Narine Petrosyan

•Lead daily loyalty program operations and oversee strategy implementation, serving as the go-to expert while reporting directly to the Loyalty Director.

• Build campaigns in Session M and partners with creative teams to develop compelling assets and messaging that drives program success.

• Plan and execute multi-channel marketing campaigns and promotions, collaborating with cross-functional teams including ecomm, retail, marketing, creative, merchandising, legal, and analytics to ensure seamless execution.

• Present post-campaign analysis, channel strategies, and long range plans to senior leadership and the broader marketing team, driving data driven decision making and fostering alignment on strategic priorities.

• Collaborate with IT and Session M campaign managers to implement and integrate new loyalty program features, ensuring seamless functionality and alignment with overall program goals.

• Collaborated with retention leadership to plan and execute content for the brand homepage, landing pages, brand app, and emails, supporting both B2C and B2B customer experiences.

• Developed and managed segmented journeys across the website, tailoring experiences for diverse customer types such as parents vs. teachers, members vs. non-members, B2C vs. B2B, and personalizing interactions between web and retail audiences.

•Worked closely with eCommerce teams to define requirements for go-lives, handing off content and direction for all web updates, successfully completing over 100 updates within the first year.

• Partnered with creative teams to request, create, and deliver assets for all digital breakpoints, ensuring briefs are followed to uniquely achieve lakeshore’s approachable yet upscale brand positioning.

• Collaborated with leadership to develop and maintain a multi-channel marketing calendar, coordinate cross-functional projects, and manage creative briefs to ensure timely execution of campaigns.

• Deployed and analyzed email campaigns, executed A/B tests, and leveraged consumer surveys and site data to create impactful, data-driven marketing strategies.

• Monitored and maintained sales, traffic, and campaign reports, provide ad hoc reports for leadership, and implement web conversion tests to optimize on-site performance.

• Partnered with the Community Management team to enhance customer experience, integrate feedback across touchpoints, and research best practices for continuous improvement across all marketing channels.

• Developed and manage marketing collateral, proposals, presentations, reports, and creative projects while ensuring brand consistency across all communications and materials.

• Wrote, edited, and proofread copy for various marketing channels, including packaging, training manuals, promotional materials, blogs, emails, website content, videos, and advertisements.

• Coordinate communication and collaboration across multiple departments, leading support on product launches, promotions, programs, and interdepartmental needs such as events, exhibitions, and special projects.

• Assisted in website content management, conduct market research to inform strategy, and maintain departmental SOPs.

• Oversaw pre-launch sample distribution, review artwork files for branding alignment, and support the Marketing Manager with additional projects and initiatives.

• Served as interim Brand Manager and Senior Brand Manager, reporting to the VP of Marketing, while overseeing key responsibilities during vacancies.

•Created and manage the Marketing Promotional Calendar, collaborating with sales and demand planning teams to forecast and execute successful retail promotions.

• Lead project management meetings with Sales, Education, Global Marketing, and Communications teams to ensure successful activations across digital and social channels.

• Managed a $1.25M annual budget, prioritize spending based on brand goals, develop pricing models to maintain profit margins, and drive brand awareness through strategic advertising.

•Collaborated with procurement, creative services, and Brand teams to source POS materials, execute campaigns, enhance portfolio strategies, and strengthen product expertise through training, market visits, and trade show participation.

• Delivered exceptional customer service in high-pressure environments while managing daily tasks and assisting the Executive Team with time-sensitive and confidential priorities.

• Supported Sales and Marketing Teams in driving growth for multi-million dollar brands through key initiatives, competitive research, and internal/external presentations.

• Oversaw the product creation process from inception to completion, ensuring successful product placements and launches with key distributors.

•Managed projects such as influencer outreach, inventory management, retail displays, and provide support for trade shows, including planning and executing Premiere Orlando, a major national event.