Summary
Overview
Work History
Education
Languages
Timeline
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Natalia Fernandez

LOS ANGELES,CA

Summary

Skilled in artist management, recorded music marketing, and tour marketing. Proven track record of successfully launching and promoting new artists and generating revenue through live performances and merchandise sales. Seeking new opportunities to further develop my skills and make a positive impact in the industry.

Overview

6
6
years of professional experience

Work History

Day to Day Artist Manager

Elliptic Artist Management
03.2020 - Current
  • Developed marketing strategies to promote artists' music, brand, and image, working directly with promoters and marketing teams to help maximize advertising efforts through cross-platform tactics.
  • Managed my rosters' finances including budgeting, negotiating contracts, and forecasting expenses.
  • Handled marketing and advancing for national and international tours from announcement to day of show. Included coordinating artwork, overseeing the use of promotional assets and partnering with promoters/venues to establish a crossover in marketing tactics.
  • Communicated efficiently and coordinated all third parties for a successful project execution such as record labels, publishers, agents, tour managers, business managers, and creative directors.
  • Roster includes: Thievery Corporation, GARZA, Blackalicious, Paul McDonald & The Mourning Doves, City of the Sun

Artist Liaison

Magnetic Moon Records
03.2020 - Current
  • Established and maintained positive relationships with the artists on Magnetic Moon's roster, communicating with them on a daily basis to ensure that their needs and concerns are addressed.
  • Coordinated photoshoots and music videos with creative direction, managed production budgets and provided clear direction and vision for artists on set.
  • Curated assets for press releases, social media promotion and cross-platform marketing.
  • Assisted with planning and implementation of artists' social media campaigns, merchandise rollouts, touring promotion, and press campaigns.

Producer

Endless Noise
02.2020 - 07.2022
  • Generated new business and new revenue streams through curation of talent for collaboration in music production projects for film, tv and advertising.
  • Liaised with directors, actors and music supervisors to successfully comply with post production timelines, including planning and coordinating assets to keep projects on schedule and within budget.
  • Clients include: "One Bullet" (2023), "Dave" (FX, 2020-2022), "The Box" (2021), and commercial work for Nike, Miller Lite, Nordstrom, and Zillow.

A&R Associate

Songs To Your Eyes
02.2019 - 09.2020
  • Built personalized playlists for music supervisors for diverse projects in film, tv and advertising.
  • Organized the database and search engine with detailed metadata, and streamlined all sales and marketing efforts.

Assistant Engineer

MooseCat Recording
06.2018 - 03.2020
  • Assisted audio engineer Mike Post handling patchbay configuration, mic placement, ProTools sessions setup and full recording sessions with little to no supervision.
  • Industrial research of emerging artists and music trends.

Education

BBA - Business Administration

Westcliff University
Irvine, CA
12.2022

Associate of Science - Audio Production

Los Angeles Recording School
Hollywood, CA
03.2019

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Day to Day Artist Manager

Elliptic Artist Management
03.2020 - Current

Artist Liaison

Magnetic Moon Records
03.2020 - Current

Producer

Endless Noise
02.2020 - 07.2022

A&R Associate

Songs To Your Eyes
02.2019 - 09.2020

Assistant Engineer

MooseCat Recording
06.2018 - 03.2020

BBA - Business Administration

Westcliff University

Associate of Science - Audio Production

Los Angeles Recording School

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