Nastacia Nickolaou
Richmond
Summary
Digital media strategist with a proven track record of expanding online audiences and optimizing multi-platform campaigns to enhance brand visibility and engagement. Expertise in crafting compelling digital narratives that resonate with target demographics, combined with a solid foundation in media production and influencer-led initiatives.
Overview
7
7
years of professional experience
Work History
Founding President
Summit Models Management
Los Angeles, CA
01.2022 - 01.2025
- Developed and executed targeted digital marketing initiatives to elevate engagement and visibility for athletes and influencers.
- Designed and executed comprehensive content strategies aimed at boosting audience growth and amplifying messaging across various digital channels.
- Developed content calendars that featured trending video ideas. Supported coordination of shoot days to align with brand identity and project schedules. Aided in crafting campaign narratives and digital communication strategies for Brooke Pinto.
- Spearheaded brand partnership campaigns and negotiations with national companies including Celsius, Seabob Technologies, Fashion Nova, BYLT, and Under Armour.
- Directed content production for live-stream strategy and managed post-production processes, including caption editing and analytics review.
- Leveraged online momentum to drive monetization and deliver tangible outcomes via brand collaborations and TikTok creator resources.
Broadcast Journalist
The Knockturnal - Digital Media Outlet
Los Angeles, CA
01.2018 - 01.2025
- Conducted in-depth celebrity interviews and crafted engaging digital articles to enhance audience interaction with entertainment content.
- Produced and edited news segments for broadcast, ensuring accuracy and clarity.
- Researched current events and trends to develop compelling story angles.
Media Coordinator
Entertainment Tonight - CBS Studio City
Los Angeles
01.2018 - 01.2020
- Collaborated with directors to craft compelling editorial packages for CBS, ensuring cohesive narrative flow and effective on-air messaging.
- Developed and framed content, building skills directly applicable to campaign messaging, rapid-response digital strategy, and audience persuasion.
- Coordinated media outreach initiatives to enhance brand visibility and audience engagement.
Education
Bachelor of Arts - Media Arts & Design, Journalism, Film Studies
James Madison University
01.2018
Skills
- Media curation and editorial writing
- Sponsorship engagement optimization
- Performance tracking expertise
- Knowledge of digital content relevance
- Software & Creative Tools: Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom), basic digital ad platforms
- Media relations
- Entrepreneurial and innovative
- Strategic visioning
Other Media Related Experience:
- Richmond Magazine (Editorial Intern)
- The Television Academy - The Primetime Emmy's (Marketing Intern)
- JMU's Breeze TV and Newspaper (Lead Reporter + Editor) (Won Virginia Press Association Award for ‘Best Live Coverage’ in 2017)
Timeline
Founding President
Summit Models Management
01.2022 - 01.2025
Broadcast Journalist
The Knockturnal - Digital Media Outlet
01.2018 - 01.2025
Media Coordinator
Entertainment Tonight - CBS Studio City
01.2018 - 01.2020
Bachelor of Arts - Media Arts & Design, Journalism, Film Studies
James Madison University