Natalie Beck
Cave Creek,AZ
Summary
Accomplished, strategic-thinking Communications Director with 20 years of experience growing client bases via strategic marketing. Works with major corporate clients to identify and address public, media and promotional needs. History of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Proactive and achievement-oriented director bringing communications, marketing and leadership experience with special emphasis helping national retail clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
24
24
years of professional experience
Work History
Communications Director, Vice President
National Bank of Arizona
01.2019 - 10.2023
- Spearhead development and deployment of social responsibility programs, including community programs and outreach development programs, for National Bank of Arizona.
- Drive awareness and engagement by introducing and directing execution of internal marketing and communication plans for the bank and across all affiliates.
- Oversee setup and administration of employee reward and recognition programs to motivate employees, facilitate healthy competition, increase retention and recruiting, and accomplish business goals.
- Direct all employee communications, events, Town Halls, Market Leadership Meetings, Sales Award Events, and incentive trips.
- Develop content for marketing for all CEO-directed and leadership communications related to marketing campaigns, events, organizational restructuring, and other matters for various communication channels.
- Support CEO and Executive team by preparing materials/content for every scheduled speaking engagement.
- Implement brand standards and design consistency across all projects and creative assets to facilitate accomplishment of short-term and long-term goals, as well as to enhance overall customer experience.
- Incorporate the bank’s vision, mission, and values into CEO’s communication platform to engage and align employees in executing company goals to serve clients and community better.
- Manage team of direct reports, and manage all project deliverables, focused on subjects such as ROI, budget management, operations, and compliance.
- Design analytical approach to measure impact and gather data to present reach and engagement to derive insights from all communication strategies.
- Enhanced company reputation by developing and implementing strategic communication plans.
- Developed strong relationships with key media contacts, resulting in increased positive coverage.
- Created and managed internal communication channels to improve employee engagement and morale.
- Collaborated with cross-functional teams for integrated marketing initiatives that drove business growth.
- Spearheaded corporate event planning, ensuring seamless execution of high-profile conferences and meetings.
- Mentored junior team members, fostering professional development and a culture of continuous improvement.
- Developed comprehensive communication strategies for mergers and acquisitions, facilitating seamless transitions for all stakeholders involved.
- Led corporate philanthropy initiatives by coordinating community outreach efforts that positively impacted local communities.
- Managed external agency partnerships to ensure consistent branding across various channels.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Wrote and distributed press releases to increase brand visibility.
Board Member
Arizona Council for Economic Education
01.2019 - Current
- Work with other members to plan, organize, and manage events for council and function as Education Chairperson at the 2023 10th Annual Fundraising Gala.
- Spearhead setup, organization, and facilitation of council meetings to discuss key issues; coordinated and oversaw logistics for the council’s operations.
- Coordinate and manage marketing efforts, focusing on revenue retention and growth through organic channels
- Serve as Marketing/PR/Communication Chairperson and communicate all committee .decisions/recommendations to board.
- Enhanced shareholder value by developing and implementing strategic initiatives.
- Provided guidance and leadership on strategic planning initiatives and organizational development.
Marketing Consultant
Beck Marketing Services
01.2007 - Current
- Demonstrate expertise in creating and integrating content across all marketing channels, such as TV, radio, digital, SEO optimization, social media, paid media, mobile, offline, and print
- Oversee a portfolio of clients, including but not limited to UNICEF, M&I Bank, First Niagara Bank, Biltmore Bank, Comfort Keepers, and Simply Implants Institute
- Conceptualize and develop solutions to ensure clients were up to date with dynamic requirements for social and search platforms and environments
- Collaborate with clients to brainstorm and develop unique marketing solutions to increase revenue growth, and outline roadmap for future programs, helping clients overcome business challenges
- Successfully construct pitches for unpaid media coverage by leveraging past journalism educational experience/expertise
- Manage PR, media relations, and traditional marketing communications for wide portfolio of clients, including UNICEF campaigns to top donors.
- Enhanced client satisfaction with implementation of comprehensive market research and analysis.
- Managed campaigns for various clients that consistently exceeded sales goals.
Board Member
Stepping Stones of Hope
01.2010 - Current
- Discuss PR opportunities with organization’s leadership, and secure free media coverage about programs and missions
- Direct design and deployment of new, visually appealing, user-friendly website to enhance their brand identity and fundraising generation.
- Plan and chair meetings with other board members to discuss success of ongoing campaign, identify problems areas, and develop ideas to guarantee continued success and growth.
- Oversee entire financial areas of organization, including budget preparation, risk management, financial planning, and cash management, while ensuring accurate and complete financial reporting.
- Identify industry trends and develop strategies that benefit the non-profit; plan and coordinate execution of marketing campaigns aimed at increasing visibility.
- Championed corporate governance best practices, improving overall board performance and accountability.
- Guided organization through periods of change by providing strong leadership during transitions and restructures.
National Business Banking Marketing Manager
JP Morgan Chase Bank
01.2000 - 12.2006
- Formulated bank’s segment marketing strategy and program development, including data mining, evaluation, and analysis of best clients
- Drove brand awareness, consistency, and insights into customer buying behavior by directing execution of national advertising campaigns
- Collaborated with product managers on key deliverables to strategically position and promote products to both internal and external audiences for fee income generation, client retention, and client expansion
- Cultivated relationships and partnerships with other key players, such as vendors, advertising agencies, and creative artists
- Brainstormed and created tactical plan to market to “like” business customers, employing personalized marketing campaigns.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
Education
Bachelor of Arts - Communications/Org Comm
Arizona State University
Tempe, AZSkills
- Oral & Written Communication
- PR Strategy & Storytelling
- Strategic Planning
- Stakeholder Engagement/Alignment
- Funnel Focus Marketing
- Cross-Functional Collaboration
- Conflict Resolution
- Creative Team Leadership
- Executive Communication
- Multitasking & Prioritizing
- Organizational Skills
- Culture Development
- Planning & Development
- Visual Communications
- PR Agency Experience
- Conflict Mediation
Timeline
Communications Director, Vice President
National Bank of Arizona
01.2019 - 10.2023
Board Member
Arizona Council for Economic Education
01.2019 - Current
Board Member
Stepping Stones of Hope
01.2010 - Current
Marketing Consultant
Beck Marketing Services
01.2007 - Current
National Business Banking Marketing Manager
JP Morgan Chase Bank
01.2000 - 12.2006
Bachelor of Arts - Communications/Org Comm
Arizona State University
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