Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic
Natachia Laurendine

Natachia Laurendine

MULTIMEDIA DESIGNER
McKinney,TX

Summary

Dynamic and results-oriented multimedia designer with a proven track record of creating innovative animations, compelling logos, impactful videos, and digital elements for a wide range of media projects. Meticulous attention to detail, passion for graphic design, strong communication skills, and excellent time management. Eager to apply expertise in a multimedia designer role at a forward-thinking company.

Overview

35
35
years of professional experience
5
5
years of post-secondary education

Work History

Multimedia Designer

Blankenship Change Consulting
07.2021 - Current
  • Created innovative multimedia animations and compelling logo and banner designs, while delivering impactful video editing and producing digital elements for various multimedia projects
  • Responsible for video conception through to final production, including storyboarding, editing, voice-over integration, music and sound effect selection, and synchronizing voice-over with animation
  • Created original multimedia animations and video and edited videos for brand marketing
  • Developed and implemented visual concepts for all promotional campaigns
  • Designed print materials, revamped websites, and produced digital elements for various media projects
  • Collaborated with project managers and project leads to ensure project requirements and deadline were met
  • Designed logos, infographics, interactive PDFs, email banners animated GIFs
  • Implemented the latest design trends and techniques, resulting in a 25% increase in user interactions and positive feedback

Multimedia Designer

ARGO Data Resource Corporation
07.2016 - 07.2021
  • Ideate and design engaging and innovative content across all channels, including digital assets, blogs, videos, white papers, business presentations, infographics, and events/trade shows
  • Develop and manage an overall creative strategy for marketing campaigns, ensuring a cohesive visual expression across all assets
  • Energize brand awareness while maintaining consistent design standards across the corporation
  • Spearheaded the design team for a $150 million financial institution and healthcare software company, driving creative initiatives and enhancing brand identity
  • Increased website traffic from 10% to 40% in just three months by conceptualizing and developing eye-catching infographics, iconography, imagery, and optimized landing pages
  • Played a crucial role in helping ARGO achieve a significant milestone by winning its first design award in 2020, utilizing skills in Adobe Creative Suite, including After Effects, Premiere Pro, and Audition
  • Achieved a 30% increase in social media engagement over one year by designing compelling customer-facing imagery for social media posts
  • Increased booth traffic during trade shows by 5% to 35% over a year through the creation of visually impactful displays

Graphic Designer II

Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
08.2001 - 07.2016
  • Conceptualized and developed award-winning brand and marketing campaigns, overseeing their delivery across traditional and digital media while providing thought leadership throughout the process
  • Designed and implemented creative themes for the Employee Retirement System of TX Summer Open Enrollment, showcasing a clean and modern design across all marketing materials, including enrollment guides, direct mailers, email banners, digital ads, event posters, and flyers
  • Conceptualized and produced Open Enrollment Direct Mail Welcome Packets for the Federal Employee Program, which included member welcome letters, flyers, mini posters, postcards, email banners, and digital ads
  • Designed visual communications for sales meetings and events, as well as digital employee communications such as e-newsletters, e-banners, and print media including brochures, guides, advertisements, calendars, invitations, holiday cards, and t-shirts

Art Director

G.Mc & Company Advertising
05.1996 - 05.1999

Senior Graphic Designer

Casino Magic Advertising
11.1994 - 12.1996

Senior Graphic Designer

SPAR Inc. Advertising
08.1990 - 11.1994

Education

Bachelor of Fine Arts -

University of New Orleans
New Orleans, Louisiana
08.1985 - 12.1990

Skills

Abobe Creative Suite

Awards

  • 2021, Graphic Design USA - American Graphic Design Award
  • 2020, Graphic Design USA - American Graphic Design Award
  • 2015, Graphic Design USA Health & Wellness Awards (2)
  • 2015, Communicator Awards - Gold Award of Excellence (1) and Silver Award of Distinction (2)
  • 2015, Graphic Design USA American In-house Design Awards (3)
  • 2013, Calendar Marketing Association (National Calendar Awards) - Silver Award
  • 2010, 27th Annual Healthcare Advertising Awards - Merit Award
  • 2009, 26th Annual Healthcare Advertising Awards - Merit Award
  • 2009, Graphic Design USA American In-house Design Award
  • 2008, HCSC Best of Blue - Honorable Mention
  • 2008, Graphic Design USA American In-house Design Award
  • 2008, SIAA Fifth Annual Service Industry Advertising Awards - Merit Award
  • 2006, Graphic Design USA American In-house Design Awards (3)
  • 2005, Graphic Design USA American In-house Design Awards (2)
  • 1999, Citation of Excellence from the Ad Club of New Orleans
  • 1997, ADDY Award and Citation of Excellence from the Ad Club of New Orleans
  • 1996, ADDY Award and Citation from the Mississippi Gulf Coast Ad Club
  • 1995, National Paperboard Competition Golden Award Winner
  • 1995, World Packaging Award

Timeline

Multimedia Designer

Blankenship Change Consulting
07.2021 - Current

Multimedia Designer

ARGO Data Resource Corporation
07.2016 - 07.2021

Graphic Designer II

Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
08.2001 - 07.2016

Art Director

G.Mc & Company Advertising
05.1996 - 05.1999

Senior Graphic Designer

Casino Magic Advertising
11.1994 - 12.1996

Senior Graphic Designer

SPAR Inc. Advertising
08.1990 - 11.1994

Bachelor of Fine Arts -

University of New Orleans
08.1985 - 12.1990
Natachia LaurendineMULTIMEDIA DESIGNER