Experienced with content creation, multimedia management, and digital marketing strategies. Utilizes advanced media tools to enhance brand presence and engagement. Knowledge of optimizing content for various platforms and driving successful media campaigns.
Hi, I’m
NANA AMA AKWA-ASARE
Syracuse,NY
Summary
Overview
6
years of professional experience
1
Certification
Work History
CODE^SHIFT (Collaboratory for Data Equity, Social Healing, Inclusive Futures, and Transformation)
Student Program Associate
08.2024 - Current
Job overview
- Manage social media accounts, including content creation and scheduling posts to enhance engagement and promote events
- Assist in organizing workshops and symposiums, contributing to event planning and execution
- Conduct interviews with thought leaders and professors for 'Chai with Srivi,' a video production series on media and social justice issues featured on YouTube
- Utilize graphic design skills to create visually appealing content for promotional materials and social media posts
Ghana Enterprises Agency
Assistant Corporate Affairs Officer
07.2023 - 07.2024
Job overview
- Assisted in managing relationships with media outlets and coordinating press conferences to promote the Agency's activities and initiatives
- Developed content for internal and external communications, including newsletters, website updates, and social media posts
- Supported the planning and execution of corporate events, workshops, and public engagements, ensuring smooth logistics and effective communication with stakeholders
- Oversaw the Agency's social media platforms, created and scheduled posts, monitored engagement, and responded to inquiries to build a positive online presence
- Collaborated with internal teams and external partners on projects initiated by the Agency, including those funded by organizations such as the World Bank and Mastercard Foundation
Shaxi Ghana Transportation Service
Customer Service Personnel
04.2023 - 06.2023
Job overview
- Persuasively communicated with drivers to increase subscription rates and promote our services, resulting in a significant boost in driver engagement
- Prompted drivers to come online to ensure a consistent supply of available cars, maintaining optimal service levels during peak times
- Resolved issues related to cancelled trips by contacting riders and drivers, collecting feedback on their experiences, and implementing solutions to improve future interactions
Nestle Ghana Limited
Sales Assistant
09.2022 - 11.2022
Job overview
- Conducted comprehensive trade asset analysis for Nescafé pushcarts and dispensing machines, assessing their performance, utilization, and condition to ensure optimal deployment and efficiency
- Ensured the active use of all Nescafé dispensing machines and pushcarts across various sites by regularly monitoring their status, coordinating with site managers, and addressing any operational issues promptly
- Organized and led training sessions for pushcart vendors, focusing on the essential maintenance of Nescafé pushcarts, while emphasizing the importance of adhering to hygiene and safety standards
- This included providing practical demonstrations and creating instructional materials to support vendor education
Nestle Ghana Limited
National Service Personnel
11.2021 - 08.2022
Job overview
- Led the department's initiative project to prospect for businesses and industries, successfully securing requests for Nescafé machines
- Developed and executed strategic outreach plans to identify and engage potential clients
- Conducted market research surveys to gather valuable insights and data, supporting informed decision-making processes within the organization
- Analyzed survey results to identify market trends, customer preferences, and areas for improvement
- Monitored the performance of sell-in and sell-out activities for Maggi 100g powders, collaborating with Field Sales Supervisors to discuss visibility and sales strategies
- Implemented appropriate actions to ensure product availability and optimize sales performance
Powerline TV
Intern
06.2019 - 08.2019
Job overview
- Assisted in designing engaging and visually appealing flyers for events, ensuring alignment with brand guidelines and effectively promoting various initiatives and activities
- Contributed to the creation and management of content for aired TV programs, collaborating with production teams to ensure high-quality broadcasts
- Assisted in developing scripts, storyboards, and promotional materials to enhance viewership and audience engagement
- Assisted in organizing a relationship talk event and a religious crusade which seated approximately 1,000 participants respectively
Education
Syracuse University; S.I Newhouse School of Public CommunicationsSyracuse, NY
M.S from Advanced Media Management
06-2025
University Overview
Skills
- SEO & Content Marketing
- Canva
- Web Development (Html, CSS, Bootstrap, JavaScript, PHP, WordPress)
- CapCut Video Editing
- Microsoft Office Suite
- AI tools (AdobeFirefly, ChatGPT, MidJourney, Runway)
- Data Analytics & Business Intelligence (SQL, Excel, Tableau, Google Analytics)
- VoiceOver Artiste
- Social media management
- Public speaking
- Event planning
Certification
- Inbound Social Media Strategy, HubSpot Academy, 11/01/24
- Excel Associate Microsoft 365 Apps, Microsoft, 08/01/24
Timeline
Student Program Associate
CODE^SHIFT (Collaboratory for Data Equity, Social Healing, Inclusive Futures, and Transformation)
08.2024 - Current
Assistant Corporate Affairs Officer
Ghana Enterprises Agency
07.2023 - 07.2024
Customer Service Personnel
Shaxi Ghana Transportation Service
04.2023 - 06.2023
Sales Assistant
Nestle Ghana Limited
09.2022 - 11.2022
National Service Personnel
Nestle Ghana Limited
11.2021 - 08.2022
Intern
Powerline TV
06.2019 - 08.2019
Syracuse University; S.I Newhouse School of Public Communications
M.S from Advanced Media Management
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