Natalia Esteves

• Led website development and managed the end-to-end operations of the e-commerce platform, ensuring a seamless customer experience and optimized product presentation.
• Contributed to brand positioning through the creation of visual and written marketing assets, and supported sales growth by executing effective merchandising, pricing, and inventory strategies.
• Oversaw product curation and packaging design to align with brand identity, and engaged in industry networking to identify new business opportunities and potential partnerships.

* Managed digital brand presence across Instagram and Shopify, creating content (posts, reels, stories) and maintaining consistent community engagement to strengthen audience interaction and visibility within the interior design space.
* Contributed to seasonal marketing campaigns, supporting creative direction for product-focused photoshoots, sourcing styling materials, and developing visuals to enhance gifting appeal.
* Produced marketing assets and graphics using Canva for website banners, email communications, and social media, ensuring visual consistency across digital channels.
* Maintained and updated the Shopify website, including collection creation, product listings, homepage banners, announcements, and image updates to support promotions and merchandising needs.
* Supported email marketing efforts through content creation and campaign deployment, assisting promotional communication and customer outreach.
* Managed inventory operations by receiving merchandise from suppliers, inspecting product quality, organizing stock, and updating inventory across Shopify, spreadsheets, and the physical studio.
* Handled order fulfillment and customer support, resolving shipping damage issues and custom order inquiries to maintain customer satisfaction and trust.
* Assisted in planning and executing an in-studio sales event, coordinating supplies, catering, space setup, and promotional materials to support in-person sales.

• Oversaw daily home and office operations, ensuring efficient fulfillment logistics including order packing, returns processing, and shipment coordination.
• Managed resale activities across digital platforms by maintaining online listings, optimizing product visibility, and facilitating transactions on consignment and peer-to-peer marketplaces
• Managed scheduling and calendar coordination for household events and appointments.
• Streamlined communication between service providers and homeowners to ensure timely project completion.
• Organized household inventory and maintained supplies for daily operations and special occasions.
• Assisted in planning and executing private events, ensuring seamless logistics and guest satisfaction.

• Boosted overall employee satisfaction through targeted perks, benefits, and engagement programs, reflected in company-wide survey results.
• Led the holiday gifting program for employees’ children, benefiting ~3,000 employees nationwide, managing data, suppliers, and delivery logistics.
• Designed and executed high-impact engagement events for Women’s Day, Mother’s Day, and Father’s Day, including workshops and interactive activities, enhancing employee morale and participation.
• Managed internal communications for holidays, promotions, rewards, and recognition programs, ensuring clear messaging and timely dissemination to employees.
• Developed and maintained accurate pay and benefits lists, ensuring error-free and timely execution of employee payments, and supported the development and updating of job descriptions.
• Created, implemented, and analyzed employee satisfaction surveys, using insights to guide HR strategies and programs.

• Award-winning intern recognized as part of the top-performing group out of 120 interns for delivering the winning project in the corporation’s internship program and later hired as Post-Sale Quality Analyst
• Supported the post-sales quality team by helping resolve internal issues that affected branch managers’ ability to assist customers, contributing to a 20% increase in customer satisfaction within one year.
• Helped IT team to identify and fix system issues that repeatedly costing the bank time, money and customer loss.
• Collaborated with partner departments to develop preventive strategies that reduced system issues and improved the overall reliability of post-sales service.