Summary
Overview
Work History
Education
Skills
Timeline
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Nancy Jansen

Chaska,MN

Summary

Forward-thinking Digital Marketing Manager with a proven track record of driving strategic digital initiatives to engage target audiences and boost conversion rates. Well-versed in both online and traditional marketing approaches. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track.



Overview

2
2
years of professional experience

Work History

Digital Marketing Manager

U.S. Bank
01.2022 - Current
  • Successfully orchestrated over 35 mobile and online banking marketing campaigns annually, resulting in an impressive 55 million impressions, marking a remarkable 6,011% year-over-year increase.
  • Optimized online conversion rates through meticulous A/B testing of design elements and call-to-action strategies.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Boosted website visibility and organic traffic by implementing a comprehensive SEO strategy. Leveraged keyword research, on-page optimization, and technical improvements.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
  • Utilized web analytics data to develop comprehensive reports for senior leadership, providing valuable insights into the performance of digital marketing initiatives.
  • Led management of social media accounts for diverse clients, leveraging strategic content planning and execution to generate interest in existing and upcoming product or service releases.
  • Delivered consistent brand messaging, creative storytelling, and targeted audience engagement.

Digital Marketing Strategist

U.S. Bank
2018 - 2021
  • Led a comprehensive overhaul of 150 web pages, implementing redesigned layouts and content strategies to enhance user experience and engagement.
  • Coordinated cross-functional teams and managed project timelines to ensure timely delivery and adherence to quality standards.
  • Conducted thorough analyses of competitors, market dynamics, and economic trends to inform brand communication strategies.
  • Leveraged insights to refine messaging and positioning, effectively differentiating the brand in a competitive landscape.
  • Maintained a deep understanding of financial industry practices and trends, enabling informed decision-making and targeted product promotion strategies.
  • Stayed abreast of regulatory changes, technological advancements, and consumer behaviors to adapt marketing initiatives accordingly.
  • Identified optimal marketing channels and segmented target customer demographics to tailor campaigns for maximum impact. Utilized data-driven insights to optimize campaign performance and drive customer acquisition and retention initiatives.

B2B Marketing Manager

U.S. Bank
2016 - 2018
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Implemented creative programs to meet B2B business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
  • Briefed senior executives on monthly projections, product launches and other marketing plans.
  • Developed network of related professionals to open up business opportunities.
  • Managed workflow between staff, coordinating documents, planning and creative material distribution.

Direct Marketing Product Manager

U.S. Bank
2015 - 2016
  • Developed and implemented strategies to optimize product performance across all phases of product lifecycle, from launch to distribution.
  • Played a pivotal role in supporting marketing programs and quarterly campaigns, collaborating cross-functionally to ensure seamless execution and alignment with organizational objectives.
  • Effectively managed the profit and loss (P&L) budget for 12 consumer credit marketing programs, overseeing financial planning, forecasting, and expenditure allocation.
  • Managed data by being proactive and resourceful in sourcing new data, managing lists, creative testing and optimizing partner performance.
  • Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.

Marketing Officer

First Minnesota Bank
2005 - 2015
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
  • Provided feedback to 12 branches on brand consistency in outbound communications.
  • Defined and tracked campaign effectiveness and adjusted strategies accordingly.

Education

Bachelor of Arts - Business Administration

Briar Cliff University
Sioux City, IA
05.1993

Skills

  • Audience Engagement
  • Campaign Development
  • Competitive Analysis
  • Conversion Rate Optimization
  • Financial Service Marketing
  • Google Analytics
  • Marketing Automation Experience
  • Mobile and Online Marketing
  • Strategic Planning
  • Search Engine Optimization

Timeline

Digital Marketing Manager

U.S. Bank
01.2022 - Current

Digital Marketing Strategist

U.S. Bank
2018 - 2021

B2B Marketing Manager

U.S. Bank
2016 - 2018

Direct Marketing Product Manager

U.S. Bank
2015 - 2016

Marketing Officer

First Minnesota Bank
2005 - 2015

Bachelor of Arts - Business Administration

Briar Cliff University

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Nancy Jansen