Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Languages
Timeline
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Natali Cabrera

Whittier,CA

Summary

Results-driven Sales Manager with expertise in strategic planning, team leadership, and sales forecasting. Skilled in market analysis and CRM software utilization to enhance performance tracking and drive revenue growth.

Overview

23
23
years of professional experience

Work History

Sales Manager

Dealer Center
Los Angeles, California
05.2020 - 08.2024
  • Develop and implement strategic sales plans to achieve business goals.
  • Set sales targets and quotas in alignment with company objectives.
  • Analyze market trends, customer data, and competitors to identify new opportunities.
  • Monitor daily, weekly, and monthly sales performance
  • Prepare and present detailed sales reports to senior management.
  • Improve sales processes and remove inefficiencies
  • Recruit, train, and mentor sales representatives or account managers.
  • Assign sales territories and monitor team performance.
  • Conduct regular team meetings and performance reviews.
  • Foster a high-performing and motivated sales culture.

CRM Specialist Lead

Dealer Center
Los Angeles, California
02.2015 - 05.2020
  • Design and implement CRM strategies to increase customer retention and loyalty
  • Work closely with sales and marketing to align CRM initiatives with business goals
  • Train internal teams on CRM best practices and usage
  • Provide ongoing support and troubleshoot issues within the CRM platform
  • Gather user feedback and implement improvements to enhance usability
  • Set up and manage email marketing campaigns and automation workflows within the CRM

Sales Representative

Dealer Center
Los Angeles, California
09.2010 - 02.2015
  • Identify and qualify potential customers through outbound calls, emails, networking, and CRM tools
  • Develop and maintain a healthy sales pipeline of new business opportunities
  • Conduct discovery calls to understand client needs, pain points, and business challenges
  • Present software solutions tailored to the client's requirements.
  • Build rapport and act as a trusted advisor throughout the sales process
  • Deliver engaging product demos, webinars, or technical walkthroughs.
  • Collaborate with sales engineers or technical teams to address complex use cases
  • Clearly articulate software features, benefits, and value propositions
  • Maintain accurate records of customer interactions and sales activities in CRM
  • Follow up on leads and nurture prospects through the sales funnel
  • Coordinate with onboarding or customer success teams to ensure smooth handoff

Sales Assistant Manager

Verizon Wireless
Los Angeles , CA
04.2008 - 06.2010
  • Assist the Store Manager in achieving monthly sales goals and KPIs
  • Lead by example on the sales floor by demonstrating strong customer engagement and product knowledge
  • Coach team members on sales techniques, product features, and promotions
  • Greet customers, assess their needs, and recommend wireless plans, devices, and accessories
  • Handle escalated customer issues professionally and ensure resolution
  • Help onboard and train new sales associates
  • Support ongoing coaching, role-playing, and product knowledge sessions
  • Open and close the store, ensuring all procedures and cash handling policies are followed.
  • Maintain store appearance, merchandising, and promotional materials.
  • Ensure compliance with wireless carrier policies and retail standard

Sales Representative

Verizon Wireless
Los Angeles, California
01.2005 - 03.2008
  • Greet customers and identify their wireless needs through active listening and product knowledge.
  • Recommend and sell wireless devices, service plans, accessories, and promotions
  • Stay up-to-date on the latest smartphones, mobile tech, and carrier plans.
  • Provide in-store demonstrations and explain product features and benefits
  • Meet or exceed individual and store sales targets (activations, upgrades, accessories, etc.)
  • Accurately process transactions, credit checks, and service activations.
  • Track sales activities and follow up with potential or returning customer
  • Deliver excellent customer service by resolving issues quickly and professionally.
  • Handle returns, exchanges, billing concerns, and warranty claims as needed

Starbucks Barista

Starbucks
Huntington Park, CA
01.2002 - 01.2003
  • Prepare and serve Starbucks beverages and food items according to company recipes and quality standards
  • Greet customers warmly and create a welcoming, friendly environment.
  • Take orders accurately and answer questions about menu items or customization options
  • Clean and sanitize work areas, equipment, and customer spaces regularly
  • Work closely with fellow baristas and supervisors to ensure smooth operations
  • Handle cash, credit, mobile payments, and loyalty rewards

Education

High School Diploma -

Hungtinton Park High School
Huntington Park, CA
06-2004

Some College (No Degree) - Criminal Justice

Marymount California University
Palos Verdes

Skills

  • Strategic planning
  • Sales forecasting
  • CRM software
  • Market analysis
  • Performance tracking
  • Team leadership
  • Sales training
  • Customer engagement
  • Negotiation strategies
  • Relationship management
  • Effective communication
  • Time management
  • Motivational coaching

Accomplishments

  • Sales Account Manager of the year 2015,2016 and 2017
  • Employee of the year 2016
  • Sales Manager of the year for both 2020 and 2021 year

Affiliations

  • Play Volleyball
  • Volunteer at my kids school as much as I can

Languages

English
Proficient (C2)
C2
Spanish
Proficient (C2)
C2

Timeline

Sales Manager

Dealer Center
05.2020 - 08.2024

CRM Specialist Lead

Dealer Center
02.2015 - 05.2020

Sales Representative

Dealer Center
09.2010 - 02.2015

Sales Assistant Manager

Verizon Wireless
04.2008 - 06.2010

Sales Representative

Verizon Wireless
01.2005 - 03.2008

Starbucks Barista

Starbucks
01.2002 - 01.2003

High School Diploma -

Hungtinton Park High School

Some College (No Degree) - Criminal Justice

Marymount California University