Natalee Jarrett
Charlotte,NC
Summary
Senior leader with extensive experience at Charlotte FC, specializing in partnership development and execution. Successfully built the partner roster to more than 50 in four seasons, contributing to revenue ranking among the league's top five. Skilled in strategic initiatives and team leadership, promoting cross-functional collaboration to improve organizational performance.
Overview
14
14
years of professional experience
Work History
Senior Director, Partnership Marketing
Charlotte FC
Charlotte, NC
03.2020 - Current
- Led the development of the MLS expansion team's corporate partnerships department and foundational strategy.
- Onboarded 30+ partners before the team's inaugural season in 2022, and helped grow the business to the top five in revenue in the league.
- Managed a team of up to three partnership marketing account managers.
- Provided partners with mid-season and end-of-year business reports to track asset delivery and ROI.
- Planned and executed client events, such as corporate partner away trips, the annual partner summit, and contractual, non-matchday events.
- Implemented strategic initiatives to enhance organizational performance and operational efficiency.
- Collaborated with cross-functional teams to drive project alignment and resource allocation.
- Oversaw budget planning processes to ensure alignment with organizational objectives.
Vice President, Corporate Partnerships & Communications
World TeamTennis
01.2012 - 01.2017
- Developed sponsorship proposals for potential national and regional business partners, including one that secured a multi-year, multi-million-dollar title sponsorship and renewal for the league.
- Prepared the annual league overview, year-end wrap reports and any sponsorship materials for internal and external distribution.
- Planned and operated multi-city activations including VIP hospitality functions and in-match promotions for national sponsors during WTT events.
- Drafted/reviewed agreements for league sponsors and talent and generated/monitored all payment invoices for corporate partners and talent.
- Managed the sponsor benefits of 30+ event partners for the annual Smash Hits charity event benefiting the Elton John AIDS Foundation, which is co-hosted by Billie Jean King and Sir Elton John.
- Organized the seating and ticket distribution for Wimbledon, US Open Suite and other special events.
Client Services Manager
Charlotte Knights
- Led the management of relationships and requests for over 100 Charlotte Knights sponsors, including marketing and promotional assets, in-game digital elements, theme night activations, and ticket and hospitality plans.
- Helped strategize contract renewals and investment increases for more than a third of the sponsors on the organization's roster for 2019.
- Communicated regularly with client leads or agency liaisons to ensure that fulfillment was meeting expectations, and also addressed areas for increased exposure or integration of important client initiatives.
- Formatted and reviewed contracts, and also scheduled and tracked more than 300 invoices and payments for the corporate sales department.
- Supported ticket sales, marketing, communications, entertainment, and community relations departments through the implementation of cross-functional sponsorship programs.
Director, Marketing & Partnerships
Women's Sports Foundation
- Conducted day-to-day communication with national partners to ensure that all project requests were addressed, deadlines were met, and deliverables were executed.
- Supervised the launch of two new national campaigns with an automotive partner and a media partner, while serving as the project lead on both of those accounts.
- Communicated frequently with agency contacts to formulate internal strategies, track assets, and evaluate the performance of the contractual obligations.
- Produced and assessed editorial content and collateral to establish consistency of key message points across all internal planning documents, and above-the-line marketing materials.
- Served as a leader of the sponsorship activation and events team, including managing the partner benefits for the Foundation's annual fundraiser, with more than 600 guests in attendance.
- Formed collaborative relationships with colleagues, board members, donors, and external contacts.
Education
Business Essentials Certificate -
UNC Kenan-Flagler Business School
01.2011
B.A. - Journalism, English
University of North Carolina at Chapel Hill
05.2010
Skills
- Partnership development
- Budget management
- Event planning
- Client relationship management
- Strategic initiatives
- Cross-functional collaboration
- Team leadership
- Creative thinking
- Problem resolution
Timeline
Senior Director, Partnership Marketing
Charlotte FC
03.2020 - Current
Vice President, Corporate Partnerships & Communications
World TeamTennis
01.2012 - 01.2017
Client Services Manager
Charlotte Knights
Director, Marketing & Partnerships
Women's Sports Foundation
Business Essentials Certificate -
UNC Kenan-Flagler Business School
B.A. - Journalism, English
University of North Carolina at Chapel Hill