Summary
Overview
Work History
Education
Skills
Professional Overview
Timeline
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Nancy Shroads

Beaver Falls,PA

Summary

Senior-level fundraising professional with 25+ years of expertise in client service, strategy development, and team management. Demonstrated ability to anticipate client needs and communicate effectively with stakeholders. Proven track record in optimizing non-profit client budgets and generating revenue for their causes and passions. Experienced in developing omni-channel strategies to maximize impact. Seeking a challenging position to leverage expertise and make a meaningful impact.

Overview

2026
2026
years of professional experience

Work History

Nancy Shroads

Vice President, Client Partnership & Strategy

RKD Group
04.2019 - Current
  • Manage a portfolio of the agency's largest non profit clients raising approximately $40M in fundraising revenue
  • Spearhead strategic planning for non-profit clients, aligning fundraising goals with their passions and causes
  • Collaborate with cross-functional teams to ensure seamless execution of fundraising campaigns
  • Lead cross-functional teams for the successful completion of projects resulting in increased efficiency and high revenue impact for the agency
  • Analyze industry trends and track competitor activities to inform decision making.
  • Demonstrate proficient leadership skills to motivate employees and build competent teams

Vice President

One and All
09.2017 - 04.2019
  • Led agency's largest client with an annual account budget of $16M
  • Managed a client service team of ten direct reports
  • Led strategic decision-making and introduced new product offerings for clients in the Salvation Army Eastern Territory
  • Improved the client service model and internal execution processes and procedures
  • Established a training and mentoring program for the client service team
  • Played a key role in guiding clients through database and lock box processing conversions.

Vice President

RKD Alpha Dog
03.2016 - 09.2017
  • Developed and implemented omni-channel strategic fundraising plans for clients in the Food Bank and Animal Welfare sectors
  • Collaborated directly with clients’ President/CEO and Executive Directors to execute annual individual giving plans
  • Formulated revenue and expense projections, providing regular reports against estimates
  • Coordinated with various agency departments including digital, media, production, creative, analytics, and data
  • Accountable for driving new business development.

Vice President, Senior Strategist

Grizzard Communications, Inc
10.2014 - 03.2016
  • Developed and executed multichannel strategic fundraising plans for Salvation Army clients across the United States
  • Managed multi-million-dollar client budgets
  • Contributed to the development of strategies and tactics to maximize revenue for all Salvation Army clients in North America
  • Conducted comprehensive analysis covering creative aspects, segmentation, industry trends, ROI, cost to acquire a donor, and donor lifecycle trends
  • Held accountability for new business development for Salvation Army United States.

Senior Director

TrueSense Marketing
11.2006 - 10.2014
  • Oversaw multi-million-dollar direct marketing budgets for non-profit organizations
  • Crafted comprehensive multichannel fundraising strategic plans for leading non-profit organizations, including The Salvation Army and Habitat for Humanity
  • Formulated strategic growth plans for client acquisition, retention, and donor re-engagement
  • Accountable for compiling and presenting quarterly analyses to client’s senior leadership team
  • Managed a team of ten account team members, providing leadership and guidance
  • Contributed to securing over $6 million in new business clients within a three-year period.

Business Manager

Information Resource Technology, Inc
11.2001 - 11.2006

Assistant Vice President, Corporate Marketing Brand Manager

PNC Financial Services
08.1998 - 11.2001

Officer, Senior Direct Marketing Specialist

Mellon Bank
08.1997 - 08.1998

Account Manager

Mailing Services of Pittsburgh
04.1992 - 08.1997

Production Manager

Sherman and Associates Advertising
01.1991 - 04.1992

Education

Bachelor of Science - Advertising, Business Management

Kent State University
Kent, OH
05.1990

Skills

  • Budget Development, Analysis and Oversight
  • Team-Oriented Collaboration Skills
  • Omni Channel Strategy Development
  • Team management and Development
  • Customer Support Expertise
  • Excellent Critical Thinker
  • Analytical Problem Solver
  • Excellent Communication Skills

Professional Overview

Dedicated and results-driven senior-level professional with a proven track record in assisting non-profit clients successfully generate revenue for their causes and passions. Seeking a challenging position where I can utilize my expertise in omni-channel strategy development to make a meaningful impact.

Timeline

Vice President, Client Partnership & Strategy

RKD Group
04.2019 - Current

Vice President

One and All
09.2017 - 04.2019

Vice President

RKD Alpha Dog
03.2016 - 09.2017

Vice President, Senior Strategist

Grizzard Communications, Inc
10.2014 - 03.2016

Senior Director

TrueSense Marketing
11.2006 - 10.2014

Business Manager

Information Resource Technology, Inc
11.2001 - 11.2006

Assistant Vice President, Corporate Marketing Brand Manager

PNC Financial Services
08.1998 - 11.2001

Officer, Senior Direct Marketing Specialist

Mellon Bank
08.1997 - 08.1998

Account Manager

Mailing Services of Pittsburgh
04.1992 - 08.1997

Production Manager

Sherman and Associates Advertising
01.1991 - 04.1992

Nancy Shroads

Bachelor of Science - Advertising, Business Management

Kent State University

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