NANCY BRUNSON

Work History

COMMUNICATIONS AND CONTENT MANAGER

LOUISVILLE ORCHESTRA

10.2022 - 08.2023

Created, implemented and oversaw all internal and external promotional and informational communications
Worked closely with design team to create visually appealing graphics that complemented my written content for Season Brochures and Subscriber Renewal Campaigns
Analyzed competitor websites to identify trends and opportunities for improvement in content strategy.
Maintained content marketing calendar to schedule creation and delivery deadlines.
Wrote press releases announcing company news, generating positive media coverage across various outlets.
Monitored and edited social media, website content, newsletter, and bulk email communication
Liaison for television, print and media outlets, community chambers and tourism outlets
Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
Directed content of website by gathering information and integrating data from other departments.
Worked with collaborative partners in public relations and social media for national and regional media exposure
Edited grant content, development and educational materials
Wrote, designed, and edited seasonal, special event and Kentucky tour program books
Provided in-house lectures and written materials to facilitate staff understanding of classical music
Worked with agency and management representation to coordinate guest artist services in social media needs, local interviews, and events
Assisted Director of Operations in negotiation of guest artist contracts
With Patron Services Department, analyzed ticket sales and strategized marketing plans to increase sales volume
Passionate about learning and committed to continual improvement.
Representative to public at Classics, Pops, and Music Without Borders Series concerts
Pre-concert talk host for Classics concert series
Planned, implemented, and hosted community events to enhance the concert experience and improve access to musical exposure with local colleges and universities, community organizations, and secular and religious institutions, specifically targeting musical content and DEI-related issues
Provided voiceover for radio, television and digital media commercials
Using surveys and data collection software assisted other department members in analysis and strategy of audience development and effective communication avenues to increase subscriptions and single ticket sales
Communications Manager for In Harmony Tour of the Commonwealth of Kentucky.

COMMUNICATIONS, EDUCATION & ARTISTIC/COMMUNITY OUTREACH MANAGER

GLACIER SYMPHONY ORCHESTRA AND CHORALE

12.2019 - 09.2022

Final year of employment was in remote capacity concurrent with another full-time position
Implemented and maintained all aspects of symphony brand through written and aural communications on various print and digital communication and social media/marketing channels
Designed and wrote printed and digital promotional materials (brochures, handouts, etc.)
Created and distributed all press releases, cultivated community and press relations
Managed and developed website design and maintenance
Oversaw video and commercial production for radio, television, and social media
Project manager for educational and outreach programs of symphony to area schools, community centers, tribal councils, and senior living facilities
Wrote website supplemental materials, creating online tools for teachers and parents/patrons, and a monthly newsletter for use in schools and community centers
With Music Director, implemented digital content for website and online viewing during the COVID-19 pandemic
Provided support to Music Director in programming and seasonal planning
Initiated grant writing, fundraising and research, corporate sponsorship presentations and individual donor fundraising efforts assistance with Development Director and outside consultants
Solicited public support from key Montana politicians and cultivated relationships with their staff members
Responsible for creation, design and execution of components of fundraising campaign to attract sustaining monthly donors
Assisted staff with implementation of all live concerts, including onstage announcer/host, volunteer coordination and admission duties
Co-coordinator of digital concert season, including editing content and on-camera interviews with Music Director and guest soloists.
Participated in community events to promote services and engage with public.
Advocated for social and community service programs to increase awareness and funding.
Organized successful fundraising events that raised vital funds for community programs and services.
Advocated for underrepresented populations by engaging with local policymakers and attending relevant conferences or seminars.
Improved public image of organization by creating compelling marketing materials and social media content.
Assisted with development of outreach strategies and marketing tools to reach priority audiences.
Partnered with local organizations to expand access to social and community services.

