Natachia Laurendine
MULTIMEDIA DESIGNER
McKinney,TX
Summary
Dynamic and results-oriented multimedia designer with a proven track record of creating innovative animations, compelling logos, impactful videos, and digital elements for a wide range of media projects. Meticulous attention to detail, passion for graphic design, strong communication skills, and excellent time management. Eager to apply expertise in a multimedia designer role at a forward-thinking company.
Overview
35
35
years of professional experience
5
5
years of post-secondary education
Work History
Multimedia Designer
Blankenship Change Consulting
07.2021 - Current
- Created innovative multimedia animations and compelling logo and banner designs, while delivering impactful video editing and producing digital elements for various multimedia projects
- Responsible for video conception through to final production, including storyboarding, editing, voice-over integration, music and sound effect selection, and synchronizing voice-over with animation
- Created original multimedia animations and video and edited videos for brand marketing
- Developed and implemented visual concepts for all promotional campaigns
- Designed print materials, revamped websites, and produced digital elements for various media projects
- Collaborated with project managers and project leads to ensure project requirements and deadline were met
- Designed logos, infographics, interactive PDFs, email banners animated GIFs
- Implemented the latest design trends and techniques, resulting in a 25% increase in user interactions and positive feedback
Multimedia Designer
ARGO Data Resource Corporation
07.2016 - 07.2021
- Ideate and design engaging and innovative content across all channels, including digital assets, blogs, videos, white papers, business presentations, infographics, and events/trade shows
- Develop and manage an overall creative strategy for marketing campaigns, ensuring a cohesive visual expression across all assets
- Energize brand awareness while maintaining consistent design standards across the corporation
- Spearheaded the design team for a $150 million financial institution and healthcare software company, driving creative initiatives and enhancing brand identity
- Increased website traffic from 10% to 40% in just three months by conceptualizing and developing eye-catching infographics, iconography, imagery, and optimized landing pages
- Played a crucial role in helping ARGO achieve a significant milestone by winning its first design award in 2020, utilizing skills in Adobe Creative Suite, including After Effects, Premiere Pro, and Audition
- Achieved a 30% increase in social media engagement over one year by designing compelling customer-facing imagery for social media posts
- Increased booth traffic during trade shows by 5% to 35% over a year through the creation of visually impactful displays
Graphic Designer II
Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
08.2001 - 07.2016
- Conceptualized and developed award-winning brand and marketing campaigns, overseeing their delivery across traditional and digital media while providing thought leadership throughout the process
- Designed and implemented creative themes for the Employee Retirement System of TX Summer Open Enrollment, showcasing a clean and modern design across all marketing materials, including enrollment guides, direct mailers, email banners, digital ads, event posters, and flyers
- Conceptualized and produced Open Enrollment Direct Mail Welcome Packets for the Federal Employee Program, which included member welcome letters, flyers, mini posters, postcards, email banners, and digital ads
- Designed visual communications for sales meetings and events, as well as digital employee communications such as e-newsletters, e-banners, and print media including brochures, guides, advertisements, calendars, invitations, holiday cards, and t-shirts
Art Director
G.Mc & Company Advertising
05.1996 - 05.1999
Senior Graphic Designer
Casino Magic Advertising
11.1994 - 12.1996
Senior Graphic Designer
SPAR Inc. Advertising
08.1990 - 11.1994
Education
Bachelor of Fine Arts -
University of New Orleans
New Orleans, Louisiana 08.1985 - 12.1990
Skills
Abobe Creative Suite
Final Cut Pro
Keynote
Microsoft Office
BrightAuthor
Creative Direction
Motion Graphics
Video Creation
Image editing
Sound editing
Video editing
Digital Displays
Campaign Conceptualization
Strategy
Digital Illustration
Design layout
Image manipulation
Video composing
Story telling
Collaboration
Thought Leadership
Emotional Intelligence
Growth Mindset
Awards
- 2021, Graphic Design USA - American Graphic Design Award
- 2020, Graphic Design USA - American Graphic Design Award
- 2015, Graphic Design USA Health & Wellness Awards (2)
- 2015, Communicator Awards - Gold Award of Excellence (1) and Silver Award of Distinction (2)
- 2015, Graphic Design USA American In-house Design Awards (3)
- 2013, Calendar Marketing Association (National Calendar Awards) - Silver Award
- 2010, 27th Annual Healthcare Advertising Awards - Merit Award
- 2009, 26th Annual Healthcare Advertising Awards - Merit Award
- 2009, Graphic Design USA American In-house Design Award
- 2008, HCSC Best of Blue - Honorable Mention
- 2008, Graphic Design USA American In-house Design Award
- 2008, SIAA Fifth Annual Service Industry Advertising Awards - Merit Award
- 2006, Graphic Design USA American In-house Design Awards (3)
- 2005, Graphic Design USA American In-house Design Awards (2)
- 1999, Citation of Excellence from the Ad Club of New Orleans
- 1997, ADDY Award and Citation of Excellence from the Ad Club of New Orleans
- 1996, ADDY Award and Citation from the Mississippi Gulf Coast Ad Club
- 1995, National Paperboard Competition Golden Award Winner
- 1995, World Packaging Award
Timeline
Multimedia Designer
Blankenship Change Consulting
07.2021 - Current
Multimedia Designer
ARGO Data Resource Corporation
07.2016 - 07.2021
Graphic Designer II
Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
08.2001 - 07.2016
Art Director
G.Mc & Company Advertising
05.1996 - 05.1999
Senior Graphic Designer
Casino Magic Advertising
11.1994 - 12.1996
Senior Graphic Designer
SPAR Inc. Advertising
08.1990 - 11.1994
Bachelor of Fine Arts -
University of New Orleans
08.1985 - 12.1990