Accomplished marketing professional with proven ability to drive top and bottom-line growth through development and execution of integrated business and marketing strategies. Pragmatic business leader with extensive experience in new product development from ideation to commercialization. Broad-based experience spanning consumer and industrial products. Strong business acumen. Solid leadership and communications skills.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Product Manager Platform Solutions, North America
CHEP
05.2023 - Current
Responsible for leading product life cycle management for North America.
As a member of the Insights & Innovation team, lead cross-functional team from ideation to post launch.
Work closely with engineering, operations, salles, regulatory, legal, quality, sourcing, finance, pricing, marketing and other cross functional teams to develop pooled plastic shipping trays.
Develop Voice of Customer surveys to gain insights at the customer level and beyond.
Develop and define segment based value propositions for platform solutions throughout the supply chain.
Use stage gate process from ideation through launch.
Product Marketing Manager, Health & Safety (startup Division)
SHAWMUT CORPORATION
01.2020 - 01.2022
Administer all elements of product management, including new product development through go-to-market.
Creating a new line of best in class, Made in USA respirators and gowns.
Work closely with Engineering and other cross functional teams to develop new products for the portfolio.
Collaborated on packaging and marketing materials.
Act as purchasing agent for packaging and printed materials.
Manage trade show events, developed booth properties, display unit and other show materials and samples.
Coordinate photo and video shoots with outside agencies.
Product Marketing Manager, Above the Neck & Miscellaneous Personal Protective Equipment (PPE)
PROTECTIVE INDUSTRIAL PRODUCTS (PIP)
01.2016 - 01.2020
Manage $18.5M portfolio of personal protective equipment, including head, hearing, respiratory, first aid and ergonomic protection for both industrial $6.6M and retail $11.8M.
Oversaw market leading brands: PIP, JSP & Hellberg and Dynamic, in industrial and Safety Works in retail Hardware segments.
Administer all elements of product management, including new product development through go-to-market plans with marketing and sales teams.
Drive revenue and profit growth through management and execution of new product strategies..
Grew gross margin a blended 2.42 points since the last fiscal year.
Created a new line of ear plugs, electronic bluetooth earmuffs, economy hard hats and respiratory products.
Product Marketing Manager, Retail Personal Protective Equipment (PPE)
HONEYWELL
01.2011 - 01.2016
Managed $40M portfolio of personal protective equipment, including hearing, eye, and respiratory protection.
Oversaw market leading brands: Howard Leight by Honeywell and Honeywell, in retail segments, including Sporting Goods, Hardware, and Drug Stores
Administered all elements of product management, including new product development through go-to-market plans with sales team.
Mentored 3 Product Managers during team reorganization.
Partnered with Sales, R&D, and other functional resources to create and deliver product based on customer needs.
Grew gross margin 3 points since 2011 through product, price /cost analysis, product mix, and price increases.
Rebranded 145 SKUS of hardware line to Honeywell, including integration of US & CA product line up.
Led constant stream of new products including: Created 21 SKUS in Stanley branded line of products, supporting new presence at Canadian Tire in Canada, creating 8 SKUS and increasing $1M revenue in Walgreens branded line of hearing protection, and developing 6 SKUS to expand Impact Sport electronic earmuff line as well as holiday gift center promotion at Home Depot.
Improved multiple retail specific processes: Created quality plan for the Retail division and standardized process for quality of product creation by following process steps and ensuring consistency of products being created.
Developed and mapped out New Product Processes (NPI) for retail products.
Created process steps, strengthening new product set up and assembly for manufacturing.
Associate Product Marketing Manager, Respiratory Protection, Cranston, RI
HONEYWELL
01.2008 - 01.2011
Worked with product management to assess market opportunities for existing and future products.
Brand Manager Ladies Jewelry
COLIBRI
Cranston, RI
01.2006 - 01.2007
Accountable for all aspects of product marketing and development for ladies’ jewelry, including identification, development, and forecasting of new products and overall management of assigned product lines.
<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform