Naoko Yoshida

Bilingual Marketing Manager (Japanese and English) with over seven years of experience in developing and executing high-performing social media and digital marketing strategies. Skilled in crafting engaging content, managing cross-functional teams, and optimizing multi-channel campaigns to drive brand awareness, audience growth, and customer engagement. Expertise in translating and localizing marketing materials to ensure cultural relevance, as well as leveraging data-driven insights to enhance campaign performance and maximize ROI. Proven success in the entertainment industry, spearheading influencer partnerships, content collaborations, and targeted marketing initiatives that have led to significant revenue growth and audience expansion. Adept at balancing creative storytelling with analytical decision-making to deliver compelling marketing strategies that align with business objectives. Seeking a strategic leadership role where I can apply my expertise in campaign execution, brand development, and team management to drive business growth, strengthen market presence, and foster long-term customer loyalty.

• Google Digital Marketing & E-commerce Certificate
• Certified Psychology Counselor & Behavior Analyst
• Certified Personal Trainer & Sports Nutritionist

〇2023~2024 Elemon
Reference:
https://kidoodle.tv/2898/elemon?category=WhatsNEW
https://www.toei-anim.co.jp/tv/elemon/
https://www.youtube.com/@ElemonSeries

Enhancing brand visibility, fan engagement, and audience growth through strategic marketing.

📌 Project Overview
As the Marketing Manager for Elemon Animation, I developed and executed multi-platform marketing strategies to increase brand awareness, audience engagement, and revenue. By leveraging social media, influencer collaborations, paid campaigns, and community-driven initiatives, I successfully expanded Elemon’s reach within the anime and animation industry.

🚀 Key Achievements & Campaign Highlights
1. Social Media Growth & Engagement
📌 Developed & executed content strategies across Instagram, Twitter, TikTok, Facebook, and YouTube, leading to:
📈 35% increase in follower growth within six months.
🔥 Viral content success: A behind-the-scenes video reached 500K+ views and increased engagement by 120%.
🎨 Launched fan-driven campaigns, encouraging user-generated content (UGC) and cosplay showcases.
🎯 Example: Designed and managed a countdown campaign for a new animation launch, building hype with character teasers, interactive polls, and exclusive behind-the-scenes sneak peeks.

2. Influencer & Community Partnerships
🤝 Established collaborations with anime influencers & YouTubers, generating:
2M+ impressions from influencer-driven content.
Higher fan engagement through reaction videos, live discussions, and giveaways.
Expanded Elemon’s brand presence in key anime communities.
🎯 Example: Organized a successful TikTok challenge campaign, encouraging fans to create content using Elemon’s animation clips, resulting in over 150K user-generated posts.

3. Paid Advertising & Performance Marketing
💰 Managed targeted ad campaigns across Facebook, Instagram, and YouTube, leading to:
40% increase in trailer views & website traffic.
20% higher conversion rates on merchandise sales.
Optimized ad creatives through A/B testing, improving CTR by 35%.
🎯 Example: Executed a pre-launch paid campaign for a new series, targeting anime fans in Japan and the U.S., which led to 100K+ new subscribers across Elemon’s platforms.

4. Email Marketing & Fan Engagement
✉️ Designed & optimized email marketing campaigns, resulting in:
25% increase in open rates & click-through rates.
Higher fan retention through exclusive content & early-access perks.
Automated welcome sequences that nurtured community engagement.
🎯 Example: Launched an exclusive behind-the-scenes email series, giving fans early access to character concept art and interviews with the animation team, driving repeat engagement and merchandise sales.

5. Data-Driven Growth & Analytics
📊 Used performance insights to refine strategies, leading to:
Higher audience retention & content optimization.
Regular monthly reports tracking engagement, conversion, and growth trends. Real-time campaign adjustments based on audience behavior.
🎯 Example: Analyzed audience demographics & behavior trends, tailoring content to peak engagement times, which resulted in a 25% increase in organic reach.

〇2023 Island Adventures
Reference:
https://tv.apple.com/us/show/ryans-world-island-adventures/umc.cmc.659wt3aouv9jgswrempx9gou8
https://ryansworldshop.com/blogs/news/ryans-world-island-adventures-takes-off-with-dole-collaboration-and-more?srsltid=AfmBOooGHFDVRRxZLZ298031xNm72O4Ow-6cfp3Tkgnl0Hnh2RZUS0VT

📌 Project Overview
As the Marketing Manager for Ryan’s World Island Adventures, I spearheaded strategic initiatives to amplify brand visibility, engage young audiences, and drive product sales. My role involved multi-channel marketing, partnership management, and content creation, leveraging Ryan’s World’s immense fanbase and collaborative partnerships.

🚀Key Responsibilities
1. Integrated Marketing Campaigns
Content Development: Collaborated with Japanese animation team to create engaging content, including a special episode featuring Ryan’s visit to the Dole Pineapple Farm in Oahu, Hawaii, shared with over 34 million YouTube subscribers.
Product Launches: Coordinated the launch of the Ryan’s World Island Adventures toy line at major retailers (Walmart, Target, Amazon), featuring key products like the Giant Mystery Volcano, Mystery Mini Tiki Egg, and Mystery Pineapple Egg.

2. Strategic Partnerships
Dole Collaboration: Managed a partnership with Dole Food Company, integrating 26 million co-branded pineapples across U.S. and Canadian markets, supported by co-branded packaging and promotions.

🎮Digital Integration: Enhanced the “Tag with Ryan” mobile game with Island Adventures-themed content, increasing user engagement among the game’s 29 million users.

3. Media and Public Relations
Special Feature Production: Produced and launched the Ryan’s World Island Adventures Special on The Roku Channel, combining animation, live-action skits, and Hawaiian adventures. Expanded distribution through Ryan and Friends Plus and pocket.watch’s OTT network.

🔥Sweepstakes Promotion: Launched a high-visibility sweepstakes offering fans a trip to Hawaii and the full line of Island Adventure toys, promoted via Ryan’s World Shop and Dole channels.

4. Social Media and Community Engagement
Collaborative Content: Managed a social content series with Ryan’s World’s Combo Panda and Dole’s Pinellopy Pineapple, blending fun with education.

🤝Digital Resources: Created immersive web pages featuring Island Adventures content, recipes, and downloadable activities, driving deeper engagement with families.

🎯Key Achievements
Enhanced Brand Visibility: Successfully boosted brand presence through strategic partnerships and multi-channel marketing efforts.
Product Launch Success: Drove impressive sales for the Island Adventures toy line, achieving top-seller status at major retail outlets.
Audience Engagement: Elevated user activity and engagement via the “Tag with Ryan” game integration and interactive content series.
Media Coverage: Secured widespread media coverage for Dole collaboration and promotional activities, reinforcing brand credibility.

〇2022~2023 Arctic Adventures
Reference:
https://justplayproducts.com/products/ryans-world-arctic-adventures-surprise-safe-2/
https://tv.apple.com/us/show/ryans-world-arctic-adventures/umc.cmc.27ou24x80yrwwtl8ko2q03me7

📌 Project Overview
As the Marketing Manager for Ryan’s World Arctic Adventures, I spearheaded strategic initiatives to amplify brand visibility, engage young audiences, and drive product sales. My role involved multi-channel marketing, partnership management, and content creation, leveraging Ryan’s World’s immense fanbase and collaborative partnerships.

🚀Key Responsibilities
1. Integrated Marketing Campaigns
Content Development: Collaborated with Japanese animation team to produce engaging content, including episodes featuring Ryan's Arctic adventures with his friends. These episodes were shared on Ryan's YouTube channel, which boasts over 34 million subscribers.

Product Launches: Coordinated the launch of the Ryan’s World Arctic Adventures toy line, ensuring availability at major retailers such as Walmart and Amazon. Key products included:

🔥Arctic Adventures Surprise Safe: A 10-inch-tall, surprise-filled safe that brings a new kind of thrill to unboxing. It includes arctic-themed figures, build-it brick toys, a decoder pen, and more.
JUSTPLAYPRODUCTS.COM

🔥Mega Mecha Titan Robot: A transforming robot that includes 5 micro figures, a spinner, wearable eye mask & cape, and stickers.
AMAZON.COM

2. Media and Public Relations
Special Feature Production: Managed the creation and distribution of the Ryan’s World Arctic Adventures special, which premiered on platforms like Apple TV and Peacock. The special combined animation with live-action skits, taking viewers on an icy expedition to protect the Arctic from glacial doom.

3. Social Media and Community Engagement
Collaborative Content: Facilitated a social content series featuring Ryan and his animated friends, aiming to provide fun and educational experiences for families.

📊 Digital Resources: Developed immersive web pages hosting Arctic Adventures content, activities, and downloadable resources, enhancing audience engagement and providing added value to fans.

🎯Key Achievements
Successful Product Launch: The Ryan’s World Arctic Adventures toy line, including the Surprise Safe and Mega Mecha Titan Robot, became top-selling items at major retailers like Walmart and Amazon.
Increased Brand Visibility & Engagement: The Arctic Adventures special premiered on Apple TV and Peacock, significantly expanding the reach of the Ryan’s World brand.
Created multi-platform marketing campaigns that boosted engagement across YouTube, social media, and gaming platforms.
Media and Influencer Coverage: Secured extensive media coverage and influencer partnerships, increasing awareness and driving sales.
Featured in press releases and digital campaigns, attracting a wider audience.
Digital and Social Media Growth: Engaged fans through interactive content, contests, and behind-the-scenes promotions, leading to a surge in digital engagement.
Developed themed digital experiences that enhanced storytelling and brand immersion.
Gaming & Interactive Success: Integrated Arctic Adventures elements into digital games, increasing user engagement and time spent in the Ryan’s World gaming ecosystem.

