Nara Zainadine
Fort Lauderdale,FL
Summary
Results-oriented category merchandising leader with 10 years of experience driving growth in DTC and consumer products. Expertise in managing category performance, including pricing, promotions, and assortment strategy for portfolios exceeding $57M. Skilled in leveraging data-driven insights and full-funnel e-commerce optimization to enhance conversion and profitability while balancing strategic planning with operational execution.
Overview
11
11
years of professional experience
Work History
Senior Category Manager
Scholastic
Remote
10.2024 - Current
- Oversee full P&L management of a $68 million portfolio, achieving significant revenue and margin improvements.
- Leverage market research to identify growth opportunities, launching a product that generated $2 million incrementally.
- Secure favorable vendor contracts to improve pricing and support marketing initiatives, boosting category performance.
- Develop product assortments based on consumer insights and performance analytics to elevate transaction productivity.
- Enhance merchandising across various channels to improve overall customer engagement metrics.
- Improve category growth strategy by optimizing assortment planning, pricing, and promotional efforts.
- Mentored junior team members on sourcing strategies, enhancing team skills in negotiation best practices.
Manager, Acquisition & Strategic Partnership
NBC Sports Next
Orlando, USA
01.2024 - 10.2024
- Led go-to-market planning for subscription products, developing targeting frameworks and lifecycle strategies for member acquisition.
- Refined pricing and promotional campaigns based on market insights, achieving 30% year-over-year membership growth.
- Owned end-to-end pricing strategy for GolfPass subscription products, driving continuous optimization through A/B testing.
- Designed and executed A/B and multivariate tests, refining product pricing through data-driven decisions.
- Leveraged consumer feedback and behavioral data to enhance product offerings, boosting retention and subscriber experience.
- Collaborated with product managers to implement site enhancements, improving user experience with new features.
- Analyzed market trends to inform strategic initiatives and drive data-driven decision-making.
- Managed project timelines and resources, delivering product launches on schedule.
Product Manager
Fanatics
Tampa, USA
03.2021 - 01.2024
- Launched new product category by executing market research, strategic assortment planning, and cross-functional leadership, generating 168% revenue growth in first year.
- Drove 40% growth in B2B and B2C account conversions, contributing to significant revenue expansion through targeted product initiatives.
- Utilized data analytics and consumer insights to identify market opportunities, optimizing assortments for channel-specific merchandising strategies.
- Managed end-to-end product lifecycle, collaborating with design, sourcing, merchandising, and eCommerce teams to ensure timely, high-quality product launches.
- Created key 'story products' that strengthened consumer connections and enhanced brand loyalty, driving deeper engagement.
- Led Nike licensor headwear portfolio, driving merchandising strategy and go-to-market execution for fan gear and on-field assortments across college football, MLB, and NFL. Achieved profitable growth and brand alignment through strategic initiatives.
- Mentored direct reports to foster a high-performance culture while presenting insights and recommendations to senior leadership for alignment on strategy.
Associate Product Manager
Fanatics
Tampa, USA
07.2019 - 03.2021
- Collaborated with cross-functional teams to maximize existing programs and identify new business opportunities, expanding market reach.
- Delivered insights through regular reporting on line development and seasonal performance, guiding strategic product decisions.
- Developed and implemented standard operating procedures for product management processes, facilitating timely calendar execution.
- Assisted product line managers in line planning and cross-functional initiatives to align business objectives and drive consumer engagement.
Replenishment Manager
Foot Locker
<ul>
<li>Analyzed sales trends to optimize replenishment strategies, improving turnover rates across stores.</li>
<li>Managed inventory levels and forecasted product needs to enhance stock efficiency across retail locations.</li>
<li>Collaborated with suppliers to secure timely merchandise delivery, reducing stockouts.</li>
<li>Coordinated with merchandising teams to align stock levels with promotional activities, increasing sales.</li>
</ul>, Florida
01.2018 - 01.2019
- Analyzed sales trends to optimize replenishment strategies, improving turnover rates across stores.
- Managed inventory levels and forecasted product needs to enhance stock efficiency across retail locations.
- Collaborated with suppliers to secure timely merchandise delivery, reducing stockouts.
- Coordinated with merchandising teams to align stock levels with promotional activities, increasing sales.
Assistant Buyer, Merchandise Assistant
HSN
<ul>
<li>Analyzed sales data to identify consumer trends that guided informed buying decisions.</li>
<li>Executed assortment planning to align buying and merchandising strategies with beauty category objectives.</li>
<li>Assessed product performance and promotional efforts to enhance category productivity.</li>
<li>Cultivated vendor relationships and coordinated product launches with teams to drive successful market entry.</li>
</ul>, Florida
01.2016 - 01.2018
- Analyzed sales data to identify consumer trends that guided informed buying decisions.
- Executed assortment planning to align buying and merchandising strategies with beauty category objectives.
- Assessed product performance and promotional efforts to enhance category productivity.
- Cultivated vendor relationships and coordinated product launches with teams to drive successful market entry.
Education
MBA - Entrepreneurship & Innovation
Florida International University
Miami, FL01-2022
Bachelor of Science - Fashion Merchandising
Kent State University
Kent, OH01-2016
Skills
- P&L management
- Assortment planning
- Product lifecycle management
- Market research
- Pricing strategy
- Demand forecasting
- Category growth
- Marketing coordination
- Supplier relationship management
- Process development
- Cross-functional collaboration
- Financial acumen
- E-commerce strategy
Languages
- Native fluency in Spanish
- Native fluency in Portuguese
Systems Tools
- Advanced Microsoft Excel
- SQL
- Power BI
- Tableau
- Airtable
- Asana
- Google Analytics
- BrandComply
- Figma
- Miro
Timeline
Senior Category Manager
Scholastic
10.2024 - Current
Manager, Acquisition & Strategic Partnership
NBC Sports Next
01.2024 - 10.2024
Product Manager
Fanatics
03.2021 - 01.2024
Associate Product Manager
Fanatics
07.2019 - 03.2021
Replenishment Manager
Foot Locker
01.2018 - 01.2019
Assistant Buyer, Merchandise Assistant
HSN
01.2016 - 01.2018
MBA - Entrepreneurship & Innovation
Florida International University
Bachelor of Science - Fashion Merchandising
Kent State University