Summary
Overview
Work History
Education
Skills
Video Portfolio
Work Availability
Small Business Owner
Quote
Timeline
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Nancy Gabaldon

Summary

Proactive and achievement-oriented Content Creator/Strategist bringing 6+ years of marketing and leadership experience. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator and organized manager.

  • A results-oriented strategist with a deep understanding of how content shapes user experiences.
  • Expertise in persuading and educating at executive levels, collaborating on mid-level challenges, and hands-on involvement in intricate details.
  • A visionary leader with a focus on aligning content organizations with business objectives.
  • Proficient in synthesizing complex findings into compelling strategic narratives.
  • Strong proficiency in Adobe Creative Suite
  • Experienced in Agile environments and adaptable to dynamic situations.

Overview

6
6
years of professional experience

Work History

Director of Digital Content

TechNet
01.2022 - Current
  • Designed and implemented digital, web and social strategies to align with goals.
  • Managed content distribution to online channels and social media platforms.
  • Collaborated with marketing and design teams to develop and plan site content, layout and style.
  • Utilized analytics and site metrics to determine areas of improvement.
  • Built and nurtured culture of innovation, quality, ownership, collaboration and continuous improvement.

Digital Communications Manager

The National Guard Association of the United States
06.2019 - 12.2021
  • Managed / Created / Edited web content and provide relevant support within the National Guard Association website and digital NATIONAL GUARD Publication.
  • Developed and adapted brand-consistent messaging and content to a variety of audiences across all social channels (Twitter, Facebook, LinkedIn, and Youtube).
  • Established social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts for organic and paid ads.
  • Drove site improvements to completion by coordinating with project managers, web developers, designers, and corporate sponsors.
  • Researched and experiment with new approaches/treatments/techniques in effort to keep NGAUS at forefront of branded/content development.

Sr. Digital Marketing Manager

Van Bram
02.2018 - 05.2019
  • Delivered exceptional level of service to each customer by listening to concerns and answering questions
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Proactively engaged with clients by phone, email and in-person, which helped establish long-term, lucrative relationships
  • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • Led and managed talented teams of Marketing specialist's to plan and implement project tasks meeting timelines and exceeding expectations.

Education

Master's degree - Global Entrepreneurship and Management

University of San Francisco
San Francisco, CA
08.2017

Bachelor of Arts - Mass Communications, Broadcast Journalism & Business

Virginia Commonwealth University
Richmond, VA
05.2016

Skills

  • Content Development
  • Video Editing
  • Copywriting expertise
  • Graphic Design
  • Story and Content Idea Development
  • Brand strategy
  • Marketing strategy
  • Digital marketing
  • Social Media Management
  • Analytics and SEO
  • Social Media Administration
  • Project Leadership
  • Google Analytics
  • Adobe Creative Suite
  • Visual Design
  • User Experience
  • Social Media Content Creation
  • Digital Media Strategy
  • Design Ideas
  • Content Editing
  • Brand Visibility
  • Video Content Production
  • Strategic Marketing
  • Landing Page Optimization

Video Portfolio

A recent video created for a campaign called "AI for America.": https://youtu.be/SN8pGVIGuZk?si=0L6EwVGYUandTRWT

The American Innovation and Choice Online Act Would Hurt America’s Economy: https://youtu.be/rqQAHW-djHc?si=x1LFa5zY8ukDQEOp

United for Privacy: https://youtu.be/xZEg03Jgmss?si=e6DBcVhVi_NpmdLj

Organizations are United for Privacy: https://youtu.be/lgu9vdCIOLQ?si=QiS7MAtBtqFX4_6b

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Small Business Owner

Founder of eco-friendly athleisure and self-care accessories brand: BALDONA LLC.

Quote

Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs

Timeline

Director of Digital Content

TechNet
01.2022 - Current

Digital Communications Manager

The National Guard Association of the United States
06.2019 - 12.2021

Sr. Digital Marketing Manager

Van Bram
02.2018 - 05.2019

Master's degree - Global Entrepreneurship and Management

University of San Francisco

Bachelor of Arts - Mass Communications, Broadcast Journalism & Business

Virginia Commonwealth University

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Nancy Gabaldon