〇2022~2023 Ninja Adventures
Reference:
https://tv.apple.com/us/show/ryans-world-ninja-adventures/umc.cmc.6pq15h88zkwb7gg88tr4nlwox

📌Project Overview
As the Marketing Manager for Ryan’s World Ninja Adventures, I led strategic marketing initiatives that enhanced brand visibility, engaged young audiences, and drove product sales. My role encompassed multi-channel campaign execution, content marketing, partnership collaborations, and community engagement, leveraging Ryan’s World’s global reach.

🚀Key Responsibilities
1. Integrated Marketing Campaigns
Content Development: Collaborated with Sunlight Entertainment and pocket.watch to develop engaging live-action and animated content. This included the Ryan’s World Ninja Adventures special, where Red Ninja Ryan embarks on an action-packed journey with Legendary Ninja Daddy and Dragon Ninja Mommy.

Product Launches: Managed the launch strategy for the Ryan’s World Ninja Adventures toy line, ensuring retail availability at Walmart, Target, and Amazon. Key products included:

🔥Ninja Adventures Giant Mystery Egg – A collectible surprise egg filled with ninja-themed toys.
👍Ninja Warriors Mystery Figures – A series of collectible mini-figures featuring characters from the show.

2. Strategic Partnerships & Media Promotions
Special Feature Production: Oversaw the promotion and distribution of Ryan’s World Ninja Adventures on Apple TV, The Roku Channel, and pocket.watch’s OTT network, increasing digital reach.

Retail & Digital Integration: Partnered with major retailers to execute exclusive online and in-store promotions, boosting toy line visibility and sales.

3. Social Media & Community Engagement
Collaborative Content: Developed and managed a social content series featuring Ryan’s World characters, generating excitement and engagement among fans.
Influencer & Digital Campaigns: Launched interactive social media initiatives, contests, and influencer partnerships, resulting in increased brand interaction and visibility.
Website & Digital Resources: Designed immersive web pages featuring themed content, downloadable activities, and interactive elements, fostering deeper fan engagement.

🎯Key Achievements
Boosted Brand Visibility: Successfully expanded the Ryan’s World Ninja Adventures presence through multi-platform content distribution and strategic marketing campaigns.
Product Launch Success: Secured top-selling status for the Ninja Adventures toy line at major retailers.
Audience Engagement Growth: Increased social media engagement and digital interactions through content-driven campaigns.
Successful Media Coverage: Achieved strong press and influencer coverage, enhancing the credibility and appeal of Ryan’s World Ninja Adventures.

〇2023~2024 Rescue Squad
Reference:
https://www.amazon.com/Ryans-World-Rescue-Squad/dp/B0CVHHTQVY

🚀Key Responsibilities
1. Integrated Marketing Campaigns
Content Development: Collaborated with Sunlight Entertainment and pocket.watch to produce engaging live-action and animated content. This included the Ryan's World Rescue Squad series, which highlights everyday heroes such as EMTs and firefighters.
TOYBOOK.COM

🔥Product Launches: Managed the launch of the Ryan’s World Rescue Squad toy line, ensuring availability at major retailers like Target. Key products included:

Rescue Squad Micro Mystery Figures 2-Pack: Featuring characters like EMT Combo Panda, Patrol Ryan, and Fire Penguin Peck.
TOYBOOK.COM

Rescue Squad Mega Micro Mystery Egg: Containing over 14 surprise toys, including micro figures, a micro vehicle, themed accessories, and a comic strip.
TOYBOOK.COM

2. Media and Public Relations
Special Feature Production: Oversaw the promotion and distribution of the Ryan’s World Rescue Squad series, which premiered on platforms like YouTube and streaming services, combining live-action and animated segments to celebrate everyday heroes.
TOYBOOK.COM

3. Social Media and Community Engagement
Collaborative Content: Developed a social content series featuring Ryan and his animated friends, aiming to provide fun and educational experiences for families.

Digital Resources: Created immersive web pages hosting Rescue Squad content, activities, and downloadable resources, enhancing audience engagement and providing added value to fans.

🎯Key Achievements
Enhanced Brand Visibility: Successfully increased brand presence across multiple platforms through strategic content and product launches.
Product Launch Success: Achieved significant sales milestones for the Rescue Squad toy line, with products becoming top sellers at major retail outlets.
Audience Engagement: Drove substantial engagement through the Rescue Squad series and related content, leading to increased viewership and positive feedback.
Media Coverage: Secured widespread media attention for the Rescue Squad series and related initiatives, further solidifying the brand's reputation in the market.