NANCY MOYA

• Write feature stories about immigration in the Tijuana-San Diego region focusing on the Haitians community
• Write news stories by focusing on business/environmental angles (e.g., Corporate Social Responsibility (CSR), sustainable development & climate change) about multinational, middle and small businesses located primarily in Mexico City
• Write articles and editorials about the economic analysis of the film industry in Mexico and promoting Mexican films that appear in International Film Festivals (TIFF, Berlinale, Cabo San Lucas, among others)
• Collect data from a variety of sources to assimilate hard and soft news stories
• Take pictures to supplement news articles (multimedia journalism)
• Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
• Performed research and checked facts to maintain high standard of journalistic integrity.
• Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.

· Create custom strategy approaches for media campaigns that have been successfully deployed for film festivals, fashion shows and conferences

· Build strategies for internal and external communication: print and electronic materials, videos, and web and multimedia campaigns

· Write and edit social media content for the company and clients (e.g. National City Chamber of Commerce, SD350.org, San Diego Latino Film Festival, Ethical Fashion Space, among others)

· Use of quantitative/qualitative statistics to measure/evaluate the impact of internal social media content

· Write and edit sustainability reports related to the guidelines of sustainability reports (GRI & LEED) in order to diagnose socially responsible management, gaps and opportunities for companies

· Conducted a market analysis for a Marketing and Communications Plan including the identification of “branding” strategies for the 100 year anniversary of the University of Texas at El Paso (UTEP)

· Wrote Request of Qualifications (RFQ’s) and Request for Proposals (RFP’s) from advertised construction and engineering contracts for the federal, state, municipal and private sectors that resulted in selected projects with a value of more than one million US dollars

• Devised strategies for modifying existing policies to better integrate sustainability initiatives.

• Covered a range of areas for five years (e.g., immigration, business, education, healthcare, lifestyle & travel) as a full-time general assignment reporter and photographer for local dailies and never failed to meet a deadline
• Provide complete, accurate and compelling coverage as an environmental freelancer covering issues that involve the US-Mexico border, particularly Las Cruces-El Paso-Juárez for print and online media
• Earned repeated commendations of excellence in writing, reporting, photojournalism and infographics
• Wrote, edited and produced stories for Internet and digital channels.
• Pursued and developed stories independently and for assignment, covering range of topics.

• Communication with buyers, assistant buyers, Fila personnel as it relates to daily order maintenance
• Manage customer concerns and discrepancies
• Prepared material for sales presentations to accounts
• Assisted in development of future product offerings based on retailers criteria
• Scheduled and attend sales appointments
• Oversaw and handle negotiation of new programs

· Recommended related products to increase customers’ options and enrich the shopping experience @ the Indian Wells tournament

· Operated the POS register and resolve return issues

· Promoting special sales, offers and awareness of store loyalty program through Fila Tennis Instagram page

• Identify, secure, prepare and update Interactive content Online, Mobile, and Social Network
• Write new content and edit news reports written by reporters and assure content is free of errors, typos, and other spelling and grammar mistakes
• Perform daily routine updates of sites including, but not limited to: Local news, slideshows, talent & program information, text, audio, video, local organizations, promotional packages, photo galleries, local events, local special categories, blogs, polls, surveys and other online content
• Monitor and improve KPI (Key Performance Indicators) like uniques, visits, page-views, and average time on site, pages per visit, lower bounce rates, social friends and followers
• Online, Mobile and Social
• Strong focus on growing traffic, engagement, and Monetization
• Create IAB Standard display banners when needed
• Keep content focused on relevancy for our viewers
• Be viewer focused, striving to provide top-notch value, local information and entertainment to our consumers
• Business & environmental freelance reporter, Associated Press Mexico/Revista Mundo Ejecutivo, Spanish language magazine targeted to the business markets in Mexico and Latin America