Natalia Kaczor
Glenview,IL
Summary
Dynamic and results-oriented professional with a proven track record of success in brand development and marketing. Seeking to leverage extensive experience in launching and growing successful brands to contribute to a forward-thinking organization.
Overview
6
6
years of professional experience
Work History
Brand Director
The Hamilton Collection
05.2021 - 02.2024
- In 3 years, grew the brands social media accounts organically; Instagram from 2K followers to 340K , YouTube Channel from 40K to 880K Subscribers, and Tik Tok from 0 to 1.3M Followers
- Developed brand identity, including brand name, logo, visual assets, and brand voice, to establish a distinct and memorable brand presence from scratch.
- Designed and executed marketing strategies to build brand awareness and drive customer engagement, leveraging digital marketing, social media, and influencer partnerships.
- Managed brand budget and financial performance, tracking expenses and revenue streams to ensure profitability and sustainable growth.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Provided leadership and mentorship to brand team members, fostering a collaborative and creative work environment conducive to innovation and growth.
- Implemented innovative social media tactics to grow online presence and drive website traffic.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
Marketing Strategy Intern
Get In The Kitchen
02.2021 - 05.2021
- Supported the development of annual marketing plans, ensuring alignment with company objectives and budget constraints.
- Worked closely with sales teams to develop lead generation strategies tailored to specific customer segments.
- Developed creative content for social media platforms, driving user engagement and website traffic.
Executive Assistant
RL Canning
03.2018 - 05.2021
- Supported high-level executives by managing complex calendars, scheduling appointments, and coordinating meetings, ensuring efficient use of their time.
- Anticipated executives' needs and proactively handled administrative tasks, such as expense reports, invoice processing, and office organization, to streamline operations.
- Prioritized and managed multiple tasks simultaneously in a fast-paced environment, adapting to changing priorities and deadlines with grace and efficiency.
- Assisted in the development of company policies and procedures, contributing to a more organized work environment.
Marketing Research Intern
Shedd Aquarium
01.2020 - 05.2020
- Conducted comprehensive market research utilizing various methodologies, including surveys, interviews, and data analysis, to gather insights into consumer behavior and preferences.
- Analyzed quantitative and qualitative data using statistical techniques and software tools such as SPSS and Excel, generating reports and presentations to
- Maintained organized research databases and repositories, including literature libraries and data archives, to facilitate easy access and retrieval of relevant information for future projects.
- Participated in team meetings and brainstorming sessions to contribute ideas and insights, fostering a collaborative and innovative work culture.
Education
BBA - Marketing
Loyola University of Chicago
Chicago, IL05.2021
Skills
- Brand Management
- Creative Direction
- Leadership and Team Management
- Communication Skills
- Relationship Building
- Content Creation
- Market Research
- Project Management
- Adaptability
Languages
Polish
Native or Bilingual
Timeline
Brand Director
The Hamilton Collection
05.2021 - 02.2024
Marketing Strategy Intern
Get In The Kitchen
02.2021 - 05.2021
Marketing Research Intern
Shedd Aquarium
01.2020 - 05.2020
Executive Assistant
RL Canning
03.2018 - 05.2021
BBA - Marketing
Loyola University of Chicago
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