DIRECTOR OF CORPORATE SPONSORSHIP, SPECIAL PROJECTS AND COMMUNITY OUTREACH/INTERIM MEMBERSHIP DIRECTOR

KHFM CLASSICAL PUBLIC RADIO

08.2021 - 08.2022

Non-profit director in non-commercial classical station that is part of American General Media family of stations in Albuquerque/Santa Fe, New Mexico
Acted as liaison between the AGM commercial sales team and staff of the station,
Provided marketing and communication strategy and materials to attract sponsorship/outreach support
Assisted with sales and marketing strategies to foster achievement of revenue goals.
Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
Interacted well with customers to build connections and nurture relationships.
Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Negotiated favorable contracts with vendors for reduced costs and improved service quality.
Formed strategic partnerships and connected with potential clients to drive business development.
Drafted and distributed reports to assist board members with critical business decisions.
Reported issues to higher management with great detail.
Worked effectively in fast-paced environments.
Proven ability to learn quickly and adapt to new situations.
Composed and approved sponsorship copy (“advertising”) on the station to comply with CPB/FCC regulations
Responsible for the planning, budgeting and implementation of events and fundraising activities for KHFM and the AGM Foundation
Responsible for corporate and individual donor support oversight and customer service
Website blogger and social media administrator
Editor and administrator of the station social media channels
Coordinated with Program Director in fundraising efforts and drives
Implemented data compilation and event planning to increase sustaining donor and listenership in new demographic and age groups
Initiated internship program for the station through the UNM Arts Administration program
Worked with our outside marketing consultant firm on website content, graphic design elements, and brand strategy
Represented station at performing arts functions in Albuquerque and Santa Fe, NM
Spearheaded campaign for creation of music scholarships and collaborations with the music department at the University of New Mexico
Interim Membership Director from 3/22 – 8/22 - servicing, processing payments and recording data of individual donors in all strata, from small to sustaining to major to legacy
Prepared, tracked and mailed all membership renewals and lapsed donor appeals
Performed customer service for donors, donation options, data input, reporting and analysis, and outreach for retention and acquisition
Responsible for data input into CRM software (Allegiance), donor reports and trends, and daily maintenance of the CRM system
Selected and processed all membership premiums
Established departmental performance goals and provided feedback for underperforming areas.
Implemented business strategies, increasing revenue, and effectively targeting new markets.
Optimized staff performance by designing comprehensive training programs tailored to individual needs.
From 2017 – 2023 provided voiceover for FCC-required hourly legal identification and promotional items.

VOLUNTEER OUTREACH & SUPPORT MANAGER

GIRL SCOUTS OF MONTANA & WYOMING

10.2018 - 11.2019

Developed, planned, executed and evaluated girl program opportunities and membership goals
Created, input, and maintained data reports for immediate superiors in recruiting and volunteer support/programming (Salesforce)
Managed regional budget, advertising strategies, volunteer recruitment, and exploration of partnership opportunities with local organizations and schools
Implemented long-term goals and strategies for expansion and retention of members based on trends and observations through analysis of data and reports on cultural, economic and social climate of Northwest Montana region
Ensured development, extension, maintenance, and retention of girl and adult memberships that accomplished council goals and objectives through outreach and personal presentations to schools, community, social, business and church organizations, home school groups and organized events at central public locations
Coordinated and oversaw record product and cookie sales and financial literacy program for 2018 - 2019 season
Met or exceeded every membership goal (adult and youth) set by the Montana & Wyoming council with an average increase of 200% per program
Achieved increase in utilization of grant possibilities for lower income or otherwise challenged girls in NW Montana region
Planned and realized outreach programs in music, drama and art for the Glacier Country Boys & Girls Club on a bi-weekly schedule
Supported troop leaders and service units in all areas of information assimilation and relational issues.

