Naoko Yoshida

• Spearheaded the development and execution of digital and social media marketing campaigns, resulting in a 30% increase in brand engagement and a 25% growth in social media followers across multiple platforms
• Led cross-functional teams, including creative, design, and product departments, to deliver integrated marketing initiatives aligned with business goals and customer needs
• Oversaw the creation of marketing collateral, ensuring brand consistency across all platforms, including website, social media, and email campaigns
• Developed and executed influencer marketing programs, resulting in a 20% increase in product visibility and a 10% lift in sales
• Coordinated with external agencies to manage large-scale marketing events and product launches, driving successful outcomes and enhanced brand recognition
• Managed the marketing budget, allocating resources effectively and ensuring all campaigns remained within budget while maximizing ROI
• Analyzed performance metrics and provided regular reports to senior leadership, offering actionable insights for campaign optimization and business growth
• Developed and published both paid and organic content across major streaming platforms such as YouTube, Hulu, Amazon Prime, and other OTT platforms, ensuring tailored messaging and optimized performance for each audience
• Collaborated closely with legal teams to draft, negotiate, and manage contracts between content creators and distribution companies, ensuring compliance and protecting intellectual property rights
• Led the localization of content between Japanese and English, ensuring cultural relevance, linguistic accuracy, and alignment with regional preferences for targeted marketing campaigns
• Analyzed and refined digital marketing strategies in collaboration with international teams, leveraging market insights to optimize paid media campaigns, audience targeting, and ROI across global regions
• Performed detailed data annotation to enhance content categorization and improve searchability across platforms, contributing to improved user experience and content discovery
• Oversaw and optimized social media accounts on platforms including Facebook, Instagram, Twitter, and LinkedIn, tracking key performance metrics using tools like Google Analytics and social media insights to drive strategy adjustments
• Created eye-catching content, including engaging social media posts and custom thumbnails, and successfully managed multiple social media channels to boost audience engagement and expand reach across the following platforms:

(38.1M Subscribers) https://www.youtube.com/@RyansWorld/featured

(4.47M Subscribers) https://www.youtube.com/@ryansworldespanol3935

(2.27M Subscribers) https://www.youtube.com/@ComboPanda/featured

(3.1M Subscribers) https://www.youtube.com/@RWvtubers

(720K Subscriber) https://www.youtube.com/@RyansWorldJP/featured

(409K Subscriber) https://www.youtube.com/@ElemonSeries/featured

• Delivered high-quality copywriting services for clients, creating compelling content for websites, email marketing campaigns, and blogs that significantly increased user engagement and online visibility
• Tailored messaging to meet brand voice, optimize user experience, and drive conversions
• Managed the full lifecycle of marketing projects, monitoring progress through every phase—from concept to delivery—ensuring that milestones were met on time and in line with strategic goals, while maintaining communication with stakeholders for seamless execution
• Authored in-depth articles and thought leadership pieces for online publication, targeting specific audience segments and enhancing brand authority through informative and engaging content that promoted audience interaction and social sharing
• Created SEO-optimized content marketing materials, including blog posts, landing pages, and product descriptions, which contributed to a measurable increase in organic search traffic and improved search engine rankings across multiple platforms
• Led traffic management efforts by coordinating with design and development teams to ensure all content adhered to the marketing review processes, maintaining quality, consistency, and brand integrity across all platforms
• Supported various marketing initiatives, including promotional campaigns, product launches, and content strategy development, contributing to the achievement of both short-term and long-term team and organizational goals