NAOMI MANSBACH
New York,NY
Summary
Experienced Marketing and Content Director with a strong record of success. Proficient in implementing omnichannel marketing programs and creative content strategies to drive engagement. Effective in managing budgets and collaborating with teams, resulting in notable sales growth and improved conversion rates. Committed to aligning brand messaging across various platforms to enhance market presence.
Overview
28
28
years of professional experience
Work History
Marketing and Creative Content Director
PERNOD RICARD
New York, New York
03.2021 - 12.2024
- Designed and rolled out campaigns from concept to final market execution that delivered on objectives:
- Commercial: unlocked new points of distribution and increased velocity among existing customers
- Awareness: Grew top line awareness two years in a row while competitor brands’ awareness decreased
- Provided creative direction on a mural that earned two Bronze Obie Awards
- Produced multi-use always on content for local market as well as global markets, including drive markets in Europe and Asia
- Collaborated with marketing team to ensure cohesive messaging between print, digital, broadcast, and other mediums
- Created and implemented content strategies to increase website traffic and engagement with target audience
- Enhanced content quality by implementing editorial guidelines and overseeing the team's adherence to standards.
- Collaborated with marketing teams to create cohesive brand messaging across channels.
- Deployed well-coordinated campaigns, events and public relations strategies to promote the brands.
Clos19.com Brand and Communication Director
MOËT HENNESSY
New York, New York
06.2017 - 02.2020
- Company Overview: Marketing and Communications Lead for Clos19 USA, Moët Hennessy's e-Commerce marketplace platform, the first supplier-driven platform of its kind in the wine & spirits industry
- Launched Clos19 in the US in November 2017
- Responsible for marketing and communications plans that helped achieve sales budget in 2018 and 2019
- Achieved +54% sales growth, +11% increase in traffic (+20% above goal), +80% growth in database and +68% increase in conversion rate from 2018 to 2019
- Worked with global team in Paris to translate global strategy into local execution
- Developed local content strategy and marketing calendar
- Collaborated across Moet Hennessy brands on creating co-branded marketing activations off and online to drive traffic, conversion and sales on Clos19
- Created reports that measured performance of marketing campaigns, assessed against goals (ROI and KPIs), and provided strategic feedback to optimize performance based on insights
- Planned and executed launch event, press events and press trips
- Managed media and PR agencies to develop strategies to achieve ROI and KPIs
- Marketing and Communications Lead for Clos19 USA, Moët Hennessy's e-Commerce marketplace platform, the first supplier-driven platform of its kind in the wine & spirits industry
Temporary Director of Marketing
MONTBLANC
New York, NY
08.2016 - 11.2016
- Temporarily filled in for the Director of Marketing while she was on maternity leave
- Responsible for providing strategic omnichannel marketing programs to drive sales and visibility focusing on product launches, the holiday sales season and planning for FY18
- Responsible for Retail and Wholesale marketing budgets
- ed a team of Manager of Retail Marketing and Wholesale Marketing Coordinator to successfully achieve KPIs and business objectives.
