Narina Swabsin
New York Metro Area
Summary
Dynamic marketing professional with expertise in social media management and customer engagement. At KR Coast, spearheaded campaigns that boosted brand exposure by 30%. Proven ability in strategic decision-making and partnership development, enhancing sales and customer retention. Adept at data analysis and visual merchandising, driving impactful results through innovative strategies and collaborative teamwork.
Overview
9
9
years of professional experience
Work History
Social Media Marketing
KR Coast
Belmar, NJ
03.2023 - Current
- Directed 15–20 product shoots, creating and curating content optimized for TikTok, Instagram, and website campaigns, leading to a 30% increase in brand exposure.
- Led targeted advertising campaigns across social media platforms, managing campaign budgets and audience segmentation to increase social engagement and website sales by 35% within three months.
- Analyzed sales and new business data using website analytics to identify trends and insights, developing data-driven strategies that improved customer retention by 12%.
- Delivered 10 reports of research findings, translating data into graphics and written summaries that influenced strategic decisions for key stakeholders.
- Collaborated with cross-functional teams to align social media initiatives with business objectives, contributing to 4 product launches and increasing social media engagement by 25%.
Guest and Event Sales Associate
Nothing Bundt Cakes
Princeton, NJ
08.2016 - Current
- Cultivated memorable customer interactions by customizing orders, increasing average order value by $10–$20 while strengthening customer relationships and repeat visits.
- Facilitated event and group sales by guiding customers through custom orders, determining accurate quantities and timelines, and achieving a 4.5/5 satisfaction rating.
- Championed brand representation in a high-volume sales environment, processing POS transactions with 99.8% accuracy and zero complaints.
- Modernized product presentation by collecting customer feedback, leading to three key product design improvements and higher customer satisfaction.
- Managed event sales and customer relationships as the main point of contact, increasing event bookings by 80% within the first year.
- Partnered with nonprofit organizations and schools for fundraising events, helping raise $300–$1,000 per event through tailored promotions.
- Drove sales through targeted outbound presentations to hospitals and corporations, achieving an average deal size of $1,500 per event.
- Forged lasting relationships with hospital administrators to secure future bookings.
Store Manager
Nothing Bundt Cakes
Princeton, NJ
08.2016 - Current
- Managed a team of 10 staff members, ensuring optimal staffing levels and efficient daily operations in the bakery and front-of-store.
- Cultivated relationships with sales partners, expanding the network and securing mutually beneficial partnerships that led to 15–20% increase in sales partner revenue.
- Analyzed sales and product data, tracking sales trends, identifying top-selling items, and adjusting strategies to maximize profitability by 10–15%.
- Spearheaded quarterly product launches, creating visually appealing storefront displays, introducing new flavors, and boosting customer engagement, resulting in a 25–40% increase in sales.
Education
Bachelor of Science - Business Administration with a Concentration in Marketing and Management
Monmouth University
Long Branch, NJ12-2025
Bachelor of Science - Health Administration
Scranton University
Scranton, PA09.2019
Skills
Sales Strategy, Event Planning, Customer Engagement, Brand Visibility, Lead Generation, Sales Presentations, Partnership Development, Visual Merchandising, Product Launches, Promotional Campaigns, Market Research, Social Media Management, Content Creation, Video Recording, Photography, Editing, TikTok, Instagram, Social Media Analytics, Influencer Marketing, Email Marketing, Paid Advertising (PPC), Content Marketing, Data Analysis, Sales Trend Analysis, Market Growth Analysis, Target Audience Segmentation, Reporting, Strategic Decision-Making, A/B Testing, Campaign Performance Analysis, ROI Analysis, Data Visualization, Statistical Analysis, Strategic Management, Marketing Research, Consumer Behavior, International Marketing, Budget Management, Profitability Maximization, Operations Management, Team Management, Staff Training, Inventory Management, Customer Service
Timeline
Social Media Marketing
KR Coast
03.2023 - Current
Guest and Event Sales Associate
Nothing Bundt Cakes
08.2016 - Current
Store Manager
Nothing Bundt Cakes
08.2016 - Current
Bachelor of Science - Business Administration with a Concentration in Marketing and Management
Monmouth University
Bachelor of Science - Health Administration
Scranton University