Natalia Laboy

Represented the Olipop brand at various local events, creating awareness and driving engagement through product sampling and promotional activities. Assisted in setting up and organizing promotional booths, ensuring a professional and engaging experience for event participants. Educated consumers on the benefits and unique selling points of Olipop's healthier soda alternative, resulting in increased brand recognition and product interest.

Attended weekly meetings to collaborate with over 100 members on client projects, strategic planning, and skill-building exercises. Participated in workshop projects focused on creating comprehensive marketing campaigns, for example, understanding the role and influence of brand ambassadors, and developing effective storytelling and pitching techniques. Engaged with guest speakers from top Communications, Advertising, PR, and Marketing agencies, gaining insights into industry trends and best practices. Enhanced professional skills through opportunities to network and learn from industry experts during panels, workshops.

Delivered personalized brand messaging and product recommendations to customers, resulting in a measurable increase in sales and customer satisfaction. Managed a team of ambassadors, providing training on effective sales techniques, product knowledge, and brand values, helping to boost overall team performance. Organized and executed promotional in store events, such as Yoga and Pilates classes, contributing to a 15% increase in brand visibility. Developed strong relationships with customers by delivering authentic brand experiences, fostering a community-driven approach to marketing.