Summary
Overview
Work History
Education
Skills
Hobbies: Walking, Water Sports, Cooking, Watching Classic Movies, Listening to Music
Additional Information
Languages
Timeline
BusinessAnalyst
Nancy Perez

Nancy Perez

Houston,TX

Summary

Accomplished marketing leader with a proven track record at a Manufacturing Company, enhancing brand visibility and revenue through strategic planning and innovative marketing strategies. Fostered strong relationships, demonstrated by successful cross-functional team leadership and significant partnership developments. Skilled in leveraging marketing analystics to drive decision-making and campaign performance.

Overview

26
26
years of professional experience

Work History

Head of Marketing and Business Development

Gretna Machine Shop
08.1998 - Current
  • Organize corporate events
  • Increased brand awareness by developing and implementing comprehensive marketing strategies.
  • Improved overall team performance through regular training sessions and performance evaluations.
  • Managed cross-functional teams for streamlined project execution and optimal results.
  • Conducted market research to identify growth opportunities and drive strategic planning decisions.
  • Enhanced company revenue through effective business development initiatives and partnerships.
  • Collaborated with the sales team to develop targeted lead generation campaigns that accelerated pipeline growth.
  • Established key relationships with industry influencers to strengthen the company''s reputation within the market.
  • Implemented data-driven decision-making processes to optimize marketing budget allocation across various channels.
  • Streamlined internal processes to enhance efficiency, ultimately reducing operational costs.

Creative Director

Pm Advertising
01.2001 - 06.2006
  • Elevated company reputation through consistent delivery of high-quality creative content.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
  • Designed innovative creative strategies to raise brand awareness and engagement for organization.
  • Collaborated with senior management to develop and implement marketing initiatives.

Catering Coordinator

The Woodlands Resort & Conference Center
10.1998 - 05.2000
  • Handled incoming company phone calls, addressing customer needs, concerns and deadlines to promote retention and satisfaction.
  • Improved client satisfaction by promptly addressing concerns and providing excellent customer service.
  • Analyzed catering orders and liaised with staff to set up equipment, supplies and menus to meet client expectations.
  • Expedited setup and breakdown of events, minimizing disruptions to client''s schedules.
  • Enhanced event success by coordinating with clients and understanding their specific catering needs.
  • Elevated guest experience by attentively addressing dietary restrictions and special requests from attendees.
  • Fostered a positive work environment for staff members, encouraging teamwork and open communication among colleagues.
  • Implemented creative solutions to logistical challenges, ensuring timely delivery of services despite unforeseen circumstances.
  • Developed effective marketing strategies for promoting catering services in local communities, attracting new business opportunities.

Education

BBA - Marketing And International Business

St. Mary's University
San Antonio, TX
05.1998

Skills

  • CRM Management
  • Creative Direction
  • Content Strategy
  • Marketing Analytics and Metrics
  • Multicultural Marketing
  • Decision-Making
  • Relationship Building
  • Microsoft Office
  • MS Office Suite
  • Staff Management
  • Strategic Planning
  • Training and Onboarding
  • Digital Marketing
  • Social Media Strategy
  • Social Media Marketing
  • Marketing and Advertising
  • Social Media Campaigns
  • Customer Relationship Management (CRM)
  • Creative and Innovative
  • Public and Media Relations
  • Root Cause Analysis
  • Brand-building strategies
  • Calendar Management
  • Corporate Communication
  • Promotional Events
  • Microsoft SharePoint
  • Campaign Performance Tracking

Hobbies: Walking, Water Sports, Cooking, Watching Classic Movies, Listening to Music

Creating beautiful experiences and memories with my family, We participate in 5K, explore water sports, participate in cooking classes, go to concerts, volunteer through Church and National Charity League.

Additional Information

I have extensive experience volunteering for non profits to raise money through Gala's, Special Events such as Crawfish Boils, day trips experiences, wine tastings, pop-up shopping experiences, and children events.

Languages

Spanish
Native or Bilingual

Timeline

Creative Director

Pm Advertising
01.2001 - 06.2006

Catering Coordinator

The Woodlands Resort & Conference Center
10.1998 - 05.2000

Head of Marketing and Business Development

Gretna Machine Shop
08.1998 - Current

BBA - Marketing And International Business

St. Mary's University

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Nancy Perez