Expert in developing impactful EVP strategies and leveraging HR analytics to enhance candidate experiences. Adept at performance evaluation and fostering high-performing teams, driving significant improvements in applicant quality and engagement.
Overview
7
7
years of professional experience
Work History
Talent Enablement Partner
Choice Hotels
Bethesda, Maryland
06.2025 - Current
Lead internal recruiting initiatives, ensuring employees have visibility into open roles and career pathways.
Member of the promotion review committee, evaluating employee performance, readiness, and alignment with organizational growth opportunities.
Champion employer branding strategy that communicate Choice's EVP to attract, engage, and retain top talent.
Co-Founder, Marketing Strategist
Cre8iv Space
White Plains, New York
09.2022 - 06.2025
Co-founded and served as Marketing Strategist of a UX/UI and marketing firm, growing annual revenue by 40%, and building a high-performing team of 7.
People Operations, Employer Brand
Mural
San Francisco, CA
04.2022 - 09.2022
Led talent acquisition campaigns and talent events, driving a 25% increase in applicant volume and a 15% improvement in applicant quality, positioning Mural as a top employer.
Implemented analytics tools to measure, optimize, and set KPIs for employer branding campaigns, enabling data-driven talent acquisition decisions.
Led Mural's EVP strategy and people and culture story, boosting career site conversions, and elevating employer brand visibility.
Global Human Resources, Employer Brand
Colgate-Palmolive
New York, New York
04.2020 - 03.2022
Partnered with HR leaders to align branding initiatives with strategic objectives, leveraging analytics to optimize the careers website, enhance the candidate experience, and measure talent engagement.
Built and led a global HR communications team, driving 500-700 applicant conversions each quarter, and authoring strategy playbooks to ensure process consistency across regions.
Redefined Colgate’s employer brand and EVP across social and digital channels, elevating culture, leadership, and employee initiatives to attract and retain top talent.
Talent Transformation Consultant, Employer Brand
IBM
Armonk, New York
07.2018 - 04.2020
Consulted with Fortune 500 clients (PepsiCo, JP Morgan, Credit Suisse) on employer brand strategy, driving a 20–35% improvement in employer reputation scores.
Designed and implemented IBM's scalable EVP across 50+ markets, resulting in optimized digital campaigns, and career site experiences leading to 30% boost in application conversion rates