Nancy Alonzo
Richmond,TX
Summary
Seasoned Corporate Director, excelled in revenue growth and organizational development, achieving a 125% increase in room revenue. Skilled in investor relations and team leadership, significantly enhanced brand visibility and client retention through innovative strategies and strong partnerships. Encouraging manager and analytical problem-solver with talents for team building, leading, and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring, and morale-building abilities to enhance employee engagement and boost performance.
Overview
12
12
years of professional experience
Work History
Corporate Director of Sales & Marketing
Valencia Hotel Group
05.2015 - 08.2023
- Expertly assembled property sales and food and beverage teams, leading to a 125% increase in total room revenue through year-over-year Average Daily Rate (ADR) increases. Food and beverage revenues grew by 133% through strategic pricing and service charge adjustments.
- Increasing global and local negotiated room night production by 200% through streamlined integration systems and fostering loyal partnerships with key clientele.
- Enhanced company productivity by implementing streamlined operational processes and workflow systems.
- Developed strategic partnerships for business growth and expansion, strengthening the corporate network.
- Securing contractual terms that manage the scope of services and financial risk, driving a 60% increase in portfolio cancellation and attrition revenues by securing contractual terms that manage the scope of services and financial risk for both the client and the hotel.
- Collaborating with the Marketing Team to create initiatives that boosted brand awareness by 30% through targeted audience identification and brand identity cultivation.
Director of Sales & Marketing
Valencia Hotel Group
04.2011 - 05.2015
- Achieved a 143% increase in group ADR, from $129 to $185.
- Elevated food & beverage revenues by 560%, soaring from $500K to $2.8M through strategic enhancements in room night production, room rental, food and beverage pricing, and service charge.
- Successfully negotiating a 364% increase in local and global room nights, escalating from 2,200 to 8,000, with ADR growing by 35%, from $129.00 to $174.00, through the establishment of enduring partnerships with the Global Sales Office (GSO), agencies, and key account clients.
- Realized a 41% surge in lead generation by transitioning to Salesforce/Delphi FDC and optimizing lead channels.
- Markedly enhancing digital brand awareness through impactful social media marketing, strategic partnerships, SEO-centric website development, and targeted marketing collateral, all aligned with independent and brand expectations.
Education
High School Diploma -
Thornton High School
Thornton05.1993
Skills
- Investor Relations
- Organizational Development
- Customer Retention
- Revenue Generation
- P&L Administration
- Organizational Structuring
- Operations Management
- Revenue Growth
- Succession Planning
- Corporate Governance
Timeline
Corporate Director of Sales & Marketing
Valencia Hotel Group
05.2015 - 08.2023
Director of Sales & Marketing
Valencia Hotel Group
04.2011 - 05.2015
High School Diploma -
Thornton High School
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