Nancy Welty
Anton Spaargaren
Carpinteria,CA
1
Certification
46
years of professional experience
High-performing Operations, Sales, & Financial Logistics Specialist with over 40 years of expertise driving mass-market floral programs for the world’s largest retailers, wholesalers, and manufacturers. Proven mastery in full P&L management, vendor contract structuring, wholesale sales, and launching brand-new logistics/consolidation businesses. Expert in retail systems (Retail Link, EDI), regulatory customs clearance from Europe into North America, and rigorous price costing to maximize profit margins. A strategic leader trusted to architect international cross-border supply chains, establish import networks, and manage dual-division sales for global distribution hubs.
Work History
Assistant Sales Manager
5 Years- Partner directly with executive leadership to co-manage sales strategy, wholesale accounts, and international logistics, successfully steering commercial operations through a major company-wide business model pivot.
- Strategic Business Pivot: Company made a structural shift and pivoted from direct sales to supermarkets to supplying major high-volume floral bouquet manufacturers who serviced those retail supermarket chains.
- Dual-Division Wholesale Sales: Transitioned into wholesale sales across both Anton Miami and Anton Holland.
- New Company Initiative: Spearheaded the operational setup and structural launch of a brand-new consolidation company designed specifically to handle complex imports, customs clearing, and freight grouping for Los Angeles wholesale customers.
- Account Continuity & Logistics: Maintained exceptional client relations and cross-border supply chain integrity during the model transition, ensuring seamless logistics lanes from Holland to Los Angeles and from Miami.
International Logistics, Sales & Account Specialist
4 Years 9 Months- Directed logistics, international clearing, contract negotiations, and retail systems execution for dominant global mass-market accounts, reporting to the Regional US & Canada Manager.
- Big-Box Retail Execution: Spearheaded sales support and full-scale logistics for industry giants including Walmart USA & Canada, Costco, Sam’s Club, and Sobeys Canada.
- Contract & Price Management: Executed comprehensive price costing models and established ironclad vendor contracts to safeguard profit margins and secure stable, long-term multi-national accounts.
- Retail Tech Integration: Managed daily operations within Walmart Retail Link and utilized EDI systems to track purchase orders, analyze inventory metrics, and align logistics with retail demand.
- Supply Chain Infrastructure: Independently built out and established the entire logistics framework for Canadian Direct Store Delivery (DSD), seamlessly mapping product from arrival to retail stores.
- Customs Brokerage: Sourced, vetted, and managed customs broker partnerships to ensure 100% regulatory border compliance and rapid clearing from Holland into North America.
Operations Manager
10 Years- Held comprehensive operational and financial accountability for one of the United States' premier orchid cultivation and distribution facilities, directing commercial fulfillment and corporate fiscal growth.
- P&L Management: Maintained direct ownership of the facility’s Profit & Loss (P&L) statement, implementing lean operational workflows and budget controls that optimized operational margins.
- Corporate Credit Accountabilities: Served as the primary manager responsible for the preparation, underwriting compliance, and successful annual renewal of a $2,000,000 corporate line of credit.
- Vendor Contract Negotiations: Structured and negotiated high-stakes domestic vendor contracts with key suppliers and commercial freight networks to guarantee optimal material costs and reliable transit lanes.
- Volume Fulfillment: Supervised the successful grading, packaging, and dispatch of high-volume Cymbidium and Phalaenopsis programs to nationwide grocery and big-box retail chains.
- Strategic Crop Alignment: Partnered directly with greenhouse production teams to align crop readiness and harvest timelines with peak holiday and promotional retail surges.
Various Floral Operations, Sales & Leadership Roles
23 Years- Developed foundational, expert-level knowledge in post-harvest treatments, floral care, mass-market merchandising, domestic production, and distribution management systems.
Education
[Degree/Diploma or Relevant Coursework]
Skills
Business Development & Consolidation: New Logistics Venture Setup
Import Freight Consolidation (LA Wholesale Market Hub)
Supply Chain Infrastructure.
Wholesale & Mass-Market Sales: B2B Wholesale Strategy (Miami & Holland Hubs)
Bouquet Manufacturer Supply
High-Volume Account Management.
Financial Management & Accountability: Full P&L Responsibility
Budgeting
$2M Corporate Credit Line Renewals
Price Costing
Margin Protection.
Contract & Vendor Management: Vendor Contract Negotiation
Service Level Agreements (SLAs)
International Supplier Management.
International Logistics & Customs: Cross-Border Freight
Customs Broker Setup
Direct Store Delivery (DSD)
Holland-to-North America Importation
Cold-Chain Continuity.
Certification
Additional Training: Advanced Financial Management, Corporate Credit Risk, Advanced Walmart Retail Link & EDI Systems, International Supply Chain Logistics.
Timeline
Assistant Sales Manager
Anton Spaargaren
06.2021 - CurrentRead More
International Logistics, Sales & Account Specialist
Byfod BV
09.2016 - 06.2021Read More
Operations Manager
Gallup & Stribling Orchids
06.2003 - 06.2013Read More
Various Floral Operations, Sales & Leadership Roles
01.1980 - 01.2003Read More
[Institution Name]
[Degree/Diploma or Relevant Coursework]
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