Nancy Brock

• Focus on early-stage startups and high-growth consulting within the digital health space part-time/contracted consulting, complemented by select full-time leadership roles, including, but not limited to: Pretium Healthcare Solutions, The Stayfit Plan, Simplicity Health, Ovia Health and Happify Health. Demonstrated success in building go-to-market (GTM) strategies from the ground up, driving revenue growth, expanding market share, and elevating brand visibility.
• Guide organizations in navigating complex healthcare ecosystems, enhancing partnerships, and accelerating business expansion.
• Create in-depth healthcare trends and competitive intelligence analysis to identify market trends, positioning opportunities, and potential threats that inform GTM strategies and market differentiation.
• Develop and execute go-to-market (GTM) strategies by assessing market opportunities, defining value proposition, and crafting targeted messaging that accelerates sales and drives revenue growth.
• Create sales playbooks and training programs to equip sales teams with structured approaches to prospecting, solution selling, objection handling, and closing deals.
• Drive pipeline development strategies by identifying high-value target segments, optimizing prospecting approaches, and providing effective outreach and engagement techniques.

Created data-driven Go-to-Market strategy and plan for at-home preventive care solution which enabled new product launch and brand awareness with consultants, brokers, employers and payers.

• Developed, nurtured and managed partners, which resulted in a $5M+ pipeline within the first four months with the company.
• Created an in-depth market trends and competitive analysis that guided strategic product positioning.
• Implemented a continuous feedback loop to deliver market insights and product enhancement recommendations to the Product team.
• Aligned preventive care solutions with HEDIS measures to pinpoint and address care gaps for payers to ensure solution relevance for payers.
• Collaborated with Marketing team to create campaign content and infographics for new enterprise product launch which increased brand awareness.
• Migrated from Zoho to HubSpot and implemented marketing campaigns that had a 30%+ open rate.

Accountable for executing Included Health's growth strategies to achieve sales quota and incremental growth for virtual primary care, urgent care, behavioral health, and coaching solutions. Leveraged sales and market data to identify trends, optimize strategies, and exceed revenue and retention goals.

• Worked cross-functionally with Sales, Customer Success and Consultant Relations and sold virtual care solutions, exceeding sales quota of $5M by 730% ($36,549,315) from 2022-2023. Recognized as President's Club honoree in 2023.
• Responsible for all aspects of virtual care sales for the East - lead generation, prospecting, proposals, finalist meetings, pricing and contract negotiations, implementation; exceeded sales quota of $2.5M by 6% ($2,637,701) from 2020-2021.
• Managed the Mercer Vendor Intelligence Portal Initiative for Virtual Care in 2020-2021.
• Developed client case studies and established best practice strategies to drive client engagement; results featured at Employer Health Innovation Roundtable.

Consulted with employers and developed comprehensive, tailored employee benefits strategies to control health & welfare plan costs, improve health outcomes, promote employee engagement, and provide compliance expertise & resources.

• Developed case studies and white papers on client results and industry verticals.
• Led and managed “Next Practices for a Healthy and Productive Workforce” conference for over 100 employers by securing speakers along with carrier and vendor partners to sponsor the event.

Directed new business development and expansion in the Mid-Atlantic region, targeting large employers (1,000+ employees) for a SaaS-based benefits administration solution.

• Drove $10M in new business pipeline, achieving Top 5 ranking in company performance.
• Cultivated strategic client partnerships, securing the highest contract value in the region.
• Selected by the CEO to pioneer and lead the development of a new industry vertical within the Public and Labor market segment, positioning the company for long-term growth.

Championed sales growth and client expansion strategies for a wellness company, driving cross-functional collaboration to uncover new business opportunities and build strategic partnerships. Spearheaded innovation initiatives to support sustainable growth and market differentiation. Played a pivotal role as a senior leader in securing a $2.5M private equity infusion, positioning the company for its next stage of growth.

• Drove strategic initiatives that delivered a 67% win rate in Year 1, 70% in Year 2, which resulted in 355% increase in revenue growth over two-year period.
• Secured a $5M multi-year contract with a leading U.S. utility company by forging a strategic partnership with a global consulting firm, co-developing joint proposals, and optimizing operational protocols for Advocacy Services.
• Led a company-wide rebranding initiative, collaborating with an external PR firm to realign marketing materials and the website with a refreshed brand identity.
• Developed and launched high-impact case studies and white papers to amplify the company’s expertise, boosting increased engagement with target audiences, and enhancing brand visibility.

Directed sales growth and client expansion for UnitedHealthcare’s consumer-driven health (CDH) products within the Key Accounts segment, focusing on strategic growth and long-term partnership development.

• Mentored and led sales and wellness teams across the Mid-Atlantic Health Plan, executing Go-to-Market strategies and delivering training on value propositions, positioning, and sales tactics.
• Role expanded nationally, achieving an 822% increase in CDH membership over the four-year period, adding 441,795 new members.
• Directed the strategic management of Mercer CDHP Value Added Program across all UHG operating companies, enhancing CDH product offering and driving significant national growth.
• Developed continuing education programs on CDH plans for brokers and consultants, ensuring alignment with organizational goals.