Summary
Overview
Work History
Education
Skills
Timeline
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Naomi Abrams

Orlando,FL

Summary

Results-driven Content Designer with 15+ years of experience crafting high-impact, user-focused copy across digital platforms. Proven track record of driving engagement, brand visibility, and SEO success through data-driven content strategies. Adept at leading cross-functional teams, collaborating with designers, and maintaining brand voice consistency. Skilled in UX writing, AI-powered content optimization, and user research to enhance digital experiences. Strong communicator with a sharp eye for clarity, accessibility, and conversion-driven messaging. Proficient in Adobe Creative Suite, typography, and web design, ensuring seamless integration of content and visuals. Thrives in fast-paced environments, delivering high-quality work under tight deadlines.

Overview

4
4
years of professional experience

Work History

Content Designer

The Modern Firm
01.2022 - Current
  • Created high-performing content using advanced metadata techniques.
  • Demonstrated meticulous attention to detail, enhancing content accuracy.
  • Demonstrated exceptional organization in high-pressure settings.
  • Exhibited adaptability through critical thinking and a solutions-driven mindset.
  • Utilized well-developed social listening skills to craft valuable original content.
  • Provided support during quality assurance testing by identifying potential issues related to UX and UI design elements.

Content Designer

Valpak
01.2022 - 01.2024
  • Maintained knowledge of digital technology, social media trends, media requirements, and best practices.
  • Created concise, multichannel, SEO-focused material.
  • Engaged in detailed assessments of web platforms.
  • Delivered compelling ad/web content under tight deadlines.
  • Collaborated closely with designers and developers on website updates and new features.
  • Created design concepts and sample layouts using knowledge of layout and design principles.

Senior Copywriter

Veyl Ventures
01.2021 - 01.2023
  • Developed content such as articles, landing pages, and direct-response emails to support Steve Harvey's brand launch with over $8M generated.
  • Developed direct-response email campaigns and social media content strategies for internal brands.
  • Created and evaluated detailed content frameworks.
  • Assisted in developing content marketing strategies to meet business objectives.
  • Developed layouts for product graphics, company collateral, and websites.
  • Developed content governance guidelines to ensure consistency and quality across all channels.
  • Reviewed final layouts, making improvements and suggestions as needed.

Education

Master's Degree - Marketing/Media Design

Full Sail University
01.2013

Juris Doctorate -

Albany Law School of Union College
01.2013

Bachelor's Degree - English & Psychology

State University of New York At Albany
01.2011

Skills

  • Copywriting Expertise
  • Content Marketing Strategy
  • Proficient in AI Technologies
  • Search Engine Optimization
  • Tone Consistency Management
  • Creative Leadership
  • Collaboration
  • A/B Testing Expertise
  • Enhancing Customer Conversion
  • Confident Presentation Ability
  • Targeted Email Campaigns
  • Search Engine Advertising Expertise
  • Google Analytics Data Interpretation
  • Targeted Content Creation
  • User-Centric Navigation
  • Experienced with Adobe Creative Tools
  • Content strategy development
  • Conversion rate optimization
  • Cross-Disciplinary UI/UX Teamwork
  • Content Management Expertise
  • Effective Visual Storytelling
  • HTML and CSS Expertise
  • Wireframe Development

Timeline

Content Designer

The Modern Firm
01.2022 - Current

Content Designer

Valpak
01.2022 - 01.2024

Senior Copywriter

Veyl Ventures
01.2021 - 01.2023

Master's Degree - Marketing/Media Design

Full Sail University

Juris Doctorate -

Albany Law School of Union College

Bachelor's Degree - English & Psychology

State University of New York At Albany

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Naomi Abrams