Nancy Laslo
Glendale,MO
Summary
Enthusiastic training professional successful at developing training plans and supplementary materials to help students excel. Works under strict deadlines and makes independent judgments about effectiveness of training. Comfortable with remote training technology and methodologies.
Overview
19
19
years of professional experience
Work History
Marketing Campaigns & Analytical Professional
AT&T
07.2015 - 12.2022
- Led team of 20 marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Championed internal training programs to increase marketing team expertise and foster a culture of continuous learning and development.
- Improved lead generation efforts by optimizing email marketing campaigns and utilizing advanced data analytics tools to target key audiences effectively.
- Implemented tracking systems to measure campaign success, allowing for data-driven decision making to improve future initiatives'' effectiveness.
- Boosted 10M in sales revenue through the creation of targeted marketing campaigns for key customer segments.
Associate Director - Marketing & Training
AT&T
05.2004 - 07.2015
- Enhanced employee performance through targeted training programs and regular feedback sessions, resulting in higher productivity levels.
- Trained over 500 employees and vendors on products and web based sales tools through online and in-person classroom sessions
- Prepared and presented supplementary learning material to support structured lessons.
- Evaluated effectiveness of training initiatives by tracking participant progress and gathering feedback for continuous improvement.
- Coached employees on best practices, providing constructive feedback to support their professional growth.
Education
Bachelor of Science - Business Marketing
Maryville University of Saint Louis
St Louis, MOSkills
- Train-the-Trainer
- Group and individual instruction
- Course Planning
- Training Needs Analysis
- Curriculum Planning
- Course Development
- CRM Management
- Campaign Management
- Customer Segmentation
- MS Office Suite
- Project Management
- Market Research Analysis
Timeline
Marketing Campaigns & Analytical Professional
AT&T
07.2015 - 12.2022
Associate Director - Marketing & Training
AT&T
05.2004 - 07.2015
Bachelor of Science - Business Marketing
Maryville University of Saint Louis
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