Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Leadership Development
Languages
Timeline
Generic

Nana Diallo

New York

Summary

Results-driven Market Research Specialist with experience in market

analysis, data-driven strategies, and customer engagement. Bilingual in

French/English. Expertise in optimizing marketing strategies, supporting

decision-making, and driving business growth. Skilled in data analysis,

digital marketing, social media management, and financial reporting

Overview

7
7
years of professional experience

Work History

Market Analyst

Inna's Giving Hands
01.2021 - Current
  • Helped Malian community lower the malnutrition, and poverty
  • Developed and implemented public relations strategies to raise knowledge and engagement with the mission of the group
  • Wrote press releases and media pitches for the group, which resulted in local and national coverage in Mali
  • Managed and developed social media campaigns for the Inna’s giving hand, resulting in greater engagement and followers
  • Successfully coordinated and executed fundraising on social media, resulting in greater donations and community support
  • Accounts payable and receivable procedures were managed
  • Conducted competitive analysis resulting in the identification of new market opportunities for clients

Corporate Communication Intern CRM

MTA
10.2023 - 07.2024
  • Developed Databases of customers on the Cassie Software
  • Communicated with customers and providing information’s on their cases
  • Assisted with MetroCard’s claims
  • Assisted in developing performance dashboards to analyze CRM metrics
  • Collaborated with cross-functional teams, including marketing, to ensure consistent messaging and seamless customer experiences

Marketing Research Analyst

Cumbe Dance
01.2023 - 01.2024
  • Conducted market research and data analysis to identify trends, customer preferences, and competitor strategies in the dance and arts industries
  • Designed and distributed surveys to collect feedback from participants, instructors, and community members, ensuring relevant insights for marketing campaigns
  • Conducted in-depth market research resulting in the identification of new customer segments and an increase in sales by 15%
  • Presented quarterly reports to clients, providing actionable recommendations and contributing to a 10% increase in customer satisfaction
  • Assisted in the development and execution of a digital advertising campaign, resulting in a 20% increase in website traffic and a boost in brand awareness

Assistant Transit Management Analyst Intern

MTA
08.2023 - 10.2023
  • Assisted in the development of a new financial reporting system, improving accuracy and efficiency
  • Generated reports to track and monitor safety performance of MOW maintenance of way
  • Developed and implemented new budgeting and forecasting systems for the VIP Chief officer of MOW
  • Implemented new data management procedures that improved data accuracy by 20%

Project Management/ Marketing Consultant Intern

CUMBE DANCE
09.2022 - 06.2023
  • Leveraged strong planning progress and deadlines with the project management team
  • Maintained and built strategy reports under the supervision of senior Project management team
  • Assisted to meetings between donors and project management team
  • Coordinated ideas of team’s members and factored them into the project plan

Marketing Research Analyst

Vertex Analytics Inc
01.2018 - 01.2021
  • Assisted in market research and analysis projects for various clients
  • Conducted surveys, collected and analyzed data
  • Collaborated with senior analysts to provide actionable insights to clients
  • Managed vendor relationships and facilitated research studies
  • Assisted in the development and execution of research studies resulting in a 10% improvement in customer retention rate
  • Managed vendor relationships and negotiated contracts, resulting in cost savings of 20%
  • Developed and maintained a comprehensive customer database resulting in improved targeting and segmentation strategies

Customer Service Representative

BANK OF AMERICA
05.2019 - 02.2020
  • Assisted, educated and trained clients on conducting simple transaction to self-service technologies
  • Partnered with teams to provide financial center clients with customers and small business solutions, strategies when uncovering personal banking needs
  • Leveraged available resources, technologies, processed to optimized the client experience and deliver operational excellence and accuracy
  • Exceeded sales goals by 20 % with influencing customers to learn about products and services most beneficial for their needs

Education

Bachelor of Business Administration - International & Business, minor in Marketing

Baruch College/CUNY, Zicklin School of Business
New York, NY
05.2024

Associate Degree - Business administration

Borough Community College/ CUNY
08.2021

Skills

  • Proficient in Microsoft Office
  • Market Research
  • Data Analysis
  • Consumer Insights
  • Qualtrics
  • MS Office
  • Marketing Strategy
  • Advertising
  • Vendor Management

Hobbies and Interests

Member of Success Amplified: Access to Peer mentoring, career guidance, career development, companies’ conferences.

Leadership Development

BMI & Vice president, Macaulay Business Club, New York, NY, 09/22, 12/22, Coordinated all Macaulay Business club Events occurring at Baruch including networking and professional development.

Languages

French
Native or Bilingual

Timeline

Corporate Communication Intern CRM

MTA
10.2023 - 07.2024

Assistant Transit Management Analyst Intern

MTA
08.2023 - 10.2023

Marketing Research Analyst

Cumbe Dance
01.2023 - 01.2024

Project Management/ Marketing Consultant Intern

CUMBE DANCE
09.2022 - 06.2023

Market Analyst

Inna's Giving Hands
01.2021 - Current

Customer Service Representative

BANK OF AMERICA
05.2019 - 02.2020

Marketing Research Analyst

Vertex Analytics Inc
01.2018 - 01.2021

Associate Degree - Business administration

Borough Community College/ CUNY

Bachelor of Business Administration - International & Business, minor in Marketing

Baruch College/CUNY, Zicklin School of Business
Nana Diallo