of Business Development
Core States Group
02.2014 - 02.2016
Director of Marketing and Business Development
JG Construction
02.2011 - 02.2014
National Director of Business Development
Perkins and Will
02.2009 - 02.2011
Director of Business Development
IA Interior Architects
02.2005 - 02.2009
Director of Marketing and Business Development
H Hendy Associates
02.2000 - 02.2005
Engagement Director, Branded Enviroments
CBX
- 05.2017
Bachelor of Arts - Interior Design
American Institute of Interior Design
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