Nancy St. Pierre

Leader of a high-performing team who met or exceed all goals and demonstrated financial return-on-investment for advertising campagins.

• Launched a successful re-branding, including award-winning advertising, brand look and feel, and new website, resulting in significant increases in the number of new TollTag accounts, positive brand perception and sentiment.
• Achieved political objectives through three state legislative sessions.
• Using data analytics and customers surveys, developed digital marketing, advertising and communications strategy to increase brand awareness, educate the public, engage employees and built strong relationships with the news media.
• Created crisis communications strategy and process and led successful execution in a variety of crisis and issue management situations.
• Wrote executive communications, including bi-weekly employee message, speeches, talking points, media statements, topical FAQs and led the organization's communications strategy.
• Established a companywide Style Guide, presentation templates and work processes for all external presentations and communications.
• Cultivated strong corporate image and identity with clear branding.
• Collaborated with other departments to develop integrated branding and public relations strategies.
• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
• Taught in-house employees strategies for successful internal and external communications.
• Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
• Led crisis communications and media relations activities in response to challenging situations.

• Led the turnaround of an underperforming team across a variety of disciplines from Marketing and Communications to public policy.
• Tracked key business metrics and made recommendations for proactive adjustments to policies and procedures.
• Worked closely with management to provide effective assistance for specific aspects of business operations.
• Consulted senior management on communications strategy, crisis/issue management
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Set aggressive targets for employees to drive company success and strengthen motivation.
• Consistently met or exceeded all department goals
• Developed detailed plans based on broad guidance and direction.
• Leveraged data and analytics to make informed decisions and drive business improvements.
• Controlled resources and assets for department activities to comply with industry standards and government regulations.
• Launched quality assurance practices for each phase of development
• Trained and mentored new employees on industry practices and business operations.

• Led the Americas and Corporate Public Relations team, including developing communications and marketing strategy geared to achieve business objectives
• Oversaw team of communications and media relations professionals with focus on achieving results.
• Led corporate crisis communications
• Secured high-profile stories in mainstream, business and trade media
• Develop media strategy and plan-to-protect, and enhances the company’s brand and reputation with key stakeholders, including customers and the marketplace
• Counsel senior executives, multiple business units, marketing, sales, and corporate functional leaders to ensure consistency of corporate messaging
• Serve as primary corporate spokesperson, developing proactive and reactive media communications
• Reviewed marketing materials and documents for brand accuracy and trending design.
• Oversaw social media presence and aligned posts to include branding and trending ideas.
• Developed and promoted corporate brand, images and identity to media and public.
• Cultivated strong corporate image and identity with clear branding.
• Increased brand awareness through development and implementation of successful public relations campaigns.
• Collaborated with other departments to develop integrated branding and public relations strategies.
• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.

• Led execution of strategic media relations and marketing plans in North America, positioning the technology company as a travel industry leader.
• Created first-ever digital media strategy, including overhaul of organization's website.
• Increased brand awareness through development and implementation of successful public relations campaigns.
• Provided strategic marketing and communications counsel to four business units and developed cutting-edge thought leadership led by an internal network of industry specialists regularly sought out by industry groups and news media.
• Developed and managed multiple global news media events focused on education about Sabre, its innovative solutions, and technology leadership, which led to multiple news stories each year in mainstream and trade media.
• Developed spokesperson plans for business unit executives, and created company’s first online newsroom
• Conducted media training for company executives and business leaders.
• Led public relations strategy and execution on a number of crisis and issue management situations, including major technology outages.
• Developed a network of Sabre experts, regularly called upon by mainstream industry reporters for travel industry stories, including USA Today, Wall Street Journal, and Bloomberg.

• Nation’s largest small-business advocacy group with a membership of 600,000+ independent and small business owners across the U.S
• Responsible for strategic planning and execution of news media coverage, media relations, internal, and membership communications for a newly developed 11-state region within the NFIB
• Media trained 11 state directors, developed story ideas, bylined articles, news releases, advisories, and press kits for 11 states in the Central Region
• Developed talking points, speeches, and issue background packet for CEO, state directors, and regional VP
• Proactively worked with political campaigns and legislators’ offices on issues critical to small business owners, and created press conferences and news events to bring attention to those issues
• Developed new regional structure for member publications, and state-specific news kits for each state in the region
• Planned and executed 1st and only NFIB debate with all 4 candidates running for the U.S
• Senate seat to represent Colorado; debate earned nationwide media coverage.

• Largest selling, family-owned coffee company in America with retail, coffeehouse, office coffee service and convenience store sales throughout the Gulf Coast and East Coast
• Developed strategic plans for all media relation activities and event marketing programs for multiple beverage brands across several distribution channels
• Managed public relations agency, and wrote all news media and sales materials
• Developed public relations and promotional collateral, created community relations plans, and developed company’s charitable contributions policy
• Served as company spokesperson, developed crisis management plans and managed all crisis/issue threats
• Scouted trade show and sponsorship events; planned and executed all events and shows
• Secured Food Network feature on company feature that resulted in $15K in e-commerce sales
• Built public relations department by developing all news media materials, video library, b-roll, company orientation video, and sales video
• Pitched feature story to The Dallas Morning News; the story was picked up by the Associated Press wire and ran in newspapers across the U.S., resulting in increased e-commerce sales
• Created unique Customer Loyalty Program for Community Coffee that generated more than $700K in 60 days.