Nan Yan

Work History

Dean's Diversity Council, George Washington University School of Business

01.2021 - Current

Lead DEI partnerships team to build relationships with at least five partners each semester to strengthen efforts on DEI initiatives, including brainstorming events and programs, inviting guest speakers, co-hosting and promoting events
Liaise with portfolio of fifteen partners within the GW community
Strategic planning and execution with Council members to make sure Council achieves its goals and aligns with business priorities of GW School of Business

George Washington University School of Business

03.2019 - Current

Built and executed relationships with international and domestic partners to increase GWSB's brand awareness and promote graduate programs to prospective students
Manage relationships with Faculty and Directors to ensure alignment of priorities in recruiting, program representation, marketing, and cohort builds
Researched and led China marketing and recruitment strategies and execution, working closely with Assistant Dean; including build out and development of first Chinese website in GWSB history as part of digital recruitment strategy
Supervised student workers to work on China marketing execution, such as content creation for websites and social media
Manage multiple recruitment funnels utilizing Salesforce, supporting applicants from leads to commits. Despite Coved‐19, yield rates in two directly managed programs increased by two digits, respectively, three years in a row since fall 2019
Represent and present on GW Business Masters', MBA and certificate programs to domestic and international applicants in recruiting fairs and events
Evaluate academic credentials and personal attributes of applicants on a committee of faculty and senior admissions managers.

British Consulate General

03.2015 - 05.2017

Brainstormed and executed about 50 marketing events and social media campaigns to promote British products and services in Hong Kong and Macau every year
Built relationships with major local media outlets, e.g. South China Morning Post, to gain exposure for events
Drafted and sent out press releases, organized press interviews, and doubled media exposure in tenure compared to previous years
Built partnerships with businesses to co-sponsor events and campaigns, overseeing signing contracts and execution
Developed social media strategies and executed on Twitter and Instagram, number of Twitter and Instagram followers increased by 50% annually
Won special award for Excellent Social Media Talent two years in a row.

EducationUSA, U.S. Embassy

06.2010 - 12.2011

Advised about 500 Chinese students on planning for academic success in the U.S. through emails, phone calls and events a year
Promoted U.S. universities in the Chinese market by brainstorming and organizing bout 30 marketing and PR events a year
Advised U.S Higher education institutions on recruiting strategies in China
Designed an “advising is marketing” strategy using Chinese social media platforms such as Sina blog to promote the EducationUSA brand and services
Built relationships with Chinese major media outlets, drafted press invitations and releases, organized interviews to promote the EducationUSA brand in China.

U.S. Embassy

Beijing

11.2009 - 06.2010

Organized press conferences, one-on-one interviews, and group interviews for U.S Officials
Won a special award for Press Outreach Support for President Obama's Visit to China given by the State Department
Built up a media contact database for the Embassy press office
Monitored and translated national and local news for the U.S Embassy; Compiled media digests for Embassy officials.

Chengdu Daily

Chengdu

07.2003 - 08.2007

Built relationships with potential interviewees, such as officials from the local department of education and department of city development, faculty and students from local universities, etc
Researched news article topics, conducted interviews and wrote reports
Led two copy editor and art designer to publish international news page on a day-to-day basis
Won the Best International News Page Award given by Chengdu Municipal Publicity Development in 2006 and 2007
Planned and executed annual special coverage reports for 2006 and 2007.