Associate Director, Product Marketing - Watches
CHANEL
New York, New York
04.2012 - 03.2016
- Watch marketing lead defining objectives and developing omnichannel marketing strategies
- Responsible for Watch category A&P Budget
- Modified and adapted international product strategy to local market needs
- Developed and implemented action plans for paid media, events, CRM, client development, advertising, etc., to support strategic objectives
- Set local retail pricing in accordance with international pricing guidelines while benchmarking against local competition
Associate Director, Wholesale Marketing & Business Development
CHANEL
04.2012 - 11.2015
- Developed and executed omnichannel marketing strategy and action plans for Wholesale business partners including coop advertising, CRM, e-retail content (emails, websites presence, and social media) and events
- Provided business development support including oversight of the Designated Sales Associate (DSA) Program, incentives and gifts
- Management of the 1.8M Wholesale A&P budget
- Channels included co-op advertising, events, CRM and direct mail, client development, Designated Sales Associate Program and incentives
- Partnered with wholesalers to develop and execute marketing programs based on US product strategy and key selling periods to achieve KPIs
- Developed and provided e-retail content packages to wholesale partners
- Worked with head of Wholesale and Regional Managers to develop Designated Sales Associate program including compensation structure, identification of training needs and optimization of clienteling programs
Marketing Manager, North America
LINKS OF LONDON & FOLLI FOLLIE
01.2011 - 04.2012
- Responsible for marketing strategy and execution for Links of London and Folli Follie brands in North America
- Created a marketing strategy for Links of London to increase brand awareness and drive sales resulting in 33% growth year over year
- Supported the rapid expansion of Folli Follie in North America including the opening of the global flagship in New York, launch of a wholesale business with Lord & Taylor, and introduction of the brand via pop-up shop in Holt Renfrew in Vancouver, Canada
- Hired new PR agency resulting in an increase of quality press placements by more than 100%
- Supervised Marketing Coordinator; dotted line supervisor of Public Relations Manager in Canada
Marketing and Communications Consulting
INDEPENDENT CONSULTANT
New York, New York
01.2009 - 01.2010
- Brands/companies worked with included Marchesa, Canali, Mattel/Barbie, and Luxury Interactive Conference
- Developed marketing and communications plans to drive brand awareness and sales
- Used customer insights to develop brand identity and messaging
- Created content and provided copywriting for press releases, direct mail, and websites
- Advised on and executed targeted partnerships, sponsorships and events
- Developed the program for the 2011 Luxury Interactive Conferences in London and New York Conferences that focused on digital marketing and ecommerce for the luxury sector
Manager of Retail Events
CARTIER
New York, New York
01.2007 - 01.2009
- Responsible for event strategies for 25 North American boutiques to build brand awareness, drive store traffic and sales
- Managed $2+ million budget
- Oversaw event execution including production, logistics, and vendor contracts
- Liaised with media relations team to optimize publicity for events and charitable partnerships
- Drove awareness of new launches through events
- Assisted with strategy and execution of major corporate public relations initiatives (Miami Art Basel, Love Program)
- Supervised Assistant Manager and Coordinator of Events
Senior Manager, Public Relations
MOVADO GROUP
New York, New York
01.2000 - 01.2007
- Planned and executed major events to drive brand awareness and sales
- Drove press strategy for product launches
- Responsible for content development for the media section of movado.com, press materials, promotional advertorials and sales support materials for multiple brands within the portfolio
- Direct Reports included: Public Relations Manager, Associate Manager, Coordinator and support staff
Senior Account Executive - Consumer Division
RICHARTZ, FLISS, CLARK AND POPE
Denville, New Jersey
01.1997 - 01.2000
- Developed and executed public relations campaigns
- Responsibilities included media pitching, copywriting and planning and execution of media tours for celebrity personalities
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
Education
BA in Communications -
Rutgers College, Rutgers University
New Brunswick, NJ 05.2025 - 05.1996
Skills
- Content strategy development
- Brand messaging alignment
- Event planning and execution
- Team collaboration skills
- Budget management experience
- Public relations strategies
- Creative direction
- Marketing campaigns
- Content editing
Customer focused
Timeline
BA in Communications -
Rutgers College, Rutgers University
05.2025 - 05.1996
Marketing and Creative Content Director
PERNOD RICARD
03.2021 - 12.2024
Clos19.com Brand and Communication Director
MOËT HENNESSY
06.2017 - 02.2020
Temporary Director of Marketing
MONTBLANC
08.2016 - 11.2016
Associate Director, Product Marketing - Watches
CHANEL
04.2012 - 03.2016
Associate Director, Wholesale Marketing & Business Development
CHANEL
04.2012 - 11.2015
Marketing Manager, North America
LINKS OF LONDON & FOLLI FOLLIE
01.2011 - 04.2012
Marketing and Communications Consulting
INDEPENDENT CONSULTANT
01.2009 - 01.2010
Manager of Retail Events
CARTIER
01.2007 - 01.2009
Senior Manager, Public Relations
MOVADO GROUP
01.2000 - 01.2007
Senior Account Executive - Consumer Division
RICHARTZ, FLISS, CLARK AND POPE
01.1997 - 01.2000
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