Natachia Laurendine
MULTIMEDIA DESIGNER
McKinney,TX
Summary
Dynamic and results-oriented multimedia designer with a proven track record of creating innovative animations, compelling logos, impactful videos, and digital elements for a wide range of media projects. Meticulous attention to detail, passion for graphic design, strong communication skills, and excellent time management. Eager to apply expertise in a multimedia designer role at a forward-thinking company.
Overview
35
35
years of professional experience
5
5
years of post-secondary education
Work History
Multimedia Designer
Blankenship Change Consulting
07.2021 - Current
- Created innovative multimedia animations and compelling logo and banner designs, while delivering impactful video editing and producing digital elements for various multimedia projects
- Responsible for video conception through to final production, including storyboarding, editing, voice-over integration, music and sound effect selection, and synchronizing voice-over with animation
- Created original multimedia animations and video and edited videos for brand marketing
- Developed and implemented visual concepts for all promotional campaigns
- Designed print materials, revamped websites, and produced digital elements for various media projects
- Collaborated with project managers and project leads to ensure project requirements and deadline were met
- Designed logos, infographics, interactive PDFs, email banners animated GIFs
- Implemented the latest design trends and techniques, resulting in a 25% increase in user interactions and positive feedback
Multimedia Designer
ARGO Data Resource Corporation
07.2016 - 07.2021
- Ideate and design engaging and innovative content across all channels, including digital assets, blogs, videos, white papers, business presentations, infographics, and events/trade shows
- Develop and manage an overall creative strategy for marketing campaigns, ensuring a cohesive visual expression across all assets
- Energize brand awareness while maintaining consistent design standards across the corporation
- Spearheaded the design team for a $150 million financial institution and healthcare software company, driving creative initiatives and enhancing brand identity
- Increased website traffic from 10% to 40% in just three months by conceptualizing and developing eye-catching infographics, iconography, imagery, and optimized landing pages
- Played a crucial role in helping ARGO achieve a significant milestone by winning its first design award in 2020, utilizing skills in Adobe Creative Suite, including After Effects, Premiere Pro, and Audition
- Achieved a 30% increase in social media engagement over one year by designing compelling customer-facing imagery for social media posts
- Increased booth traffic during trade shows by 5% to 35% over a year through the creation of visually impactful displays
Graphic Designer II
Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
08.2001 - 07.2016
- Conceptualized and developed award-winning brand and marketing campaigns, overseeing their delivery across traditional and digital media while providing thought leadership throughout the process
- Designed and implemented creative themes for the Employee Retirement System of TX Summer Open Enrollment, showcasing a clean and modern design across all marketing materials, including enrollment guides, direct mailers, email banners, digital ads, event posters, and flyers
- Conceptualized and produced Open Enrollment Direct Mail Welcome Packets for the Federal Employee Program, which included member welcome letters, flyers, mini posters, postcards, email banners, and digital ads
- Designed visual communications for sales meetings and events, as well as digital employee communications such as e-newsletters, e-banners, and print media including brochures, guides, advertisements, calendars, invitations, holiday cards, and t-shirts
Art Director
G.Mc & Company Advertising
05.1996 - 05.1999
Senior Graphic Designer
Casino Magic Advertising
11.1994 - 12.1996
Senior Graphic Designer
SPAR Inc. Advertising
08.1990 - 11.1994
Education
Bachelor of Fine Arts -
University of New Orleans
New Orleans, Louisiana 08.1985 - 12.1990
Skills
Abobe Creative Suite
Awards
- 2021, Graphic Design USA - American Graphic Design Award
- 2020, Graphic Design USA - American Graphic Design Award
- 2015, Graphic Design USA Health & Wellness Awards (2)
- 2015, Communicator Awards - Gold Award of Excellence (1) and Silver Award of Distinction (2)
- 2015, Graphic Design USA American In-house Design Awards (3)
- 2013, Calendar Marketing Association (National Calendar Awards) - Silver Award
- 2010, 27th Annual Healthcare Advertising Awards - Merit Award
- 2009, 26th Annual Healthcare Advertising Awards - Merit Award
- 2009, Graphic Design USA American In-house Design Award
- 2008, HCSC Best of Blue - Honorable Mention
- 2008, Graphic Design USA American In-house Design Award
- 2008, SIAA Fifth Annual Service Industry Advertising Awards - Merit Award
- 2006, Graphic Design USA American In-house Design Awards (3)
- 2005, Graphic Design USA American In-house Design Awards (2)
- 1999, Citation of Excellence from the Ad Club of New Orleans
- 1997, ADDY Award and Citation of Excellence from the Ad Club of New Orleans
- 1996, ADDY Award and Citation from the Mississippi Gulf Coast Ad Club
- 1995, National Paperboard Competition Golden Award Winner
- 1995, World Packaging Award
Timeline
Multimedia Designer
Blankenship Change Consulting
07.2021 - Current
Multimedia Designer
ARGO Data Resource Corporation
07.2016 - 07.2021
Graphic Designer II
Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
08.2001 - 07.2016
Art Director
G.Mc & Company Advertising
05.1996 - 05.1999
Senior Graphic Designer
Casino Magic Advertising
11.1994 - 12.1996
Senior Graphic Designer
SPAR Inc. Advertising
08.1990 - 11.1994
Bachelor of Fine Arts -
University of New Orleans
08.1985 - 12.1990
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