Becci Hart
Birmingham,AL
Summary
Dynamic marketing leader with a proven track record at top marketing agencies, excelling in strategic planning and relationship development. Adept at driving brand messaging initiatives, fostering team development and implementing innovative digital marketing strategies that enhance client engagement and achieve organizational goals.
Overview
31
31
years of professional experience
Work History
Vice President, Customer Service
Infusion Marketing
08.2022 - Current
- Managed data-driven marketing initiatives for credit unions and community banks nationwide.
- Executed project management strategies on time and within budget to adhere to marketing road map.
- Cultivated successful client relations, driving revenue growth.
- Collaborated with internal teams to assess progress towards organizational objectives.
- Provided leadership and collaborated with executives to establish long-term goals and strategies.
- Ensured compliance with laws and regulations governing operational activities.
- Maintained relationships with key stakeholders through effective relationship management.
- Resolved issues promptly through strong problem-solving skills.
Senior Director
Markstein
01.2021 - 03.2022
- Created and implemented in-house, revenue-generating marketing to streamline and enhance market strategies and support merchandising and advertising objectives.
- Oversaw marketing for The World Games 2022, promoting all aspects of the games including new sponsors, venues, qualifying athletes and events promoting individual sports.
- Worked closely with city government, sponsors, the Birmingham organizing committee and the International World Games, part of the International Olympic Committee.
- Supervised marketing efforts for the largest source of private funding in the U.S under the Rheumatology Research Foundation for rheumatic disease, developing strategic marketing plans to increase brand relatability by humanizing the foundation, promoting breakthrough research, generating awareness of topics critical to that community.
- Oversaw the communications activities for all Walmart locations in Alabama and Georgia, generating and reviewing performance metrics and analytical reports with the internal marketing agency to strengthen product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for GA/AL markets to maximize outreach.
President
Intermark Public Relations
09.1999 - 01.2021
- Built social media department from the ground up, developing and implementing digital marketing plans to incorporate SEO, social media platforms (Facebook, Instagram, Twitter) and video campaigns to strengthen brand awareness for clients such as Blue Cross and Blue Shield of Alabama, Alabama Department of Tourism, Mohawk and other large accounts.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies, managing up to 19 team members while devising strategic improvements to resolve issues and spearhead necessary operational updates.
- Managed $500K budget and developed innovative financial controls tools, resulting in improved accuracy and management accountability.
- Exceeded annual revenue targets, effectively overseeing daily operations and strategic initiative implementation while managing financials for over 19 FTEs.
- Directed internal communications efforts and fostered development of proactive and comprehensive communications programs between leadership team and employees.
- Compiled and delivered P&L statements for association and foundation to Board of Directors and Board of Trustees; prepared variance narratives, trends and charts.
Public Relations Consultant
Freelance Consultant
10.1997 - 09.1999
Account Supervisor
Edelman Worldwide
01.1994 - 01.1998
Public Relations Account Executive
Cohn & Wolfe
01.1994 - 01.1997
Education
BBA - Marketing
Georgia State University
Skills
- Strategic Planning
- Media Relations
- Team Mentorship & Development
- Crisis Communication
- Defining Company Vision
- Marketing Communications
- Community Outreach
- Revenue Generation
- Key Relationship Building
- Establishing Policies & Procedures
- Budget Management
- Digital Marketing
- Content Curation
- Brand Messaging
- Media Training
- Event Planning
- Grassroots Marketing
Websites
Awards
- Shortlisted for Cannes Lion, Campaign led by Public Relations
- Top Birmingham Businesswoman 2010
- Peak Award/Public Relations Director of the Year 2005
Timeline
Vice President, Customer Service
Infusion Marketing
08.2022 - Current
Senior Director
Markstein
01.2021 - 03.2022
President
Intermark Public Relations
09.1999 - 01.2021
Public Relations Consultant
Freelance Consultant
10.1997 - 09.1999
Account Supervisor
Edelman Worldwide
01.1994 - 01.1998
Public Relations Account Executive
Cohn & Wolfe
01.1994 - 01.1997
BBA - Marketing
Georgia State University
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