NANHE ZHU
421 Bedford Ave, Staten Island,NY
Overview
3
3
years of professional experience
Work History
Marketing Assistant
Qiyuan Network Technology Co., Ltd
07.2024 - 08.2024
- Conducted customer segmentation using backend data and executed targeted email marketing, increasing engagement by 15%.
- Achieved a 10% conversion rate from cart abandonment email flows, enhancing customer lifecycle retention.
- Designed and launched promotional campaigns to existing customers, contributing to a 5% repurchase rate.
- Built mobile- and desktop-optimized product websites using Shoplus, boosting website traffic by 20% within one month.
Marketing Assistant / New Media Operations
Huaxing Brothers Cultural Media Co., Ltd
12.2023 - 01.2024
- Analyzed product trends and keyword popularity across Xiaohongshu and TikTok to guide product listing decisions.
- Initiated a cost-effective solution to acquire market data, reducing overhead by 25%.
- Developed weekly performance dashboards to improve forecasting accuracy and informed campaign strategies.
- Applied academic theory to back-end data projects, enhancing real-world marketing insights and recommendations.
Store Manager & Front Sales
GoodMe’ Milk Tea by Guming Technology Company
05.2021 - 07.2021
- Managed and trained a 6-person team, improving overall customer satisfaction to 98%.
- Boosted client return rate through tailored product suggestions and localized promotions.
- Collaborated across store operations to exceed trial-period sales targets, increasing total sales by 10%.
- Spearheaded sales activities during event periods, doubling product sales on key days.
Education
Master of Science - Integrated Marketing, Marketing Analytics
New York University (NYU)
New York, NY06.2026
Bachelor of Science - Business Administration, Marketing
University at Buffalo, SUNY
Buffalo, NY06.2024
Skills
- Technical Skills: Access, MS Office (Word, Excel, PowerPoint), SPSS, SAS
- Languages: Chinese Mandarin (Native), English (Fluent), Korean (Basic)
EXTRACURRICULAR ACTIVITIES
Chinese Students & Scholars Association (CSSA), University at Buffalo (Feb 2022 – May 2022)
- Collaborated with teammates to discover and promote new stores around campus.
- Wrote compelling social media content that resonated with the university community of approximately 7,268 students; content included reviews of fun places, stores, and food.
- Worked with other departments to lead and organize large-scale activities and efficiently delegated tasks within the team.
Timeline
Marketing Assistant
Qiyuan Network Technology Co., Ltd
07.2024 - 08.2024
Marketing Assistant / New Media Operations
Huaxing Brothers Cultural Media Co., Ltd
12.2023 - 01.2024
Store Manager & Front Sales
GoodMe’ Milk Tea by Guming Technology Company
05.2021 - 07.2021
Bachelor of Science - Business Administration, Marketing
University at Buffalo, SUNY
Master of Science - Integrated Marketing, Marketing Analytics
New York University (NYU)