Summary
Overview
Work History
Education
Skills
Coreproficiencies
Affiliations
Timeline
Generic

NANCY DIXON

Dade City,FL

Summary

Results-driven Director of Media and Sales with extensive experience, specializing in brand development and strategic positioning. Successfully drove over 35% sales growth by implementing effective marketing strategies and fostering strong client relationships. Proficient in digital campaign management and cross-functional collaboration, leading to increased market share and enhanced brand recognition. Leveraging expertise to further elevate brand visibility and sales performance. A leader with a strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with a focus on fostering a productive and positive team culture.

Overview

23
23
years of professional experience

Work History

Director of Media and Sales

Dixon Partners
01.2018 - Current
  • Lead integrated marketing and public relations initiatives, specializing in digital campaigns and traditional media for local and regional clientele.
  • Develop and execute strategic sales plans to expand market share and strengthen brand presence within the medical community.
  • Collaborate with cross-functional teams to ensure alignment of sales objectives with organizational goals.

Sales Consultant

Berkshire Hathaway
02.2015 - Current
  • Leverage extensive sales, marketing, and media buying expertise to identify and capitalize on market trends, enhancing property visibility, and attracting premium clientele.
  • Develop and maintain strong client relationships, providing personalized service, and strategic guidance to buyers and sellers.
  • Accelerated sales cycle, closing over $1M in property sales within 60 days.

Marketing Specialist

Naples News Multi-Media
01.2016 - 01.2018
  • Executed sales of integrated digital and print marketing solutions, demonstrating a comprehensive understanding of multi-platform advertising and client business objectives
  • Specialized in crafting new business marketing campaigns tailored to customer needs, market trends, and organizational goals
  • Managed financial responsibilities by consistently achieving budget targets
  • Developed strategic marketing initiatives to enhance brand visibility and engagement across diverse media channels
  • Maintained a focus on expanding the customer base through targeted outreach and personalized marketing proposals
  • Elevated sales figures by 35% within three months through effective campaign management and client relationship building

Managing Director

Haute Grey, LLC
01.2002 - 01.2017
  • Directed comprehensive marketing and public relations strategies for a portfolio of local and international clients, including luxury hotels, medical devices, and consumer products
  • Orchestrated high-profile events and media campaigns, such as coordinating royal visits and executing sold-out concert tours, ensuring global brand recognition and market penetration
  • Managed advertising budgets and media buying for notable entities, aligning promotional efforts with strategic business objectives
  • Led team in creating impactful health and nonprofit campaigns, significantly boosting event attendance and fundraising outcomes
  • Developed and implemented innovative advertising campaigns during economic downturns, supporting client business growth and financial stability
  • Facilitated a royal visit to Mahana Estates, New Zealand, enhancing the estate's prestige and international profile
  • Achieved sales and awareness targets for L'Acquavit(TM) swimwear brand within the first six months through a targeted fashion industry campaign
  • Increased Naples Winter Wine Festival's fundraising from $12 million to $14 million over two years through dynamic awareness campaigns
  • Elevated the Immokalee Foundation's donations by 50% with a strategic public affairs campaign and event coordination
  • Boosted clients' businesses by 75% with tailored marketing campaigns, demonstrating a strong ability to drive revenue growth in challenging economic conditions

Education

Digital Marketing - Digital Marketing

HubSpot
Moline, MI
01-2024

Bachelor of Science - Marketing

Old Dominion University
Norfolk, Virginia
10.1985

Digital Certificate - Digital Marketing

University of Illinois
Champaign, IL
01-2016

Skills

  • Sales Leadership & Management
  • Brand Development & Positioning
  • Media Buying & Advertising
  • Customer Relationship Management
  • Marketing Strategy
  • Market Analysis
  • Digital Campaign Management
  • Team Building & Mentorship
  • Cross-functional Collaboration
  • Project Management
  • Press Relations
  • Communications/Press Relations
  • Microsoft Office Suite
  • QuickBooks
  • Salesforce
  • Constant Contact
  • Event Planning
  • Tapscan
  • Strata
  • Scarborough
  • Simmons
  • Nielsen
  • HubSpot
  • Canva
  • Sales strategies

Coreproficiencies

  • Sales Leadership & Management
  • Brand Development & Positioning
  • Media Buying & Advertising
  • Customer Relationship Management
  • Marketing Strategy
  • Market Analysis
  • Digital Campaign Management
  • Team Building & Mentorship
  • Cross-functional Collaboration
  • Project Management
  • Press Relations
  • Communications

Affiliations

  • New Zealand Public Relations Association
  • Guest Lecturer for Marketing Department, Florida Gulf University, Estero, FL
  • External Marketing Task Force, Norfolk State University Board of Directors
  • Board of Directors, Advertising Federation of Southwest Florida
  • Board of Directors, Norfolk Sister City Committee

Timeline

Director of Media and Sales

Dixon Partners
01.2018 - Current

Marketing Specialist

Naples News Multi-Media
01.2016 - 01.2018

Sales Consultant

Berkshire Hathaway
02.2015 - Current

Managing Director

Haute Grey, LLC
01.2002 - 01.2017

Digital Marketing - Digital Marketing

HubSpot

Bachelor of Science - Marketing

Old Dominion University

Digital Certificate - Digital Marketing

University of Illinois
NANCY DIXON