NANCY DOAN

Led strategic planning and execution of supply-side acquisition and sales targets for key product categories, resulting in 2x MAUs, 29% revenue growth.

Implemented a robust mass merchant acquisition and lead generation marketing strategy, harnessing diverse channels to pinpoint high-potential leads, which led to a 31% uptick in merchant sign-ups.

Developed category-specific assortment plans to maximize GMV and customer experience, continuously monitoring industry trends and competitor movements.

Ensured successful attainment of OKRs and sales targets by effectively managing a team of 7 account executives and SDRs.

Devised and executed comprehensive category plans, refining product, brand, and inventory selection while spearheading the overarching merchant success strategy.

Championed user feedback and merchant insights, translating them into new features and improvements in collaboration with the product team.

Developed and maintained relationships with leading eCommerce platforms including ChannelAdvisor, BigCommerce, Wix, and ShipStation.

Conceptualized and implemented GL’s first referral and loyalty program - managed 100+ seller incentive programs that generated $34MM in gross revenue (39% of total GL gross revenue) off $2.1MM of incentive spend over one year.

Led successful sales efforts to fulfill $2.2MM Q1 net profit sales target.

Identified, recommended, and built solutions to fix inefficiencies in sales and partner support processes while developing and testing new strategies for partner engagement - standardized and scaled operations for global sales team by building a framework for programs and events.

Drove 2x growth of GL revenue year over year, from 53% of total GMV in Jan 2016 to 96% of total GMV in April 2017 through new seller acquisition and retention. Increased monthly active users by 10% MOM.

Oversaw 20 new features and 50 new products to seller acquisition, retention and monetization.
Increased monthly gross revenue by 350% (to $7MM/month) and net revenue margin by 25% in 3 months (Jan-Apr 2017) by revamping pricing for sellers on GL platform; new pricing was key factor in re-engaging 50% of churned sellers.

Led integration with Intercom.io and WalkMe to provide more effective partner support portal that led to: 60% decrease in initial response times, 80% decrease in training time, and a 99% decrease in set up time for new partners.

Managed 250+ partners - communicate product updates and feedback, identify roadblocks, collaborate with product to develop solutions.

Researched, identified, and analyzed information pertinent to supporting legal decision-making, through client and coworker research and interviews.

Utilized online legal research databases such as LexisNexis and Westlaw to locate key witnesses and parties in upcoming depositions and trials.

Conducted research for lawyers initiating legal action, supported legal proceedings, and devised defense strategies.

Obtained, examined, and verified existing evidence to prepare evidence and exhibits for trial.

As an evaluator for SF Juvenile Probation Department's Juvenile Collaborative Reentry Unit (JCRU) Program, compiled comprehensive report that highlighted the impacts of JCRU on recidivism rates by interviewing key players, such as public defenders and parole officers, to form a summative evaluation that analyzes the outcomes and impacts of JCRU on recidivism. Did intensive research into the statistics and datasets of national recidivism rates, to develop ongoing performance metrics and a recommended process by which to measure success and failures.