RADIO ANNOUNCER/PRODUCER/INTERIM PROGRAM DIRECTOR

WRR-FM

09.2012 - 09.2017

Weekly on-air announcer for classical music station in the fifth largest market in the U.S
Interim Program Director 2014 - oversaw and guided four classical announcers and production/engineering team. Programmed station 24/7, troubleshot and resolved software and engineering problems, complied with FCC standards and regulations
Produced, researched and hosted two special one-hour weekend programs on topics of women in the arts (“Girl Power”) and vocal music of varying genres (“Bel Canto”)
Booking agent/producer/host of weekly one-hour Interview show with local and international celebrities in the arts (“The Classic Cafe”)
Wrote copy for, voiced and produced local and regional on-air commercials
Implemented marketing strategies and on-air delivery that increased listenership in midday and drive home shifts 100% and membership in adjunct support group “Friends of WRR” by 500%
Maintained and increased digital library in Music Master program with particular attention to DEI categories
Interfaced with sales department as director of on-air promotions and remote sponsorship location host and producer
Announcer/ambassador for community outreach programs and remote broadcasts
Color Commentator for the Fort Worth Opera Festival
Host/interviewer of the Cliburn Competition Young Artists broadcasts
Host for gala summer concerts of both the Fort Worth and Dallas Symphony Orchestras
Lecturer on the topic of contributions of women in classical music for the City of Dallas adult education programs.
Handled unexpected technical difficulties calmly and efficiently during live broadcasts, minimizing disruptions for listeners.
Facilitated live coverage of special events, promotions, and concerts
Maintained accurate logs of song playlists, ensuring compliance with FCC regulations.
Elevated station's profile by actively participating in community events, representing brand and fostering goodwill.
Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
Managed social media accounts to connect with the audience, resulting in heightened online presence and listener interaction.
Cultivated relationships with music industry representatives, gaining access to exclusive interviews and new releases for the station''s programming lineup.
Produced captivating and conversational show intros and outros that captured attention from new listeners while retaining existing ones.
Conducted live interviews with local personalities, providing informative and entertaining content for listeners.
Interviewed local and international celebrities to raise brand profile and build listener engagement.
Operated studio equipment and produced show advertisements.
Recorded and edited high-quality interviews and audio clips for broadcast.
Assisted with day-to-day operations, working efficiently and productively with all team members.
Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Worked effectively in fast-paced environments.
Skilled at working independently and collaboratively in a team environment.
Learned and adapted quickly to new technology and software applications.
Applied effective time management techniques to meet tight deadlines.
Mentored junior team members by providing guidance on industry best practices and professional development opportunities.
Leveraged analytics and audience feedback to inform decision-making in content development and marketing strategies.
Excellent communication skills, both verbal and written.

MUSIC, DRAMA AND FOREIGN LANGUAGE TEACHER

BEREAN ACADEMY AND TRINITY PREPARATORY SCHOOL

09.2010 - 08.2012

Instructor in grades K - 12 in music history, theory and voice, acting/auditioning, theater history, German and French for two related private classical Christian schools in Tampa Bay area
Directed and produced all-school play productions for grades 3 – 12
Utilized productions to teach value and principles of teamwork, respect and cooperation
Coordinated and supervised parent and student volunteers for casting, set building, sound and lighting production, make-up and costuming
Spearheaded marketing efforts for radio advertisement and in-person recruitment of students.
Contributed to curriculum development initiatives by providing input on course materials, assessments, and pedagogical approaches for foreign language instruction.
Facilitated extracurricular activities centered around music and theater
Held culture and theme days to show country culture and language history.
Developed worksheets, PowerPoint presentations and group activities from scratch.

Summary

Overview

Work History

COMMUNICATIONS AND CONTENT MANAGER

COMMUNICATIONS, EDUCATION & ARTISTIC/COMMUNITY OUTREACH MANAGER

DIRECTOR OF CORPORATE SPONSORSHIP, SPECIAL PROJECTS AND COMMUNITY OUTREACH/INTERIM MEMBERSHIP DIRECTOR

VOLUNTEER OUTREACH & SUPPORT MANAGER

RADIO ANNOUNCER/PRODUCER/INTERIM PROGRAM DIRECTOR

MUSIC, DRAMA AND FOREIGN LANGUAGE TEACHER

Education

40 Credit Hours Toward Master of Music - Vocal Performance

Masters Diploma - German Lied

Bachelor of Music - Voice

Skills

Related Experience

Software

Timeline

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